1. presentation online at: nine10.ca/atco

2. presentation online at: nine10.ca/atco

3. Sorry to burst your bubble

4. Ok. FREE but…
There’s always a but

5. Focus where your audience is…

6. It’s about Relationships

7. Keep your eye on the Prize

8. Opportunities vs. Challenges

9. Case Study
Hansen Ford Lincoln

10. Hansen Ford LincolnStrategy. Content. Execution.

11. Strategy informs your Content…

12. Invest in added reach

13. Measure. Adapt. Repeat.

14. Content is King. To Curate is Divine.

15. Learn the Tools. Invest in Training.

16. Know when to Customize

17. Recipe:
Ingredients: ½ Art, ½ Science
Time to Prepare: [longer than you think]
Skill Level: [intermediate to advanced]

18. Unprecedented Opportunity.
Real Challenges.

19. presentation online at: nine10.ca/atco
Thank You