2. Gain Impression
Rich Exposure With
Access To Real-time
Analytics.
Where great advertising meets social responsibility
Ryan Hammer
843-882-5527
RHammer@Auto-Ad.net
WHAT WE DO
Auto-Ad is a hyperlocal outdoor advertising platform that promotes brands while also directly
assisting U.S. Veterans. Using custom designed vinyl graphics on our fleet of brand new SUVs,
Auto-Ad puts clients’ advertising message in front of their target audience using a proprietary algo-
rithm optimized to generate the most meaningful impressions for each dollar spent. If your company
engages with Auto-Ad, not only will your message be displayed in front of thousands of people
every day in your target market, but there are tremendous cause marketing benefits associated with
using the platform. U.S. Military Veterans receive Auto-Ad’s vinyl wrapped vehicles free of charge to
be used as their daily driver for an entire year, subsidizing thousands of dollars in living expenses for
worthy individuals and demonstrating your company’s participation in social consciousness and
community outreach. With Auto-Ad, your moving advertisement is also GPS tracked with DOT Traffic
Overlay, meaning that you will have access to a dashboard displaying impressions that your vehicle
generates in real-time, giving you the tools to accurately measure the success of your campaigns.
Auto-Ad
Value
Our service is available Nationwide for one affordable FLAT RATE!
Corporate
Responsibility,
Social
Consciousness And
Cause Marketing
Benefits
Cost Savings!
Public Relations
Establish Top of Mind Awareness
(TOMA) in your target market via
Auto-Ad traveling billboards, while
simultaneously contributing to a
worthy cause.
Auto-Ad charges one low flat rate
across the entire United States
Auto-Ad is not only great
advertising, it allows companies and
brands to engage in social
responsibility and community
outreach, increasing brand affinity.
We are Cause Marketing! Your
marketing budget will be
multi-faceted and dynamic.
Every Auto-Ad is another
great PR story!
Every Veteran is different, so capture
their story and create branded
organic content that demonstrates
your company's positive involvement
in their lives.
Quantify and demonstrate to your
customer base the direct impact you
have on Veterans' lives.
We charge 2k per vehicle nationwide!
In Washington DC you can flood the
market with 30 Auto-Ad vehicles for
the cost of one billboard!
Generate 3k-7k impressions per
hour in geo-located target markets.
Monitor the effects of your
campaign on your personalized
analytic dashboard.
Each Veteran driver, as well as their
family, neighbors, and friends,
become brand ambassadors for your
company.
They post, tweet, and tell people
they know about your company's
positive impact on their life.
Gain A
Grassroots
Following And Build
Your Brand Through
A Team Of
Ambassadors
3. OUR STORY
Our Founder
BOARD OF DIRECTORS
Auto-Ad was founded in November 2014, when Captain Ryan Hammer, a medically retired Air Force SF Officer,
needed a way to advertise a new local business that he establish to help a fellow veteran. Placing a vinyl wrap on
the back of his own vehicle, and the vehicle of the veteran, seemed like an excellent way to raise awareness
about the business within the local community, and gain exposure. Seeing that effectiveness of the
vehicle vinyl wrap advertisement, Hammer, searched for a way to advertise on more
vehicles in adjacent neighborhoods. When he found that no such service existed,
Ryan started Auto-Ad to fill this untapped market.
Understanding that many of our veterans are severely limited with where they
work and live due to lack of reliable transportation, Ryan committed to making
Auto-Ad a part of the solution by matching veterans in need of vehicles with
companies looking to advertise in their area. Auto-Ad’s business model
creates a win-win solution for both veterans and the advertisers.
Auto-Ad did a soft launch in May 2015, testing a small-scale model focused
on the local South Carolina market. Just a few months into the launch,
Auto-Ad had to upgrade it’s infrastructure to satisfy the growing demand. In
August 2015 Auto-Ad evolved its local model to a national model by partnering
with Enterprise Fleet Management to handle it’s vehicle procurement, and with
General Motors Corporate, to install the vinyl wraps on the vehicle right on the
production line, and then ship the wrapped vehicles direct to the veterans.
Today, the service is accessible anywhere in the US, and Auto-Ad is excited to continue
scaling, and put as many veterans behind the wheel as possible.
Ryan Hammer is a medically retired US Air Force Security Forces Officer. Originally from Long Island, Ryan
completed his undergraduate degree at the University of Maryland, College Park, and through the Air Force
ROTC program, commissioned into the Air Force. Ryan holds a Masters of Arts in Security Management, a
Master of Arts in Homeland Security, a Graduate Certificate in Emergency and Disaster Management, and a
Master of Business Administration from the Darla Moore School of Business at the University of South
Carolina. While serving in the Middle East, Ryan severely injured his shoulder, and after numerous
experimental surgeries was medically retired. Since then his mission has been to provide opportunities, and
support, for his fellow veterans as they exit the service and navigate life in the civilian sector.
