The document is a letter from the Professional Fundraising Regulatory Association (PFRA) providing details on an attrition survey they conducted of face-to-face fundraising campaigns. It summarizes initial findings showing attrition has increased slightly from 2006-2008. It notes the results need to be interpreted carefully due to variables between campaigns. The PFRA will release a full report in September with further analysis.
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PFRA DARS 2009 Maximising Income From Face To Face Regular Giving 2009 Pfra Attrition Survey Distribution Copy
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3. The findings that we have reported are indicative of general trends that we have deduced from the survey results, but can only be proven by an individual charity when running a head-to-head Test internally within their organisation, ideally where only one variable is changed at any one time. We very much hope that this survey marks just the beginning of a process of qualitative research, and testing of factors that beneficially impact retention for charities. The information contained in the presentation and subsequent report are copyright to the PFRA and the authors of the presentation and report (Morag Fleming, Head of Fundraising, Quarriers and Rupert Tappin, Managing Director, Future Fundraising) and we would ask that you do not reproduce or disseminate any of this material (apart from for internal use within your own organisation) without prior permission from the PFRA. If you would like to receive a copy of the full report when published, then please contact Ian MacQuillin of the PFRA, on [email_address] , or call 020 7401 8452. Yours faithfully Mick Aldridge CEO, PFRA
4. Maximising Income from Face-to-face Fundraising (Findings from PFRA Attrition Survey 2008 & 2009) Monday 6 th July 2009 (@ IoF Convention) Rupert Tappin – Future Fundraising Morag Fleming – Quarriers
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43. Average Gift – significant effect on campaigns in 2008 survey, albeit inconsistent What is its impact in the 2009 attrition survey?
Rupert. Question – what is your opinion – no effect, positive effect, negative effect? What horizon are you measuring over? – time period critical.
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Morag - Question what they think the most relevant frequency would be
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Rupert. Potential question before next slide re – what do you think has the most positive effect on donor retention
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Rupert. If time, potentially explore what we did with the months to avoid having donors that hadn’t yet made their payments – based on date of last 1 st payment. This info will now be featured in our report, due September 2009. Being careful of assumptive attrition modelling
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Morag. 2006 – blue 2007 - red
Morag. 2006 blue, 2007 red, 2008 green
Morag – state we are unsure if the data contained in the 3 charities with much lower Yr 1 attrition is being reported in the same way as all other campaigns (to be focussed on in report due Sept 09).
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Morag. 2006 blue, 2007 red, 2008 green
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Morag. Underlying message here is that in spite of increase in attrition across both street and door from 06 to 08, street income per 1,000 donors recruited is largely unchanged to that in 2006, thanks to increase in average gift. Door has seen a very slight overall decrease in income per 1,000 donors recruited, as the increase in average gift has not quite offset the increase in attrition from 06 to 08. However, there has been a shift of volumes between street and door, with 1.5 times as many donors reported for door campaigns (48,000) than for street campaigns (35,000) in 2006, increasing to three times as many door reported donors (67,000) compared with street reported donors in 2008 (19,000).
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Rupert / Morag. Report due in Sept 09 will include insights into how we carried out our analysis, complete with advice and feedback for participants on the data they submitted.
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