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Treatment Note - Naudic Australia

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Concept, Script and Treatment Note written and designed by me for a well known Indian ad film maker. The feedback from the Australian client was, "OMG - ...It's sensational, I'm mesmerized and my heart is racing."

Publié dans : Divertissement et humour
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Treatment Note - Naudic Australia

  1. 1. Treatment Note by Dir Name
  2. 2. Meaning & Value Spread out your arms and soar like an eagle into the beckoning skies.Twirl like a whirling dervish until the barriers become a blur. Blow like the unfettered wind in the wilderness. Destroy every constraint, bring down every wall, shatter every shackle and transcend all boundaries until you find true freedom; freedom to breathe, freedom to live, freedom to experience and freedom to relish the journey of life.This wonderful film is a celebration of life, lived in its true spirit; with liberty and a sense of adventure.What is a life that is forever trapped inside four walls. It is time now to demolish the walls, unchain the body, the mind and the soul and run like a gazelle.That is the philosophy, the motto and the ethos of our beautiful film. Our film unfolds in a world swarming with intoxicating taste of freedom and unadulterated spirit of adventure.
  3. 3. Naudic truly understands the idea of transcending boundaries and shattering norms in order to create something that is mystical, magical and absolutely unique. By marrying the gorgeous bright colours and delicate motifs inspired from the diverse culture and rich heritage of India with the fabric, the shape and the cut of the West, Naudic has given the world something that is out of the box and truly distinct. We would like to instill Naudic’s philosophy of being different, of being unbound by societal norms in this film.The characters in the film would be an embodiment of Naudic’s beliefs and ideals and while every character may belong to a different culture, a different race, a different community, their free-spirited attitudes would unite them. This film would be a story of these characters; their interactions with the world around them, their extraordinary adventures and their exhilarating experiences.
  4. 4. Cast & Character Our film is a story of 4 young women; women who are an embodiment of different spirits of the wild – romance, adventure, freedom and serenity. These four women are enchanting creatures that belong to different cultures, races and communities but in this world of wonderful anarchy, they are united by their love for adventure. We can define a different look for each of the characters depending on their personalities and backgrounds to ensure that they don’t become reflections of one another. The romantic among them is fascinated by people, their culture and their dressing styles. Dressed mostly in the tones of red, always trying on the local jewellery and other adornments in the mirror, she stands out from the crowd. There is a girl among them who seeks adventure no matter where she goes. She skates, she bikes, she jumps on to a moving bus, she rides on 6 seater open rickshaws, she stands on the ledge of the terrace wishing she could fly, she dives into the pool head down and explores the world that lies beneath.
  5. 5. The one who embodies freedom enjoys every little element that life presents her and yet is healthily detached. Dressed in mellow shades, she seeks no attention, she is happy to be in the backdrop, to watch her friends have fun. She enjoys the wind in her hair, the touch and feel of the pebbles on her feet, the cool of the water on her skin, the smell of the spices in the market and the smiles on the faces of the women as they shop for little trinkets. The one who is serene is mostly in blues and greens. There is a quiet smile on her face. She reads a book in the car, she watches the world go by, she meditates while her friends dance and twirl, she looks at the stars in the sky and she finds time to think while her friends cook up a storm. Each of these characters have a unique style, personality and shade; they don’t just look different, they behave differently too. And yet, despite all their differences, they are united by their love for life.
  6. 6. O U R F O U R ENCHANTING W O M E N F R O M D I F F E R E N T C U L T U R A L B A C K - GROUNDS
  7. 7. THEIR MANY MOODS A N D C H A R A C T E R MAKE-UPS
  8. 8. We reveal our four girls who are traveling in the car enjoying the ride. One of the girls takes off her hat and peeps out of the window feeling the wind in her hair. Another girl sucks on a bright blue ice candy relishing the natural sights that kiss her by. The girl who drives and the one sitting next to her sing along and move to the rhythm of the music in the car. The car worms and winds down the highway past the glorious dunes, plains and sands on way to the magnificent city full of yellow stoned architectural marvels and brightly clothed people. Situations & Sequences SEQUENCE 1! Set in Rajasthan and mostly Udaipur, we can perhaps open the film with the shadow of the passing car on the dunes and the mountains. Soon a colourful stole flies across the terrain and finds its abode on the brown sands of the desert dunes.