Ryan Hammer
Capt, US Air Force (Ret)
Chairman
Damon Walsh
LTC, US Army (Ret)
Board Member
David Sutherland
Col., US Army (Ret)
Board Member
Where great advertising meets social responsibility
Ryan Hammer
843-882-5527
RHammer@Auto-Ad.net
4. YOUR AUDIENCE
BRAND BONUS FOR YOU
of US consumers say they would switch brands to one associated with
a cause, given comparable price, and quality.
90%
million licensed drivers in the US
212
million registered vehicles driving in the US
258
million miles of road in the US
over
4
of workers commute by automobile
86%
of over 50 million k-12
students are driven to school
51%
Help US military veterans.
THE OUTDOOR ADVERTISING ASSOCIATION
OF AMERICA REPORTS:
Vehicle graphics can reach an astounding
95% of Americans
The average American travels
300+ Miles &
Spends 15 Hours
and per week in-car
to be recalled by consumers compared to
those that rely solely on
traditional outdoor advertising
to actually read the information on vehicle graphics
Brands that appear on vehicle graphics are
15 Times More Likely
believe fleet graphics create a positive brand image
98% of Respondents
96% Believe
One vehicle wrap can generate between
30k - 70k Impressions Daily
92% of Respondents Claim
Where great advertising meets social responsibility
Ryan Hammer
843-882-5527
RHammer@Auto-Ad.net
5. THIRTY (30)
*According to Capitol Outdoor
a billboard in DC Starts at
$60,000 per month
plus $7,500 Initial setup fee
=
Help 30 Veterans
And Simultaneously
Is A Good Business Decision?
You Can Flood The Market With
Auto-Ad Vehicles
For The Cost Of Only
STATIC BILLBOARD in Washington DC
ONE (1)
6. Auto-Ad delivered on wow-factor! As a startup, every penny counts, and
I promise you our ads were well worth the investment. I loved seeing the
OneinaMil SUV roll around town, and received a ton of positive feedback
from both clients and prospects.
- LeeAnne Scalley, CEO of OneinaMil
“
Where great advertising meets social responsibility
Ryan Hammer
843-882-5527
RHammer@Auto-Ad.net
HOW IT WORKS
You tell us who and where your marketing message should reach.
Our designers turn your ad idea into a vinyl marketing message and
wrap it on our vehicle, creating a traveling billboard.
We use our innovative process to match you with the veteran in your
target area, based on where he or she lives, works and frequents.
We issue the wrapped vehicle to the veteran and GPS-track it 24/7.
Your traveling billboard gets impressions all over your market.
You receive a marketing analytic report every month showing where
your traveling billboard has been and how many impressions it received.
7. USING AUTO-AD
AUTO-AD PARTNERS
Your Company Avoids
LIABILITY CAR
PAYMENTS
PAYING
DRIVERS
VEHICLE
TAX
VINYL
WRAP
VEHICLE
INSURANCE
FUEL
Ryan Hammer
843-882-5527
RHammer@Auto-Ad.netWhere great advertising meets social responsibility
8. Auto-Ad changed my life! Before joining the
fleet, I was stuck taking the bus to work
every day. It was a three-hour commute,
which severely limited my daily income.
Auto-Ad gave me a normal work day, and
the means to find a better job closer to
home. Now I am in a good place, and able to
provide for my family.
- Sarge, USMC
“
We call this
Grass Roots Organic Brand Building
Where great advertising meets social responsibility
Ryan Hammer
843-882-5527
RHammer@Auto-Ad.net
OUR VETERAN DRIVERS BECOME YOUR LOYAL BRAND AMBASSADORS
As our military servicemen and women are not ones to take handouts, the relationship is beneficial
as the veterans feel they are earning their vehicle by working with us to promote your business.
They are so relieved to have reliable transportation and elated that it’s a fully loaded new Chevy
Equinox, that they tell everyone they know how the Company on the vehicle has taken care of
them.
Not only do they spread the word and share their excitement on Facebook, Twitter and Instagram,
but their family and friends tell everyone that the Company (Your Company!) has just provided
their veteran family member with a fully loaded Equinox.
We match your company with the perfect Brand Ambassador in each target market based on the
potential driver’s behavior analysis. We factor in their residence, commute to work, commute to
their children’s school, favorite grocery store, etc.
All of the veterans in our program have served in the U.S. Military and were discharged Honorably
or Generally. Each veteran also goes through a criminal background and driver history check. Our
veterans are referred to us through partnership with various veteran focused organizations such
as Wounded Warrior Project, Fisher House, and IAVA.
