Why are product voids such a big issue in the CPG industry? With a product void, not only is the product out of stock but its facing disappears from the shelf. Then when a field rep checks the shelf during their store visit, unless they have an alert or validated distribution list and a lot of time they don’t know that product was even in distribution at that location because they don’t see it on the shelf and don’t see a tag to scan. This leaves the product unordered, off the shelf and collecting dust in the warehouse. Fortunately, with POS scan data reps receive alerts in their field sales application if there’s an issue regarding the on shelf availability of an item. This allows the rep to identify the OSA issue and correct it quickly. Below is a short presentation of how the scan alerts allow the rep to successfully execute at retail

1. Product Voids
Turning Losses Into Sales
Value:$$$$Activity:OSA Alert: Product Voids Data: POS
Real CPG examples of POS & causal data
resolving everyday OSA issues

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What’s worse for a CPG brand then an item being Out of Stock?
Voids! Similar to OOS and phantom inventory, voids can cause
issues for sales, marketing, and the entire supply chain as it
disrupts planning, scheduling and forecasting.

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PRODUCT VOIDS CAN HAPPEN FOR A NUMBER OF REASONS AFFECTING ON-SHELF AVAILABILITY
DEFINING PRODUCT VOIDS
What Are Product Voids
Product voids occur when an item is
authorized to be in distribution but there’s
no tag present on the shelf and there’s no
inventory currently or scheduled to be
delivered to the account.
Distribution &
Product Voids

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DEFINING PRODUCT VOIDS
What Causes Product Voids?
CUSTOMERS ASSOCIATESCHILDREN MANAGERS
PRODUCT VOIDS CAN HAPPEN FOR A NUMBER OF REASONS AFFECTING ON-SHELF AVAILABILITY

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MANAGING VOIDS THROUGH POS SCAN ALERTS & TURNING THEM INTO OPPORTUNITES FOR YOUR SALES TEAM
CLIENT EXAMPLE: TURNING VOIDS INTO SALES
CLIENT SUCCESS STORY #2
Turning Product Voids Into
A Selling Opportunity With Scan Alerts

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HIGH LEVEL OVERVIEW
SOLVING PRODUCT VOIDS WITH POS SCAN ALERTS
REP ENTERS STORES
WITH POS SCAN ALERTS
MAKES TAG & SELLS IN
VOIDED PRODUCTS
IDENTIFY WHAT ALERTS
ARE PRODUCT VOIDS
Sell Sheets
Item 5
Item 1
Item 2
Item 3
Item 4

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The rep logs into SmartCall and downloads
the daily POS Scan Alerts. They will utilize
these to plan their tasks at each store.
The rep only has limited connectivity in
their region so he switches the app into
offline mode and heads out.
IDENTYFYING VOIDS AND TRACKING THEM THROUGH POS SCAN ALERTS
STEP 1 – RECEIVING TODAYS POS ALERTS
!

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STEP 2 – ASSESSING THE SITUATION
$$$ $$$ $$$
The rep enters the store & reviews his
POS Scan Alerts.
He finds that 3 out of the 5 SKUs
authorized for that account are on the
shelf. The rep confirms SKU 4 and 5 as
product voids in the SmartCall App.
IDENTIFYING VOIDS AND TRACKING THEM THROUGH POS SCAN ALERTS

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The rep finds the manager and shows her
the current authorized distribution list.
The manager explains SKU 4 was on the
shelf but the tag must have gone missing /
was never reordered and she never heard
of SKU 5 but wanted to see its sell sheets
STEP 3 – MEETING THE MANAGER
Item 5
Item 1
Item 2
Item 3
Item 4
IDENTIFYING VOIDS AND TRACKING THEM THROUGH POS SCAN ALERTS

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STEP 4 – TURNING VOIDS INTO SALES
The rep enters the notes for SKU 4 and then
shares the sell sheets that includes a 4 week
sales report of SKU 5 with the manager.
The rep makes a tag for SKU 4 and SKU 5,
places tags on the shelf and orders product
IDENTIFYING VOIDS AND TRACKING THEM THROUGH POS SCAN ALERTS

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4 weeks later the rep enters the store and
has an alert to check the status of SKUs 4
and 5 again and also a new SKU. He
confirms all 3 SKUs are in distribution.
SKUs 4 and 5 are now reflected as
corrected voids in the team’s reporting
dashboard.
STEP 5 – FOLLOWING UP 4 WEEKS LATER
$$$ $$$ $$$
$$$ $$$ $$$
IDENTIFYING VOIDS AND TRACKING THEM THROUGH POS SCAN ALERTS

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By receiving POS Scan Alerts reps can
easily correct issues of OSA and track
their impact as they increase their ACV
by targeting underperforming accounts.
To learn in detail how RW3 turns voids
into sales opportunities and corrects
other OSA issues visit www.RW3.com
IN-STORE SUCCESS
IDENTIFYING VOIDS AND TRACKING THEM THROUGH POS SCAN ALERTS