This a small presentation on the topic of controlling which is an important part of management. I hope this will help you to find the importance of controlling in brief.

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2. Outline
 Define Controlling & its importance .
 Controlling Process Stages …
 Controlling Types & when does it take place …..
 The Objectives Of Controlling….
 The Impact Of Controlling…….
 Tools For Measuring Organizational performance..
 Effective Controlling requirements…..
 Controlling Examples….
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3. Control :
* A process of monitoring performance and taking
action to ensure desired results .
* Has a positive and necessary role in management
process .
 Importance :
* Changes the environment of an organization
*Reduces the complexity of the activities .
*Solving the mistakes occurred by the members .
*Empowering employees and protecting the
workplace .
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5. Controlling Process Stages:
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7. Controlling Types and when does it take places:
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8. Controlling Objectives:
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9. Impact of Controlling on organizational
performance:
 Measuring how appropriate organizational goals are and
how well the organization is achieving its goals.
 Systems resource model
 The ability of the organization to exploit its environment in
acquiring scarce and valued resources
 The process model
 The efficiency of an organization’s transformation process in
converting inputs to outputs
 The multiple constituencies model
 The effectiveness of the organization in meeting each
constituencies’ needs
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10. The output of controlling of An Organization:
 Profits
Return on revenue
 Return on shareholders’ equity
Growth in profits
Revenues per employee
Revenues per dollar of assets
Revenues per dollar of equity
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11. Tools for measuring organizational performance:
 Feed Forward Control:
Control that takes place before a work activity is
done.
 Concurrent Control:
Control that takes place while a work activity
is in progress.
 Management by Walking Around:
A term used to describe when a manager is out
in the work area.
 Feedback Control:
Control that takes place after a work activity is
done.
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12. Balanced Scorecard:
A performance measurement tool that
examines more than just the financial perspective
which measures a company’s performance in four
areas..
 Financial
 Customer
 Internal Processes
 People /Innovation/Growth/Assets
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13. Management Information Systems (MIS):
A system used to provide management with needed
information on a regular basis.
Benchmarking:
The search for the best practices among competitors
or non-competitors that lead to their superior performance.
Cross-Cultural Issues:
 The use of technology to increase direct corporate control of
local operations
 Legal constraints on corrective actions in foreign countries
 Difficulty with the comparability of data collected from
operations in different countries
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14. Other measurement scales of Controlling:
Economic Value Added (EVA):
How much value is created by what a company does
with its assets, less any capital investments in those assets:
the rate of return earned over and above the cost of capital.
Market Value Added (MVA):
The value that the stock market places on a firm’s
past and expected capital investment projects
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15. Effective Controlling Requirements:
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16. Examples of Controlling:
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