  9. 9. SEQUENCE 2! Laughing, they run down the cobble-stoned path zigzagging through the lush garden of the hotel with their fancy trolley bags rattling behind them on wheels, kicking up dust, pebbles and grass along the way.
  10. 10. SEQUENCE 3! They go for a swim in the clear water lakes.All the four girls dive into the water in their own unique ways; one girl folds her legs and jumps, another dives looking like a proper professional, another one slams into the water creating quite a blast and the last one goes in feet first. We see them having a great time underwater, blowing bubbles, making faces, dancing around like mermaids. Their beautiful, colourful, flowing garments look magical against the endless blue and green of the water.
  11. 11. SEQUENCE 4! They are now running and walking past the columns, pillars and narrow alleyways of an impressive, sometimes intimidating historical monument made from yellow stones. Sometimes lost, they run into each other, startling each other, breaking out laughing. Sometimes, they speak to each other through the pillars. Sometimes they hear their own echoes talk back to them.
  12. 12. SEQUENCE 5! They skate down the city alleyways and bike their way through the gigantic gateways.Their body languages express their state of being and mood.
  13. 13. SEQUENCE 6! As the sun sets, the campfire lights up the night. The sparks fly around in the wind as the local folk musicians and dancers enthrall our girls with their performance. Our girls try to imitate the dancers but fail miserably.Amused by each other, they laugh and have a great time.
  14. 14. SEQUENCE 7! They play clapping hand games, marbles and hop-scotch with the local kids.
  15. 15. SEQUENCE 8! They wander through the markets full of clothing, jewellery, footwear, little trinkets, toys and spices.They try out the jewellery in front of the mirror and admire each other and themselves.
  16. 16. SEQUENCE 9! In the night under the blue skies, they lie down on the ground and enjoy the clear view of the starry sky. Around them, the city glitters in the decorative lights adorning the historical sites.
  17. 17. SEQUENCE 10! Somewhere a romance is brewing with a local/tourist. Clothes fly and fall to the ground as fingers intertwine and feet caress feet.
  18. 18. SEQUENCE 11! A girl awakens and finds herself in an open hood car staring into the rising sun. Her friends are enjoying the serenity of the morning.The car stops.They get off for one last whiff of the land.As they take in the smells with closed eyes, they spread out their arms and pretend they are flying. The logo appears.
  19. 19. Look & Feel A film about adventure, freedom and celebration of life depends almost entirely on visual treatment. The ‘look and feel’ of a film has the ability to express the emotion of an individual in a visual language – it takes the emotion and infuses it in the world around.The space in this film would be an extension of our wonderful characters.The world is a visual projection of our characters’ personalities, outlooks, ethos and their moods. It is only natural then that the world we find ourselves in is vast, spacious and absolutely gorgeous. Wilderness within the walls of civilization is what our girls bring to the film. Udaipur is a city of anomalies like most cities in India but that is also what makes it so magical, mystical and glorious. The historical monuments coexisting in harmony with the modern electric wires that run across the skies. Horses and camels trotting down the roads amid the pacing cars exhibiting the latest technology. Pensive meditating lakes amid the wildly flying sands greet each other like they are made from the same seed. The marvelous architecture in yellow stone stands calmly in the backdrop, contented in its shape and form while bright colours of clothes and jewellery sparkle under the sun mesmerizing every eye that looks at it. .
