1. English CEO Seminar Day 2: August 29th, 2011 Topic: Investor Presentations

2. Seminar Curriculum 5 Part English Seminar Part 1: 8/22/11 Part 2: 8/29/11 Part 3: 9/05/11 Part 4: 9/19/11 Part 5: 9/26/11 Class Hours: 7:00-9:00pm Location:Nulikum Square

3. Seminar Focus Elevator Pitch Presenting Effectively to Venture Capitalists Learning Cultural Differences Increased Ability to Freely Talk in English

4. Day 2 Focus Review EP: Yourself, Company, Team Presenting Effectively (in English) Answering Investor Questions Investor Point of View

7. Preparation…

9. Knowledge

10. Skill

12. Vision-비젼

13. Realism-현실성

15. Things I know or understand

16. Validators-검증 (고객, 파트너, 다른 투자자들의 검증)

17. Things I know aren’t true

18. Things I don’t understand

19. Things that make me think

20. Internal inconsistencies-일관성이 업는

22. Business Overview

23. Management Team

24. Market

25. Product

27. Competition

28. Financial Overview

29. Use of Proceeds-투자금

31. Element Bars (Presentation) How does the company work? What were they focused on? Did he present his passion? Was it easy to understand? Did it tell a story?

32. Investor Point of View David Rose Good-Short, short bullet points Better-Just the headline Best-Images only Andrew Abela GOOD CEO BAD CEO

33. Investor Point of View Do You Suffer From Decision Fatigue? (결정하는 일에 지친 투자자) Don Rainy Investment Company Knowledge BijanSabet Right mix of Humor

34. Keep in mind! Paul Graham Fred Wilson There are two types of listeners: Left Brained = Prefers Factual Data (논리적인 투자자) Right Brained = Prefers Narration (감성적인 투자자)

35. Element Bars (Investors)

36. Element Bars (Investors) Investment company knowledge? Focus? Company Logo? Financial questions Business model Selling his Passion More important: Idea or Execution? Appealing to left and right brain? Capital and Valuation? Good CEO, Bad CEO?

37. Foreign Investment Why foreign investment? Explain your market? What advantages do you have? Potential cultural differences?

40. IR Timeline

41. Market trends and issues

42. Finding a foreign VC