9. YOUR ADVERTISING CAN SERVE A GREATER PURPOSE!
Every ad is another great PR story, and every car’s story is different because every veteran is different.
With Auto-Ad, your advertising becomes a force for social good while giving you a competitive edge.
At Auto-Ad, we provide our customers with an opportunity to launch a Corporate Social
Responsibility (CSR) initiative that does not require you to form committees or pay for hours of
unproductive discussions. Our CSR initiative is built into our product and does not involve any
legwork on your part – we manage everything. All you need to do is communicate your CSR efforts to
your customers and create your PR story!
Corporate Social Responsibility (CSR) explained
When you partner with Auto-Ad, you put your Corporate Citizenship initiative
on auto-pilot – no separate budgets needed.
Corporate Social Responsibility
(a.k.a, Corporate Conscience or Corporate
Citizenship) is a set of initiatives, practices and
policies a given company uses to do good in the
world. Whether they benefit the local community or
the entire nation, these initiatives are a way for
organizations to set themselves apart from competition
by taking a stand for something that they find
important. When customers decide who they want to do
business with, they are more likely to choose a
company whose CSR efforts align with their own
social concerns. CSR initiatives are evolving
quickly, with many companies opting to set
aside separate budgets to implement CSR.
Where great advertising meets social responsibility
Ryan Hammer
843-882-5527
RHammer@Auto-Ad.net
10. Where great advertising meets social responsibility
Ryan Hammer
843-882-5527
RHammer@Auto-Ad.net
THEDETAILS-SAMPLEANALYTICSREPORT
THE BREAKDOWN
PARKING LOCATIONS
TOTAL DISTANCE DRIVEN
1,626 MILES
AVG DAILY MILES
52 MILES
TOTAL TIME DRIVEN
57 HRS 10 MIN
AVG DAILY MILES
111 MIN
AVG PARKED TIME
717 MIN
(AWAY FROM A HOME)
JOHN’S ISLAND (47%)
OTHER (5%)
JB CHARLESTON (5%)
MT. PLEASANT (5%)
NORTH CHARLESTON (5%)
WEST ASHLEY (18%)
DOWNTOWN (2%)
JAMES ISLAND (13%)
Target Geographic Market : Charleston, South Carolina
Analytic report for vehicle : SC124
HOW MANY PEOPLE DID YOU REACH?
DRIVING
IMPRESSIONS
171,500
PARKED
IMPRESSIONS
1,111,5500
LIGHT TRAFFIC
MODERATE TRAFFIC
HEAVY TRAFFIC
SEVERE TRAFFIC
We Can Customize Your Analytic Reports!
Let us know what data you'd like to see
and our marketing staff will build it into
your monthly report.
11. Rates are for 4 sides (Front Hood, Rear Trunk, Passenger Side and Driver Side) of each
vehicle deployed in the agreed upon client markets. Monthly analytics reporting design
fees and vinyl wrap are included with all contracts. First and last month payment is due
upon signing of contract.
12 Month Contract
One Vehicle Wrap included Two Vehicle Wraps included
$2,500
per month, per vehicle up to 5
Re-Wrap Fee $2,500
$2,200
per month, per vehicle up to 6
or more
TOP OF VEHICLE AD
12 Month Contract
24 Month Contract
$2,250
per month, per vehicle up to 5
$2,000
per month, per vehicle up to 6
or more
Vehicles may be re-wrapped as often as every month with a 30-day lead time. Re-wrap fees
ae set and not discountable regardless of contract length and number of vehicles.
Add a 5th side in densely populated cities like Manhattan to reach people
looking out of its estimated 10.7 million windows.
Additional $750 per month, per vehicle up to 5
Additional $660 per month, per vehicle 6 or more
24 Month Contract
Additional $675 per month, per vehicle up to 5
Additional $600 per month, per vehicle 6 or more
Where great advertising meets social responsibility
Ryan Hammer
843-882-5527
RHammer@Auto-Ad.net
Rates and Fees
12. Where great advertising meets social responsibility
Ryan Hammer
843-882-5527
RHammer@Auto-Ad.net
THE DETAILS - DESIGN & TURNAROUND
We are excited to partner with you wherever you are in the United States - we have a nationwide reach
to go to your target market.
To get started, send our design experts your information, such as your mission statement or website,
and high-res images files.
If you have a creative direction in mind or a particular campaign you’d like to support, we are happy to
work with you. Otherwise, you may trust our experts to dream up a creative concept that will deliver
wow-factor for your clients.
Auto-Ad will design a proof of your vinyl wrapping for your review and approval. Once you sign-off, we
wrap one of our SUVs with the advertisement, and issue the vehicle to a veteran within the target
market of your client. Our average turnaround time from concept to wrapping is 15 days.
Design template
Client mock-up Rear Side
Client vinyl wrap proof