  20. 20. THE MAGICAL LAND OF UDAIPUR, RAJASTHAN WHERE OUR STORY UNFOLDS. ITS YELLOW STONE MONUMENTS AND BLUE LAKES MAKE FOR A GORGEOUS BACKDROP GIVING SPACE FORTHE CHARACTERSTO POP & SHINE
  21. 21. Days are always bright here. The skies are always blue. The sun rises on the magical city and lends its yellowness a morning mauve tint.The skies turn a romantic crimson and the birds begin to fly.The rays of the sun slant down through trees and buildings on the earth looking like passages for Gods to walk on and descend onto this divine land. Specks glimmer and dance in the light as if to welcome them. In the interiors, the sun streams in through the intricately carved windows and bathes the rooms in its golden glory, firing up the bodies for yet another day of adventure. As the day progresses the sun blazes in the sky burning the frame but also creating magic through flares. Slowly the day turns to night. Magic hour gives way to moon rise. The lights of the roads, the houses and the monuments slowly take over and sparkle up the city.The moon glitters in the sky and lends a silver sheen to the entire city. The lake waters shimmer in its light and welcome every passerby to take a dip in it and experience its soul quenching coolness. The overall tone of the film will be desaturated yellows and blues which are the natural tones of Udaipur so that the bright Naudic clothes on the characters really stand out and create an impact. Our film is about four young girls on a journey to find life, adventure and in the process themselves. This journey is full of energy, style and dynamism rarely experienced before.While the girls are full of vitality and thirst for new experiences; always running, singing, dancing, sliding down staircases in search of adventure, this energy will also be communicated to the audiences through editing.The editing will be brisk, cutting between locations, activities and girls and giving it a somewhat disjointed yet flowing feel. Match cuts and jump cuts will lend it a vigorous appeal while breathing and handheld camera will give it a sense of dance-like elegant movement. We can play around with interesting framing and lensing as well to make it a bit fashion filmesque. With off-key frames intercut with centre framing, macro close ups intercut with wide and aerial shots, we can really create something truly wonderful and unique.
  22. 22. LIGHTING – GOLDEN, MAGICAL, NATURAL YET ENHANCED T H E D A Y S A R E GOLDEN AND BRIGHT UNDER THE SUNNY SKIES. LIGHTING – GOLDEN, MAGICAL, NATURAL YET ENHANCED FOR APPEAL
  23. 23. T H E N I G H T S SHIMMER IN THE MOONLIGHT. THE D E C O R A T I V E L I G H T S ADORNING THE MONUMENTS & THE CITY ADD TO THE MAGIC
  24. 24. INTERESTING FRAMING TO BRING STYLE & DYNAMISM TOTHE FILM
  25. 25. V A R I O U S A N G L E S TO GIVE A SENSE O F DA N C E - L I K E MOVEMENT TO THE FILM
  26. 26. HUES & TONE FILTERS TO MAKE THE WORLD APPEAR SOOTHING WHILE ALSO LAYING BASE FOR NAUDIC COLOURSTO SHINE
  27. 27. MAGNIFICENT, BRIGHT & BOHEMIAN – NAUDIC SHINESTHROUGHOUTTHE FILM
  28. 28. Music A film such as this that bubbles with energy, exuberance and evocativeness needs a piece of music that enhances all those wonderful qualities. It needs a piece of music that becomes a part of the atmosphere, a part of the world around them, a character itself, their inner voice that helps tell the story of these captivating women. The music would be peppy and soothing at the same time; it would make your feet move while bringing a sense of tranquility to your mind. Imagine the enchanting voice of Tanita Tikaram or Nancy Sinatra wafting along where the girls go. Their stunning voices would then mingle with the local sounds of the folk music and rustling of the sands, swishing of the water and the rattling of the trolleys down the road. We will either acquire an existing piece of music and rerender it in our own style or create something original that is wonderfully enchanting, something that can take you on a journey to a far away land; away from drudgeries, worries and chores.
  29. 29. It would be an absolute pleasure to work on a film that is so full of life; a life not tainted with miseries and drudgeries but a life full of romance, adventure, energy and calm, all at once. This film is an exhibition of colours; colours that represent life, give it meaning and add magic to this wonderful world we live in. THIS FILM TAKES YOU ON A JOURNEY; A PHILOSOPHICAL JOURNEY AND MAKES YOU EXPERIENCE THE INCREDIBLE ADVENTURES VICARIOUSLY THROUGH THE GIRLS. Their captivating presence hypnotizes you and transports you to a new world; a world where music thrives, where there are no boundaries, where there is endless land that stretches as far as the horizon itself, where the skies are stunningly blue, where the night is as bright as day and where all the shackles have been obliterated. SUCH IS THE TRANSCENDENTAL POWER OF THIS MAGNIFICENT FILM. The music, atmosphere and characterizations come together to create something that is truly distinct and memorable. It would be a dream to be a part of this wonderful adventurous film. Thank you!

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