The Power of Customers in the New Economy
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Customer power has never been greater. Here is a presentation I speak on how to use the customer power to your advantage.
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The Power of Customers in the New Economy
- 1. The Power of Customers in the New Economy By Russell White RussellWhite.com
- 2. Reasons Customers Buy • Emotion • Value • Trust • Convenience • Cost <<< 5th most important! RussellWhite.com © 2012
- 3. Customer Praise and Revolts are Emotion-fueled RussellWhite.com © 2012
- 4. No One Waits Anymore RussellWhite.com © 2012
- 5. No One Waits Anymore • Waiting in line longer than 4 minutes creates customer dissatisfaction. • Websites need to fully load in 15 seconds. • Mail orders must be shipped within 24 hours of the order. RussellWhite.com © 2012
- 6. BMW Designers work with Customers for Innovative Ideas RussellWhite.com © 2012
- 7. The Rebranding of Domino’s RussellWhite.com © 2012
- 8. The Viral Nature of Reviews RussellWhite.com © 2012
- 9. Ratings and Reviews RussellWhite.com © 2012
- 12. Monitor your listings Respond to reviews Make sure the information is correct RussellWhite.com © 2012
- 13. Bright Shiny Object Syndrome RussellWhite.com © 2012
- 14. To be Exceptional, You Have to be the Exception RussellWhite.com © 2012
- 15. Be Innovative RussellWhite.com © 2012
- 16. Manage Your Brand RussellWhite.com © 2012
- 17. Anticipate Customer Needs RussellWhite.com © 2012
- 18. Offer What They “Gotta Have” RussellWhite.com © 2012
- 19. 803-831-7600 Russell@RussellWhite.com RussellWhite.com Russell J. White, president of Pinnacle Solutions, is one of America’s leading authorities on business in the new economy. He is an author, consultant, international speaker, and business expert on leadership and strategies for success in the new economy. RussellWhite.com © 2012