Slide Deck

1. S
Zephyr Unlimited - Project Helix
“It takes a village to raise a child, but only one person to foster a dream”
- Ryan Sahadeo C.E.O

2. Issue To Be Solved
S Parents need a simplified way to
get easy to understand information
on Retinopathy of Prematurity –
an eye disorder affecting
premature babies between the ages
of 21 – 30 weeks of gestation

3. Solution/Target Market
S To combat the rising need for simplified information
on Retinopathy of Prematurity, an application –
entitled Helix – was created to host current research
conducted by CEO Ryan Sahadeo and his team of
ophthalmologists at the SUNY College of Optometry
and the John Hopkins Institute.
S Young parents who know nothing about the disorder
and teenagers who have the disorder are the main users
of the application.

4. Mission & Needs
We hope to accomplish the following:
S Provide a communication array between doctors and
parents of premature babies
S Provide parents with peace of mind when finding out
more about their child’s disorder
S Ensure better prenatal care and post-hospital transition

5. Value Proposition
S A 200 Page Google search will not reveal how to take care of
different symptoms
S WebMD has no medical information of this disorder
S The National Institute of Health (NIH) has non recent
information on the disorder (2008 and earlier)
S The Center for Disease Control is up to date with highly
complicated medical research data

6. Incidence Rates
According to the CDC - as of 2013:
S 4 million babies are born a year
S 1 in every 8 (500,000) babies are born
prematurely
S 1 in every 16 (approximately 250,000 preemies)
are both with Retinopathy of Prematurity
S 1 in every 128 (52,000) births are Stages 3 - 5

7. Financial Ask
Breakdown of Expenses Total
Outsourced Development $ 50,000.00
Maintenance/Support $ 49,500.00
Transportation ($100/month/year) $ 12,000.00
Equipment $ 8,000.00
Office Supplies $ 5,000.00
Marketing Materials $ 4,400.00
Indirect @ 10% $ 9,330.00
Total Budget $ 138,230.00

8. Moving Forward
S Accept Shark Tank TV Show appearance
S App Development Completion by July 1st, 2014
S Unspoken Phrases Book Release Mid Summer
S Launch Branding Campaign around Helix
Application & Unspoken Phrases
S Move onto future projects