Regardless of your industry, whether it be medical, e-commerce or other — the principal goal of your website is to increase user engagement on your site — with the expectations that some of the visitors will become conversions. Use these 13 tips to improve a user's experience on your site and see how it can increase engagement!

1. 13 USER EXPERIENCE TACTICS
TO MAKE YOUR WEBSITE MORE ENGAGING

2. First Impressions
The look and feel of your website is the very first impression a
customer has upon reaching your homepage – are you
comfortable with what they see?
Creative enhancements may sound daunting, but whether
you’re an ecommerce brand or a local B2B company, a website
redesign project needs a cohesive plan to reach your ultimate
marketing and sales goals.

3. Make Your Website Look Like a Million Bucks
We’ve developed a list of 13 practical UX and design tactics to
make your website look professional, savvy, and stand out –
regardless of your industry.
Read on for our 13 tips….

4. 1. Interactive Infographics
Let your readers explore
on their own.
Interactive infographics
can visually explain
complex ideas or
processes to educate
potential customers that
can lead to higher click-
through rates.

5. 2. Parallax Storytelling
Use cutting-edge
infographics to visually
tell engaging stories
Parallax Storytelling, a rising
UX trend, allows your brand’s
story to be told through
combined text and imagery as
users scroll your web page.
This powerful storytelling
tactic appeals to our brain’s
90% visually-based
information retention capacity.

6. 3. Well-Designed Navigation
Create a bold, organized drop-down menu.
Avoid a bland navigation bar by making good
use of a well-designed, dropdown menu with
simple yet useful imagery.

7. 4. Video Backgrounds
Killer ambiance sets
the stage for customer
engagement.
An auto-playing video
on your homepage
background is a
creative, impactful way
to tell your story and
humanize the user
experience.

8. 5. Animated Storytelling
Dazzle potential customers with branded personality
via a company overview video.
Creating short, interview-style videos on high-traffic
web pages appeals to your visitors – and creates
instant brand consistency across your site.

9. 6. Video Testimonials
Let your customers do the talking!
Thoughtful, high-quality testimonial videos
establish consumer trust and if done right, can
possess lead-generating power.

10. RUNNER Tip:
“Videos should play in screen-
size appropriate lightboxes to
enhance, not interrupt, the
viewing experience and focus.”
-Reagan Judd, RUNNER
Agency Co-Founder

11. 7. Enhanced Event Listings & Event Calls-To-Action
Establish industry
relevancy.
Maximize your event
reach by featuring
upcoming events on
high-traffic pages
instead of burying
them within internal
listings pages.

12. RUNNER Tip:
“Your homepage is a good place to
start for incorporating event
listings into high-traffic areas
across your site.”
-Bryan Daniels, RUNNER Digital
Project Manager

13. 8. Encourage Ongoing Interactions
Let your prospects
stay in touch through
middle-funnel
marketing tactics.
Roll out the welcome
mat and strategically
place well-designed
points of interaction
at each marketing
funnel stage.

14. 9. Blog Cards
Add more visual
appeal to your
content.
Dress up your content
and increase visual
appeal with branded,
unique images
showcasing your logo
and title.

15. 10. Better Whitepaper Design
Dress up your
downloadable content!
Your whitepapers don’t
have to be so vanilla.
A conversion
optimization-based
redesign will help push
qualified leads further
down the marketing
funnel.

16. 11. Rich Footer Content
Don’t leave your site
visitors hanging! Give
them answers + a
clear path of action.
Don’t think of your footer
as just a place to put
logos and copyrights.
Well-designed footers
with strategically placed
links give your users a
clear path to useful info
on interior pages.

17. 12. Humanize Your Brand
Bring your company leaders into the spotlight in a unique,
engaging way.
Company headshots may seem like a trivial design initiative, but
it’s the perfect opportunity to humanize your brand with warm,
welcoming faces from leadership.

18. 13. Pay Special Attention to Color Flow
It’s one of the biggest aids to a high-performing website.
Color captures attention, enhances user experience and
engagement, and is important for brand recognition.

19. RUNNER Insight
Color has been proved to increase
comprehension of information by as much as
73%.
-Courtesy of a recent Loyola College
marketing study

20. Other Creative Ideas…
• Better-looking
navigation systems
• Quality, branded fonts
• Custom icons or calls-
to-action
• Revamped content
layout

21. Interested in More Useful RUNNER
Marketing Tips?
Visit our Blog or check out
our list of Case Studies for
insight and tips from our
team of inbound
marketing and website
experts.

22. Have More Questions? Contact RUNNER Today
We’re a Dallas-based
Digital Marketing Agency
specializing in Healthcare
Marketing
Brand Strategy
Digital Marketing Strategy
Inbound Marketing Campaigns
Website Development &
Management
Search Engine Optimization (SEO)
PPC and Digital Advertising
CHAT WITH US: (214) 396-8500