Presentation about social media at 3rd European Ecotourism Conferene in Poland #EuroEco15

1. ICT tools and Social Media
Aivar Ruukel
3rd
European Ecotourism Conference
Jachranka — Poland 26.-29. April 2015

2. Please turn ON
your smartphones!
#EuroEco15

3. #hashtags are for networking
and conversations in social media

6. Soomaa.com - Five Seasons

7. How do you rate
your digital literacy?

8. Next hour
2 concepts : word of mouth and storytelling
3 reasons people talk about you
5 stages of travel
20+ social media tool to learn experiment with
Why ICT tools and social media?
3 reasons people talk about you
10 reasons for using social media
Q & A

9. Please ask questions also during
my presentation!
For remote participants: please ask
on twitter, use hastag #EuroEco15

10. Technology changes everything...

11. … including the way we travel

12. always connected travelers

13. FOBO

14. The Mobile Revolution
picture: @exicon

15. source: @adventuretweetssource: @adventuretweets

16. 0
FishFish
wherewhere
thethe
fishfish
are!are!

17. Even my mother is using Facebook

19. Word of Mouth Marketing
– Giving people a reason to talk about your stuff
– Making it easier for that conversation to take place

20. 3 reasons people talk about you
YOU

21. 3 reasons people talk about you
It is about stuff, the company and
products
– They love you (and your stuff)
– They hate you
– You have given something to talk
about
– You have made it easy for them to
talk about you
source: @sernovitz

22. 3 reasons people talk about you
ME

23. 3 reasons people talk about you
It is about talker, making them feel
good
– They feel smart
– They feel important
– They want to help people
– They want to express themselves
source: @sernovitz

24. 3 reasons people talk about you
US

25. 3 reasons people talk about you
It is about the group: feeling
connected
– They are part of the brand family
– They belong to a community
– They are part of a team
source: @sernovitz

26. social media
is not
a trend

27. social media is
a new
word of mouth

28. People have been practicing
social networking and sharing
as long as society has existed

29. 10 reasons for using social media

30. «Storytelling is by far the most underrated
skill when it comes to business.»
@garyvee

31. stop selling! start storytelling!

32. Stories of your place!

33. WhoWho
areare
youryour
storytellers?storytellers?

35. your job as tourism marketer
other peoples
stories
curating

36. why are the storieswhy are the stories
shared by your customersshared by your customers
more important than yourmore important than your
own marketing messages?own marketing messages?

37. not only tell a story,not only tell a story,
but also give a story to sharebut also give a story to share

38. sharing is caring
41% of UK consumers41% of UK consumers
write reviewswrite reviews
about theirabout their
travel experiencestravel experiences

39. sharing is caring
24% of UK consumers24% of UK consumers
share theirshare their
experiences viaexperiences via
social media on holiday.social media on holiday.
A further 49% waitA further 49% wait
until they get homeuntil they get home

40. 5 stages of travel

41. dreaming
52% of Facebook52% of Facebook
users saidusers said
their friends’ photostheir friends’ photos
inspired theirinspired their
holiday choiceholiday choice

42. The Wisdom of Friends

43. planning

44. planning

45. booking

46. experiencing

48. What is in your digital backpack?

49. picture tells 1000 words ?

50. picture tells 1000 words ?

51. video tells 1000 pictures ?

52. - Educate!
- Entertain!
- Inform!

53. give timely responses
to customers feedback

54. why should we
listento our customers on
social media?

55. Listen More, Talk Less!

56. social media listening tools

57. social media listening tools

58. social media listening tools

59. Join the Conversations!

60. Join Relevant Groups & Communities

61. Join the Conversations!

62. Find Potential Buyer & Partnes

63. Find Potential Buyer & Partnes

64. Collaborate & Share Your Story!

66. Become an Editor of Planeta Wiki!

68. - Join!
- Listen!
- Connect!
- Help!
- Engage!
- Share!

69. Q & A

70. Contacts:Contacts:
E-mailE-mail aivar@soomaa.comaivar@soomaa.com
Twitter @ruukelTwitter @ruukel
Skype aivarruukelSkype aivarruukel
Phone +3725061896Phone +3725061896

71. Thank you for listening!
Thank you organizers!!
Thank you sponsors!!!
See you on the 4th
EuroEco Conference!
where?