You need guests back now! Show them how safe your restaurants are. Start now with DineSafe for free!

1. DineSafe
November 2020

2. Dining out at restaurants has changed—forever.
“What will make you
feel safe eating out
again?”
(OpenTable survey)
of guest72%
said it’s “extremely
important” to see strict
cleaning policies.
57%Businesses making public a
real-time list of cleaning
and disinfecting activities
completed hourly
throughout the day.
of guest
with increased trust
and confidence in
business.
(Business Wire)
Safety vs.
Sustainability
Safety vs. Visiting
Favorite Restaurant
Safety vs.
Healthy Items
Safety vs.
Affordability
78% 75% 75% 72%
Safety and transparency are now the most important factors considered by guests when choosing not
only where to eat, but whether they will even dine out at all.

3. Despite the incredible demand for restaurant safety and
transparency, there is no definitive source of public
information on what new steps restaurants are taking to
keep guests safe—whether for COVID-19 or otherwise.
The Challenge

4. How does DineSafe work?
Via a software
subscription service,
restaurants receive
immediate access to the
DineSafe digital platform
which provides all
applicable federal, state
and local COVID-19
related regulations in the
form of a simple daily
checklist with reminder
notifications.
1 2
A restaurant that
provides daily compliance
verifications is certified
DineSafe with an audit
trail including geolocation
tagged pictures.
Restaurants continue to
follow daily compliance
rules. Regulation
changes are shown in the
app automatically.
Premium Version:
Once a restaurant has
been certified DineSafe
our team will syndicate
this information to the
dining public via
Google, Yelp,
Tripadvisor, Facebook
groups, instagram, Uber
Eats, Seamless, etc.
The idea is to piggyback
off the mojo of existing
consumer brands.
3 4
Expand DineSafe’s
offerings to take
advantage of the public’s
new safety-consciousness
approach to dining.
Prepare to pivot when
covid is no longer primary
concern.

5. Step 1: Create your account & claim your restaurants.

6. Step 2: Answer compliance questions.

7. Step 3: Hold staff accountable across all restaurants.

8. Step 4: Earn DineSafe safety certification.

9. Step 5: Show guests how you keep them safe.

10. DineSafe: A Critical Marketing Edge
At a time when capacity is limited and revenue is down,
how can a restaurant afford not to be DineSafe?
Restaurants that
meet this need will
put butts in seats.
The data is clear:
Transparent safety
protocols are a top
consumer priority.

11. Business Model
Go-To Market Model:
30 Day Trial/Freemium (E-
commerce)
Restaurant Association Advantage:
• DineSafe’s deep professional connections
to both the national and state restaurant
associations will provide our team with
unparalleled access to restaurant owners
and new markets.
Target DineSafe Customer:
Restaurant owners & GMs
Premium subscribers will be charged a
monthly fee of $100/location, with a
multiple-location/CRA discount
Initial Customer Acquisition Cost:
• $20 (10K expenses and 500
customers)

12. Business Model (cont.)
Possible additional sources of revenue:
• Advertisements on the trial version of the product
• Restaurant or restaurant-related product sponsorship
50 Connecticut
restaurants using
DineSafe for 14
days to establish a
habit of usage
Roll out to
10 additional
states
Scale to rest of
the country
Expand offerings to
restaurants while
also adding
hospitality, travel,
and other verticals
500 restaurants
(90 Days)

13. Competitive Landscape
Direct Competition
• WorkMerkVirusSAFE
ProTM
Indirect Competition
• Quiq safety chatbot
• Jolt Software Inc.
DineSafe Advantages
• Very easy and free to get started
• Real restaurant experience; no “celebrity chef” gimmick
• Partnerships with National Restaurant Association and state-level
equivalents
• Legal Expertise
– Founding team includes multiple attorneys who specialize in
restaurant prevention, compliance, and defense
• Consumer Rewards Program
– Ensures ongoing consumer engagement

14. The Leadership Team
Ryan O'Donnell
CEO and Founder
15 years of legal exp
representing restaurants –
deep understanding of
safety compliance
George Chatzopoulos
Restaurant Advisor
Founder
James Gieszelmann
CTO
Steve Richard
President and Founder
Chief Sales Officer for
tech firm – built from
$0 to $5MM ARR
Nicole Griffin
Director, Government
Relations
Yvette M. Tavares
Director, Association
Coalition
30 years restaurant
operating expertise

15. Create an account at no cost:
www.dinesafe.us/signup
Questions? Email rao@dinesafe.us
Thank you in advance for keeping your guests safe.