Aimee Engelmann, CEO & Founder of Beepo and Outsource Heroes presented a masterclass on How to Outsource and Offshore Without Sacrificing Quality at Mumbrella360.

1. How
to
Outsource
and
Offshore
without
Sacrificing
Quality
Aimee
Engelmann,
AFAMI,
CPM
For
a
copy
of
slide
pack
email
aimee@beepo.com.au

2. Customer
service
Free
up
Australian
staff
for
higher-­‐value
work
Grow
quicker
and
leaner
Create
more
capacity
Why
Outsource
Offshore?
cost
is
a
factor
but
not
the
only
factor
Invest
back
into
your
business
Staff
happiness
and
retention

3. Cheap
+
Cheerful
CrowdsourcingYour
own
offshore
company
Business
Process
Outsourcing
(BPO)
/
Staff
Leasing
Managed
Services
/
Hourly
Offshore
Models

4. Cheap
and
Cheerful
fiverr
Browse
services
you
can
buy
for
as
little
as
$5
Access
the
global
talent
pool
Animations
Simple
design
Whiteboard
videos
Fancy
Hands

5. Access
Freelancers
from
all
over
the
world
for
as
little
as
$3
The
software
helps
you
find
a
matched
Freelancer
Freelancers
pitch
Great
for
simple,
repeatable
work
Work
from
home
model
Not
suitable
for
sensitive
projects
or
unique
IP
upwork
Cheap
and
Cheerful

6. Crowdsourcing

7. Position Hourly
Rate
$AU
Junior
Developer
Mid
Developer
Senior
Developer
Tech
Lead
/
Consultant
QA
Tester
Project
Manager
/
PO
Web
Graphic
Designer
$13
$20
$31
$35
$17
$20
$17
Managed
services/
hourly
Technical
Assistant
Customer
Service
SEO
/
SEM
Data
Analyst
/
Research
Technical
Support
Telemarketer
Accountant
$13
$11
$21
$13
$13
$13
$17
Position Hourly
Rate
$AU

8. Hire
specifically
for
your
needs
Management
provided
for
you
Less
staff
turnover,
reliable,
and
highly
scalable
Staff
Leasing
– full
time
staff
High
speed
internet
connectivity
Work
from
office
mode,
secure,
protect
your
IP
Skills
test
staff

9. Professional
Modern
Offices

10. Cheap
+
Cheerful
CrowdsourcingYour
own
offshore
company
Business
Process
Outsourcing
(BPO)
/
Staff
Leasing
Managed
Services
/
Hourly
Offshore
Models

11. 1. Voice
Talent
(English
Speaking)
2. Cultural
Proximity
3. Tertiary
Qualified
Workforce
Popular
Offshoring
Locations

12. Case
Studies

13. Marketing
Agency
Case
Study
$
Revenues %Margin
Revenue
&
Margin
History
2008
-­‐ 2014
20%
15%
10%
5%
0%
-­‐ 22%
drop
in
revenue
-­‐ 2013
tapped
into
talent
overseas
-­‐ Staff
continued
employment
in
Australia
-­‐ Now
a
sustainable
future-­‐proofed
business
with
long
term
potential
-­‐ Margins
increased
from
12%
to
17%

14. The
Modern
Marketing
Department
GROUP
MARKETING
MANAGER
Zoe
MARKETING
COORDINATOR
Geri
MARKETING
ASSISTANT
Shane
MARKETING
COORDINATOR
Mary
CONTENT
CREATOR
/
COPYWRITER
Freelance
GRAPHIC
DESIGNER
PHILIPPINES
Evanika
SOCIAL
MEDIA
COORDINATOR
PHILIPPINES
Patrick
GRAPHIC
DESIGNER
PHILIPPINES
Sandy

15. Implementation
Success

16. 5
COMMON
PATHS
TO
OUTSOURCING
FAILURE
SUPERHERO IT’S
TRUE
BECAUSE
IT’S
ON
THE
RESUME
YES=?

17. NO
FEEDBACK TIME
POOR
ENTREPENEUR
5
COMMON
PATHS
TO
OUTSOURCING
FAILURE

18. Screen
Sharing
Screen
Recording
Cloud
Sharing/
Shared
Documents
Training
and
Development

19. How
to
introduce
outsourcing
to
your
current
staff
High
Complexity
Low
Low
Value High
Value
Low
Benefit Quick
Wins
Low HighFrequency
ü

20. How
to
introduce
outsourcing
to
your
current
staff
ü Facilitate
a
discussion
around
tasks
not
roles
ü Look
to
establish
the
tasks
that
are
repetitive
and
holding
staff
back from
adding
more
value
ü Create
a
task
plan
and
discuss
the
skill
sets
required
ü Identify
the
new
tasks
that
are
high
value
that
your
Australian
staff
will
take
on
ü Choose
a
department
or
function
of
the
business
for
a
proof
of
concept
trial
ü From
the
trial
share
successes
and
learning
with
the
rest
of
the
business,
then
extend
trial
to
other
departments
ü Build
relationships
with
outsourced
staff
just
as
you
would
with
office
based
staff,
build
a
team
culture

21. Aimee Engelmann
aimee@beepo.com.au