20. Navigation bar mail box
Profile
thumbnail
Content image/video
Clickable text
Button
Tab bar
UI
IS WHAT
21. Why is this page the
homepage
Why are we displaying
user faces
Why is the content this
size/long
Why those name need to be
clickable
Why are we allowing to
do those
Why 5 tabs
UX
IS WHY
25. User Experience Research
“when marketing research is needed, and user
experience research is needed!”
讓產品設計決策更更具備共識
減少規格的變動
⾏行行銷了了解切入⾓角度
有可以依據的⽅方向加速產品的開發
28. User Experience Research 使⽤用者體驗研究
Marketing Research 市場研究
Interaction Design 互動設計
Visual Design 視覺設計
Product Design 產品設計
Usability Expert 易易⽤用性研究
Anthropology Research ⼈人類學研究
Web Develop 網⾴頁開發
Front to End Engineer 前端⼯工程
UX
30. Service Blueprint
Consumer Journey Map
Personas
Ecosystem Map
Competitive Audit
Value Proposition
Stakeholders Interviews
Key Performance Indicators
Brainstorming
Moodboards
Storyboards
User Flow
Task Analysis
Taxonomies
Content Audit
Heuristic Analysis
Sitemap
Use Cases and Scenarios
Metrics Analysis
User Interview / Focus Group
Quantitative Survey
Usability Testing
Card Sorting
A/B Test
Eyetracking
Accessibility Analysis
Sketches
Wireframe
METHODS AND TOOLSUX
31. Service Blueprint
Consumer Journey Map
Personas
Ecosystem Map
Competitive Audit
Value Proposition
Stakeholders Interviews
Key Performance Indicators
Brainstorming
Moodboards
Storyboards
User Flow
Task Analysis
Taxonomies
Content Audit
Heuristic Analysis
Sitemap
Use Cases and Scenarios
Metrics Analysis
User Interview
Focus Group
Quantitative Survey
Usability Testing
Card Sorting
A/B Test
Eyetracking
Accessibility Analysis
Sketches
Wireframe
METHODS AND TOOLSUX
questionnaire survey
32. Who
are the
Users?
What
are users
trying to
do?
What
will the
interface
look like
How
will it be
organized
?
What
problems
are users
having
Deploym
ent and
Release
Project
start
Concept
design
Detailed
design
Product
launch
USER
CENTERED
DESIGN
user centered design is a process
33. Who
are the
Users?
What are
users trying
to do?
What will
the interface
look like
How will
it be
organized?
What
problems
are users
having
Deployme
nt and
Release
Project
start
Concept
design
Detailed
design
Product
launch
• Persona / Market
Segmentation
• Competitive Analysis
• Contextual Inquiry
• Stakeholder Interviews
• Quality Function
Deployment
User Interview
Focus Group
34. Who are
the Users?
What are
users trying
to do?
What will
the interface
look like
How will
it be
organized?
What
problems
are users
having
Deployme
nt and
Release
Project
start
Concept
design
Detailed
design
Product
launch
• Journey Map
• Use Cases and Scenarios
• Task Analysis
User Interview
Focus Group
questionnaire survey
35. Who are
the Users?
How will
it be
organized?
What
problems
are users
having
Deployme
nt and
Release
Project
start
Concept
design
Detailed
design
Product
launch
• Sketches
• Wireframing
• Prototyping
• Lean UX
What are
users trying
to do?
What
will the
interface
look like
