1. Portfolio
Ruramai M. L. Mataranyika
Profile
I am driven by my passion to creatively
communicate and express ideas through
photography,designandfilm.Iamaninnovative
learner of those around me but a critical out-
doer of oneself. I believe in respect for others
but fully appreciate my own uniqueness. Driven
by my natural desire for what looks & feels good
I spearheaded in my current employment, the
formation of the Higherlife Foundation Marketing
department in Zimbabwe. I also do not miss out
on the chance to empower others with my skills as I
have been part of a Big Brother Mentorship Program.
Goals: With a (graphic) design background I have
undertakencoursesininnovationandcreativethinking
as I would like to be an entrepreneurial Art/Film director
in Africa in the next five years. Within the decade I would
like to establish a preferred film and production institute
which specializes in broadcasting up and coming African
entrepreneurs and innovators. And as a writer, it is my
desire to ensure their stories are expertly & innovatively
told.
Cell: +263 774 222 463
Tel: +263(04)736337
Skype: kang-leroi
Twitter: @ssvittorioso
LinkedIn: Ruramai Mataranyika
Email: ssvittorioso@gmail.com
Profile
2. I have always been intrigued by the disatisfaction of a client when they come across their work
in procedure. The frameworks, guidelines and building blocks never make sense or match
their wildest imaginations. It’s always a mental battle to translate Alice’s Wonderland into Lego
blocks, all this being done without the actual and graphical input of the client. Before establishing
and recognizing my work technique, their comments always stirred the wrong emotion within
me. However, I gradually took pride in my technique but above all the results of abiding by it.
Sometimes even after the work is done the client will not see the logic behind the tone and voice of
the composition and typography. Sometimes its hard to follow the brief to the dot despite knowing
what’s best for your client, whilst it also seems like self-betrayal to briskly complete the job with only
money as the only consideration. This portfolio however not only shows my best works but works
that have drawn varying emotions and work techniques. I have learnt to appreciate a clients input or
put-downs, to churn all kinds of emotion and kick start the creative juices. But I have also learnt that
there is always room for improvement as long as you are serving with all passion. Hope this portfolio
exemplifies my efforts to bring Alice into Lego Land.
• Higher Life Foundation/HLF (Branding & Comms Officer) Current Employment
Creative Design, Branding, Photography and Film
• Eclipse Consulting Group Pvt (Ltd) Recruitment Coordinator (2009)
PR, Job Placements & Coordination, Pre-Interviews,
• Zimpapers (The Herald) IT Attaché (2008)
IT, Networking; User Support, Maintainance and Installations
Motivation
Work Experience
• Design Work: Dr. Strive Masiyiwa (Econet Wireless) Facebook Page (2013)
• Design, Social Media & Branding Team: Simba Education (Tanya Masiyiwa) (2015)
• Editorial & Design Team: 3rd Edition HLF Annual Yearbook (2015)
• Design Team: HLF 2015 Secondary Notebook
• Event Co-Planner & Art Direction: Facebook.com/Zim-Splash-176468569352870/ (2015)
• Design & Branding Team: Young & Dynamic (Facebook) (2014)
• HLF Uniforms Project: Raised +1800 uniforms for HLF Beneficiaries (2012)
• Design in Social Impact: Served in remote Binga, Zimbabwe; School Fees Processing (2010-2012)
• Photography & Film: Emergination Africa (2015)
• Top 3 Graduate Trainee: Higherlife Foundation (2014)
Milestones
3. As part of the Communications & Strategic Partnerships team, one of our main duties is to communicate the
how’s and why’s of what we do. The Higherlife Foundation Newsletter is in its 19th Edition, of which I have been
the Creative Director. We have weekly meeting to discuss the content and those responsible for it, however layout
design has been my perogative which obviously also has an influence on the final layout. It is a weekly interactive
newsletter which has had a wide audience due our Co-Chair/Founder’s network of influence.
Higherlife Foundation Newsletter
4. I enjoy freelancing because once again it allows for my scope of work to expand. It is already dififcult meeting my
corporate dealines, but the side offers drive my entrepreuneurial thirst. It allows me to see what is beyond the
scope of the organisations brand guidelines and restrictions. This was a campaign for an ANC associate during
the 2014-15 Xenophobic attacks on foreigners in South Africa. The document gets into the details of each of the
symbols.
Stand Up Against Xenophobia Campaign
5. Once your friends know you design the free jobs never seem
to end. But some have their own kinds of benefit. For example
me making an attempt at Food Photography. This process has
been tastefully edifying as I developed the whole brand for
Palates; a more personalized chef service. This included the
whole enchalada; i.e. logo, color scheme, font theme, pay-off
line, social media accounts and photography.
Chef Kundai: Palates
7. Branding
My work title basically describes a brand communicator and in my case it gets as physical as it should.
I am not only responsible for conceptualizing and creating the brand of specific events within the
organization. After the soft issues such as inivtes and powerpoint presentations, it is my duty to make
sure the event is well branded with the appropriate outdoor paraphernalia, to ensure that the event
feel is consistent throughout.
8. Collaborations
Collaborations are always exciting but they do
bring their own complications. Branding can
be strict but should always allow for evolving.
Working with differet entities provides
that platform for ‘evolution’ and creative
collaborations. The 2014 Annual Victoria Falls
Marathon afforded me the chance to delve
into that arena.
9. Social Media
Social Media is trending and Higherlife
Foundation is keeping up wth the Joneses.
The organisation afforded me the opportunity
to do an online course on Social Media
Marketing and this improved my work
henceforth. Maintaining Facebook and Twitter
terms and regulations is simple enough, but
abiding by the unwritten social media laws
is a tricky plane. The audience is hungry
and choosy and evryday is a learning curve.
I actually take time to read through the
comments below the images to see what
social media socialites react to.
12. • Southern Central Business School - Graphic & Web Design (2011)
• Solution Centre - Photoshop, Illustrator & InDesign (2013)
• Larino Design - Photoshop, (2014)
• University of Cape Town Online Course - Social Media Marketing (2014)
• College of Digital Photography - Advanced Digital Photography (2014)
• Iversity Online Course - Idea Generation Methods (2015)
• FutureLearn Online Courses;
The Enterprise Shed: Making Ideas Happen (2015)
Secret Power of Brands (2014)
Innovation (2014)
Managing my Money (2014)
Innovation the Key to Business Success (2014)
• SAQA Certificate of Evaluation;
National Senior Certificate, NQF 4 &
Diploma Information Technology, NQF 5 (2010)
University of Zimbabwe (2009)
Linux Administration, Configuring CISCO Network Devices
University of Zimbabwe (2006 - 2008)
Applied Information Technology (Network Engineering) (2007)
Allan Wilson Technical High School (2001 - 2005)
Ordinary - Advanced Level
Education
Professional Qualifications
ZimSplash
13. Higherlife Foundation
Higherlifefoundation.com, Facebook, Instagram & Twitter
Sono Solo Vittorioso
Facebook - https://www.facebook.com/ssvittorioso/photos_all
Youtube - https://www.youtube.com/channel/UCGISFWhaNhviN0SIep9mjyw
Instagram - https://www.instagram.com/ssvittorioso/
Vimeo - https://vimeo.com/user48240309
ssvittorioso.portfoliobox.net
Mrs. F. Gandiya (HLF); +263(0)772222138
Paige Miller (Columbia University); +1 917 923 1562
Mr. G. Kabungaidze (Zimpapers); +263(04)795771
Engina Taurayi; +27 78 988 1314
Emergination Africa; http://emerginationafrica.org/
Shamiso Banda; +27 62 714 2799
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Links
References
Confidentiality Agreement