Presentation by Maarten Bas-Backer and Ruurd Priester on new (marketing) rules in relation to exponential change. Presented at Lost Boys Amsterdam, February 3d 2010.

1. Let’s talk Quality
Lost Boys International

2. Exponential
change

3. Ray Kurzweil

6. Uncertainty
Paradigm Shift
We do not know what it means
Current systems have no answers
The rules of the game changed

7. 5 new rules
By Maarten Bas-Backer

8. Rules of the game # 1
Abundance, not scarcity

11. Rules of the game # 2
Distributed, not central

12. www.opte.org

14. Rules of the game # 3
Layered, not separate

17. Rules of the game # 4
Aware, not calculated

20. Rules of the game # 5
Trust, not control

23. So what does this
mean

24. for us?

25. # 1: Abundance, not scarcity
Focus on opportunities

26. # 2: Distributed, not central
Embrace talent and diversity

27. # 3: Layered, not separate
Create new connections

28. # 4: Aware, not calculated
It’s irrational to be rational

29. Trust Speed Cost
# 5: Trust, not control
Build trust not ego

30. Duh

31. Let’s talk Quality
Amsterdam, February 3 2010
Maarten Bas-Backer, Ruurd Priester
Lost Boys International