In this presentation, I am explaining about the Digital Marketing Funnel in the simplest way yet practical and fruitful. Go through this ppt and I am sure you will learn and understand it thoroughly.

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3. What is Digital Marketing
Digital marketing is the component of marketing that utilizes
internet and online based digital technologies such as desktop
computers, mobile phones and other digital media platforms
(Digital TV, Alexa, Google Homes etc.) to promote products and
services.

4. Why Digital Marketing

5. Why Digital Marketing
Before all Now, lets talk about some statistics

6. Today’s Demo
class Topic

7. Marketing Funnel

8. when a person
discovers your
company, product
or service
when a person takes
an interest in your
product or service
the final stage, when a
person makes a
decision to buy from
you
The marketing funnel is a visualization for understanding the process of
turning leads into customers, as understood from a marketing (and sales)
perspective.

9. An Example

10. How Swiggy started their journey
Video ad campaign made from
offline event
An offline event, and they did
a video campaign with same
footage.
Objectives
• Only and only brand awareness
• Explaining company’s core work
• Why one should consider swiggy

11. Their next objective was to increase APP INSTALLATION

12. Example 02
Mahindra Tractor

13. What's Your Observation
(Discussion)…

14. Importance of Digital Marketing
 Reaches People Where They Spend Their Time &
Money
 Can Be Hyper-Personalized
 Automation
 Cost Effective
 Global Reach
 Easy to Scale & Adapt

15. Who should learn DM
Students – As the importance of Digital Marketing is growing enormously day by
day, the chances of it becoming a stable career are prominent.
Marketing Professionals
Career Switchers / Individuals – Individuals who are presently executing
traditional marketing strategies and who would like to “switch-over” to new
marketing channels are highly in need of doing a digital marketing course.
CEO – Being a boss you can keep an eye on the digital marketing strategies
implemented
Business Owners – It provides a huge way for them to earn money and generate
profits at minimal efforts with higher ROI.
IT Professionals – Personals working in IT sectors also has a big deal of benefit in
taking up digital marketing training.
Others – House wives,

16. Job opportunities In India
~Figure as such October 2019
According to the International Journal of Advanced Research
Foundation, “India is undergoing a golden period of digital
marketing” and this shift will continue till 2020 at least.
Looking at the scenario today, it can easily be said that Digital
market is still in its early stages in India and it will further
grow in the next 8-10 years.

17. 9 major Job Roles for Career in Digital
Marketing in India
SEO Specialist/
SEO Manager
PPC Marketer
Social Media
Manager
Blog Manager
Content
Marketing
Manager
Copy Writing
Analyst
Email
Marketing/Ad
ops
Digital
Strategist

18. Highest Paying Digital Marketing Jobs & Skills
SEO
Entry Level – 1L
Intermediate – 2.5L
Specialist – 6L
PPC
Entry Level – 1.5L
Intermediate – 3L
Specialist – 6L
Social Media
Entry – 1L
Intermediate – 3L
Specialist – 7L
Content Marketing
Entry Level – 2.5L
Intermediate – 3L
Specialist – 8L
Copy Writing
Entry Level – 1L
Intermediate – 2.5L
Specialist – 4L
Analyst
Entry Level – 1.5L
Intermediate – 3L
Specialist – 8L
Digital Strategist
Entry Level – 2.5L
Intermediate – 5L
Specialist – 10L
~Figure as such Feb’2019

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