Rebecca Howden, Editor, Be Magazine at Medibank Private, presented on Is Print Still Important for Health Products and Services at Mumbrella's Health & Wellness Marketing Summit.

1. How Medibank uses health lifestyle content to create a
meaningful relationshipwith customers.

2. Reach me at:
Rebecca.Howden@Medibank.com.au
Other places you can find me:
rebeccahowden.com.au
LinkedIn: /RebeccaHowden
Instagram: @RebeccaHowden

4. “Content marketing is about creating interesting
information your customers are passionate
about…
“It is humans being helpful to each other,
sharing valuable pieces of content that enrich
the community and position the business as a
leader in the field.”
Joe Pulizzi in Epic Content Marketing: How to Tell a Different Story, Break
through the Clutter, and Win MoreCustomers by Marketing Less

5. Medibank’s brand purpose is “Better health for better lives.”
Creating genuine, helpful and engaging content that our
customers value is one way we can deliver this promise.

6. medibank.com.au/livebetter
• Thousands of expert and lifestyle articles
• Hundreds of healthy recipes
• Guides and ebook downloads
• Video content
• Online health and wellbeing courses
• Personalised weekly email programs
• Social media engagement

7. The value of print
How do you feel when you hold a magazine and take the time to leaf
through it?
In a world of content oversaturation,print creates a different,more
connected reading experience.It’s slower, more thoughtful,and builds
trust and engagement.
In 2017, print magazine readershipis actuallygrowing.
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9. 9
Food. Exercise. Wellbeing.
be. magazine brings together fresh ideas and expert information to inspire
you to create a more vibrant, healthy and nourishing lifestyle.

10. 10
Experts
Tips and insights from leading minds across all across the health
and wellbeing space.
.

11. 11
Lifestyle
Ideas and inspirationto help you create a more active,
nourished, balanced life.
.

12. 12
Stories
Inspiringpeople and everyday heroes with a story to share.
.

13. 13
Recipes
Delicious, colourful ideas from chefs, dietitians andthe latest
release cookbooks.
.

14. Let’s do things together
We’re always looking for fresh content and happy to discuss
opportunities to collaborate.
Get in touch with me:
Rebecca.Howden@Medibank.com.au
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