Rumble Media GmbH is pleased to offer you a short presentation on the current state of the Android market in China, and exactly what the future has to offer. Using the latest data, we aim to provide an insight into this exciting market.

1. The Emergence of Android in China 2011.06.10, Michael Veal, Rumble Media GmbH www.playandroid.com 1

2. Agenda 1 2 2

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4. Mobile users in China has increased by 40 million in Q1 Source: China Daily, 2011 4

6. Over 400 million users are predicted to use their phones to access the internet in 2011, and by 2014, that figure is expected to reach 750 million.Source: iResearch, 2011 5

7. Mobile gaming revenues modest Source: iResearch, 2011 6

9. The share of gaming has increased in 2011 from its 2010 figure, shown in the other slide (from 12.7% to 14%).Source: iResearch, 2011 7

11. The mobile usage figure is currently below both the US and Russia.Source: Nielsen, 2011 8

13. With around USD450million expected to be spent on mobile ads in 2011, this is more than double the amount in 2010, and a 340% increase on 2009.

14. The growth of China's mobile market looks set to be coupled with a huge increase in mobile advertising spend by 2015 - with USD 1.4billionthe expected amount to be spent.Source: eMarketer, 2011 9

16. The Chinese mobile market has a huge amount of untapped potential. At the start of 2011, China had over 800 million mobile phone users - over double the population of the US.10

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19. Android Market is available in 131 countries, but China has still been omitted from this list, due to risks at an ISP level and extremely tight regulation by the Beijing authorities.

20. China-based developers cannot sell their apps on the market, and would have to find an overseas publisher.Source: Penn-Olson, May 2011 12

22. South Korea is one of the world‘s most active game markets. To get around this problem, Android users in Korea have had to create an account outside of Korea, or by activating Android support for third-party apps.Source: TechCrunch, 2010 13

24. Only around a quarter have been able to publish to it, and a quarter more plan to. The rest have no desire to and wish to publish apps via other means.Source: Vision Mobile, 2011 14

26. Apple and RIM managed to sell less than 500,000 units in Q4 2010, therefore rapidly losing ground on Android.

27. China's smartphone market grew 200 percent in 2010, and is predicted to increase by a similar amount over 2011. Currently Android is looking like the ruler of this market for years to come. Source: Phone Arena, 2011 15

29. It has also been predicted that business users and consumers will rapidly begin to change to smartphones - with the global smartphone market in 2011 growing by 49.2% from 2010's 303.4 million shipments to a huge 450 million in 2011

30. Global Android market share increased to 35% in Q1 2011. The number of units shipped in this quarter worldwide was 35.7million, and the size of smartphone market in the APAC region overtook the EMEA region for the first time since 2007. Source: CNKeyword, 2011 16

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