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Similaire à Cassandra Kelsall & Paul Taylor's presentation from Mumbrella's Retail Marketing Summit 2017 (20)
Plus de Ruperta Daher (20)
Cassandra Kelsall & Paul Taylor's presentation from Mumbrella's Retail Marketing Summit 2017
- 1. © 2013 SAPIENT CORPORATION | CONFIDENTIAL
MUST WIN MOMENTS:
STOP SELLING
PRODUCTS,
START CREATING
MOMENTS.
- 2. WE’VE ALL BEEN BUYING STUFF ONLINE FOR
SOMEWHERE BETWEEN 15 AND 20 YEARS NOW
A S C O N S U M E R S …
- 3. WE’VE ALSO SEEN THE EVOLUTION FROM THE
OTHER SIDE
T B C
IMG source: Exitbee.com
- 4. WE ARE IN THE AGE OF CONTEXTUAL COMMERCE
W H A T D O P E O P L E T E L L U S ?
THE AGE OF
CONTEXTUAL COMMERCE
- 11. EMOTION - THE DIFFERENCE BETWEEN A
TRANSACTIONAL MINDSET AND CREATING LOYALTY,
VALUE AND GROWTH FOR YOUR BRAND
T B C