5. Estonian Ecotourism Association
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Non-governmental, non-profit, membership organization
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Since 1996
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Our mission – promote development of ecotourism
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Our activities
− Seminars, Trainings, Conferences, Fairs
− Plans, strategies, action plans at national, regional and
local levels
− Ecotourism labelling process
6. Estonian Ecotourism Quality Label
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Established in 2000
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Renewed in 2006
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„Sister-label“ for
Natures Best label of
Swedish Ecotourism
7. Quality Labels Criterias
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Criterias:
1. Respect carrying capacity
2. Support local economy
3. Environmental business practice
4. Support conservation of nature and culture
5. Responsibility, education and respect
6. Safety and quality
8. Why labelling?
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makes it easier for customer to
find you
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makes it easier for you to reach
your customers
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answers important questions
about your way of operating
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becomes an image and
marketing tool
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creates a network of ecotourism
operators
9. What can be labelled?
• “Estonia – the Natural Way” is
a product label for nature and
culture tourism
• Operators/providers are not
labeled
• Both products and operators
should meet criterias
• Labeled product allways belong
to approved ecotourism
operator
• There is no need for operator to
label all his/her products
10. Who is labelling?
EHE-label certification board consist of :
– Estonaina Ecotourism Association
– Estonian Rural Tourism
– Estonian Tourist Board
– Estonian Fund for Nature
– Village Association Kodukant
11. 1. Respect the limitations of the destination –
minimize negative impact on nature and culture