Getting tasked with building a mobile sales tool for your company can be a daunting task. This SlideShare should help you get off on the right foot.

1. WHAT IS A MOBILE
SALES TOOL?
Heck, maybe you have been tasked
with building one.
You own a smart phone
You’ve heard about mobile sales tools

2. ONE BIG
PROBLEM

3. GOOGLE CAN’T EVEN FIGURE OUT
WHAT A MOBILE SALES TOOL IS!

4. That’s because there’s a
variety of apps that can
be useful to sales people
on their smart devices.

5. Or maybe it’s because the
knowledgeable and powerful Google
thinks it’s a mobile tool salesman.

6. If Google can’t figure out
what a mobile sales tool is,
how can a Marketer be
expected to do any better?

7. LET’S FIX
THAT!

8. CLICK HERE TO GET A COPY OF THE
TOP 5 FREE APPS ALL FIELD SALES
PEOPLE SHOULD KNOW ABOUT.

9. CAN WE ALL AGREE THAT SALES PEOPLE
COULD USE MOBILE APPS TO:
LOCATE
THEMSELVES
SAVE KEY
INFORMATION
LOOK UP CUSTOMER
INFORMATION
PRESENT INFORMATION
TO PROSPECTS

10. DEFINITION OF A
MOBILE SALES TOOL
An application that is used to enable or
accelerate the sales process conveniently
from a tablet or smartphone wherever or
whenever the timing is right.

11. AS A MARKETER OR SALES
MANAGER, YOU ARE MOST
LIKELY CONCERNED WITH
GENERATING REVENUE.

12. REVENUE-GENERATING
MOBILE SALES TOOLS FALL
INTO THE “PRESENT
INFORMATION TO
PROSPECTS” CATEGORY.

13. SO, WHAT TYPES OF
MOBILE APPS DO THAT?

14. IT DEPENDS ON HOW
YOUR TEAM SELLS.

15. THEY MAY
SELL WITH:
PRESENTATIONS
(PPT)
GIANT CATALOGS
(DESCRIPTIONS, PRICES, SKUS)
VISUALS (VIDEOS, IMAGES,
CHARTS, ANIMATIONS)
FORMS FOR CUSTOM
PROJECTS AND SERVICES

16. Or they may use
ALL THE ABOVE
to sell to prospects.

17. SO, TO DEFINE THE BEST MOBILE
SALES TOOL FOR YOUR TEAM, YOU
NEED TO START WITH HOW YOUR
TEAM SELLS FIRST.

18. HOWEVER, TO GENERATE REVENUE,
YOU NEED TO PICK A TARGET.
A
REVENUE-GENERATING TARGET.

19. Train new reps faster.
3
Reduce your print spend.7
New product training
is key. 9
Build for your top
dealers and distributors. 5
4Make pricing easy to find.
Focus on HOT
new products. 6
Get the jump on competitors
by cross-referencing data.10
Stop emailing sales
collateral. 8
1Focus on the middle 60%.
Profitable products first.
HERE ARE 10 WAYS
Marketers and Sales Managers can hit
revenue-generating targets with mobile sales tools.

20. Click here to get a PDF of the 10 ways
to create revenue with Mobile Sales Tools.

21. So, now you know how your team
sells and you have a target.
Let’s dive into the tools to get
your app built.

22. Mobile sales tool platforms on the
market may be composed of 3 layers.
Where marketers organize,
upload, and manage product
assets.
FILE MANAGEMENT
LAYER
Where sales reps interact
and present product data
to prospects.
PRESENTATION
LAYER
Where prospect information
is seamlessly integrated into
your CRM.
AUTOMATION
LAYER

23. These 3 layers make it easy to:
Manage and easily find information
Deliver information (files, product specs, branding)
Capture information (customer data and usage data)
Integrate into other systems
(CRM, Marketing Automation, ERP)

24. A great File Management
Layer makes it easy on the
Marketer and engages
them to use it!

25. The Presentation Layer
is an App on a Smart
Device or “System of
Engagement.”
Presents information to reps and prospects
Captures information via rep input
Sends sales collateral

26. THE SINGLE BIGGEST MISTAKE
IS TO ASSUME THAT THE APP
IS THERE TO ENGAGE YOUR
CUSTOMER!

27. The app is the system of
engagement for your sales
people, not your customers.
Sales people use the tool
to engage prospects and
accelerate their sales cycle.

28. Thus, a mobile sales tool enables
your reps to sell more of your products
& services via the Presentation Layer.

29. The Automation Layer
logs the activity or triggers
the appropriate actions
within a third-party platform
such as a CRM or Marketing
Automation system.

30. YOUR MOBILE SALES TOOL IS
FOCUSED ON REVENUE-GENERATION.
YOUR MOBILE SALES TOOL IS
BUILT THE WAY YOUR TEAM SELLS.
YOUR MOBILE SALES TOOL HAS
AN EASY-TO-USE FILE MANAGEMENT LAYER.
YOUR MOBILE SALES TOOL IS BUILT SO
YOUR SALES PEOPLE CAN USE IT.
IN CONCLUSION, A REVENUE-GENERATING MOBILE SALES TOOL
OR APP CAN HELP YOUR REPS SELL MORE AND CLOSE FASTER IF:

31. Click here to download a copy of these slides.
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