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1. How To Dominate Your
Competition
Ryan Gray, Founder/CEO NameHero

2. About Me
•Internet Entrepreneur since 1998
•Husband / Identical Twin / Father
•Blogger / Techie / Investor
•Founder of 7 online companies
•Since 2007, generated $XXMM+ from Inbound Marketing strategies
•Self-funded ventures without investor capital

3. “Most of your competitors are
doing it all wrong.”

4. What Is Inbound Marketing?
“Inbound marketing is promoting a company through blogs,
podcasts, video, eBooks, newsletters, whitepapers, SEO,
physical products, social media marketing, and other forms
of content marketing which serve to attract customers
through the different stages of the purchase funnel.” -
Wikipedia

5. What Is Inbound Marketing?
•Inbound Marketing leverages useful content to create trust between potential
customers (also referred to as Content Marketing).
•More traditional marketing such as PPC, media buying, social media,
television, radio, etc. is Outbound Marketing.
•Inbound marketing is a marathon not a sprint. (Why a lot of companies neglect
it).

6. Most Brands Outbound Strategy

7. Inbound Marketing Strategy

8. Benefits Of Inbound Marketing
Cost Effective – Decreases barrier to entry for smaller
companies
Create Brand Loyalty – Increases brand-loyal customers
that are much more likely to become repeat buyers
Viral Promotion – The more useful your content, the more
likely your visitors are going to turn into an “army” of
marketers for your business

9. How To Get Started
Identify Your Target Audience
Publish Useful Content (Frequently)
Setup Multiple Distribution Channels
Develop Your Funnel(s)
Adapt, Develop, Progress (ADP)

10. Identify Your Target Audience
Who are you targeting? Why?
What issues or problems does your audience experience
daily?
How can you become the solution?
What does your audience say about your brand?

11. Publish Useful Content
Once you properly identify your audience, you want to tailor
your content around them, always helping them solve their
daily issues/problems.
Your audience doesn’t care about your holiday party / office
culture so keep those posts to far and few between.
Don’t focus on selling, focus on helping.

12. Multiple Distribution Channels
Blog
Email List (Newsletters, Guides)
Social Media (Facebook, Twitter, Youtube, LinkedIn)
Discussion Forums (Web Hosting Talk, Warrior Forum,
Low End Talk)
Affiliates (Some of the best Inbound Marketers)

13. Multiple Distribution Channels
Remember: You want your visitors to become fans before customers.
If your audience feels that you understand them and they connect with
you, they’ll become life-long, repeat buyers.
Leverage your distribution channels to create this relationship.
Be yourself; corporate isn’t “cool.”

14. Develop Your Funnel
Your funnel is going to be a systematic process (constantly optimized)
that visitors are going to go through to become customers.
I suggest split-testing multiple funnels (with different entry methods) to
discover the one that your audience responds best.
Do not confuse with a sales-pitch.

15. Develop Your Funnel
Since your goal to to help your audience solve their daily
issues/problems, you want them to be hungry for your content.
Rather than them dreading your next correspondence, you want them
running back to your blog daily.
If your content is useful, your audience will share with their
friends/family/co-workers/etc.

16. Develop Your Funnel
Funnels can be as simple or complex as you want them to be.
Whitepapers, Quick Start Guides, eBooks, Webinars, Tutorials, Videos,
are all good entry points.
Get creative – there is no wrong way – as long as you’re focused on
helping, not selling!

17. Whitepaper Funnel Example

18. Video Funnel Example

19. Podcast Funnel Example

20. Webinar Funnel Example

21. Develop Your Funnel
A visitor can enter a funnel on multiple channels (social media, blog, trade
show)
Have patience, some people need to be heavily impressed to gain your trust.
A few bad apples have given some people a bad perception of web hosts
because negative experiences (poor customer service, aggressive/deceptive
marketing, etc.).

22. Adapt, Develop, Progress (ADP)
The Internet is constantly changing so you should never stop learning.
People that buy web hosting today will have different needs tomorrow.
Adapt your business to change and develop around it.
Progress along with your customers always striving to offer a better product
and experience.

23. Adapt, Develop, Progress (ADP)
Web hosting is always going to be needed, but for a lot of people just getting
started, it’s boring and a chore to setup.
Find ways to make it more interesting and tailor it for their exact needs (i.e. the
evolution of WordPress).
The easier you make it and more helpful you are, the faster you’re going to gain
leverage.

24. Moving Forward
Effective Inbound Marketing strategies are evolved over time.
Useful content must continually be produced.
There is always room to make optimizations.
Re-targeting is an excellent Outbound Marketing method to help reach
additional results.

25. Moving Forward
Top affiliate marketers have already “figured this out” and use these methods to
promote the highest paying offers.
They leverage their influence to push people through their funnel.
One positive testimonial is equal to hundreds of ad impressions.