The document discusses search engine optimization (SEO) and provides tips for what actions website owners can take to improve SEO. It recommends creating a well-structured site with relevant content organized into a hierarchical category system. The site structure should include a second-level top page and pages for categories, subcategories, and individual items/pages. Following this type of organization and creating many popular, relevant pages can help improve SEO rankings over time at no cost.

1. SEO 101 : What I can do...
@yulii
http://about.me/yulii
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2. Agenda
》 Why do you need to SEO?
》 What should I do?
》 How can I do SEO?
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3. About Search Engine Optimization...
WHY DO YOU NEED TO SEO?
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4. Search Engine Optimization
Click on organic search results, please!
Heavy Traffic
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5. Why SEO?
It’s Free! :-)
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6. “But”
It takes a long time. :-(
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7. Are there any short cut for SEO?
I have no idea... :-(
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8. There is nearer ways.
1st, create a content for user satisfaction.
2nd, create a content of everyone's favorite.
3rd, create a popular content.
Finally... Create a lot of popular contents!
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9. Make the value of your site.
WHAT SHOULD I DO?
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10. What is Goal?
CTR CVR
IMP CTs CVs
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11. Goal
Maximize the value of “good” contents.
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12. Objectives
Generate well-structured site.
Maximize related keywords.
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13. Action Plan
Create the second layer Top Page
Mine Related Keywords
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14. Design the site structure.
HOW CAN I DO SEO?
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15. Points
Create the 2nd layer Top Page.
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16. Master Data
》 Create Hierarchical Data Structure
Books
Literature
Manga
》 Make the “Master” as much as possible!
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17. Ex. ) Amazon Category
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18. URL Pattern
Top /
Top The second layer Top Page
List /books.html
Top > Books
List /books/literature.html
Top > Books > Literature
/books/literature/manga.html
List Top > Books > Literature > Manga
/${id}/ To be Short
Detail Top > Books > Literature > Manga > ${title}
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19. Ex. ) eBay Global Navi
The second layer Top Page
http://www.ebay.com/fashion/womens-clothing
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20. Just do it!
That’s all...
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