The Secret of Personal/Self branding.

1. ART OF SELF BRANDING
Presented by

3. TRUE
OR
FALSE?
Personal Branding
is all about getting a job.

4. FALSE

5. TRUE
OR
FALSE?
Personal Branding
is about image management.

6. FALSE

7. TRUE
OR
FALSE?
I have a Personal Brand.

8. TRUE

9. How to Create -Personal Brand??
What Makes
it Successful
How to
discover
Define a
Personal
Brand
A talk in 3 Acts

13. • JOB INSURANCE
• PORTABILITY
• TARGETS
• “FITTING IN”
WHY BRAND YOURSELF??
Its about You
Its about THEM

14. CREDIBILITY BASED
Empowering Others to be your advocate with a Consistent Message = CREDIBILITY
CONSISTENT MESSAGE = YOUR BRAND

15. WANT TO BRAND
A COMPANY
• MANY RESTRICTIONS
• OBJECTIVE
• INORGANIC
YOURSELF
• LITTLE TO NO RESTRICTIONS
• VERY SUBJECTIVE
• ORGANIC

16. YOUR ROLES
Employee
• One Client-THE
EMPLOYEER
• managing 2 brands -yours
& the company
• restrictions for self-promos
Freelancer
• several clients
• Usually focus on your own
brand
• self-promo = livelihood

17. FOCUS
ON
YOURSELF
OR
THE COMPANY?
THE MILLION $ QUESTION?

18. Both.
like a marriage, your company is like your spouse.
two separate entities merged together with
similar hopes, goals, dreams, personalities.
Together they are stronger, but both can stand separate and can be
recognized separately .

19. Define a
Personal
Brand

20. The
Top 5
Aspects
of a Successful
Brand
Source: Inter brand Marketer Report

21. 5. RELEVANCE
Do you make sense?

22. 4. CREATIVE/DESIGN/BRAND
IDENTITY
Does your look match?

23. 3. MESSAGE/
COMMUNICATION
Do you talk the talk?

24. 2. UNDERSTANDING THE CUSTOMER/ TARGET
Do you know who you’re talking to?

25. 1. CONSISTENCY
Can we expect the same quality in everything
you say /touch/do?

26. THE CLUELESS VS.
THE THOUGHTFUL
TYPES OF COMPANY & PERSONAL ASPECTS OF A SUCCESSFUL
BRAND

27. TYPES OF COMPANY & PERSONAL
The Clueless
• Blissfully unaware
• afraid of change
• same approach
The Thoughtful
• Constant reflection
• evolves with the times
• varied approach
RELEVANCE

28. TYPES OF COMPANY & PERSONAL
The Clueless
• Doesn’t Match
• presentation is an
Afterthought
• thinks its about logos
The Thoughtful
• strives to match
• cares about presentation
• knows it’s more than logos
BRAND IDENTITY

29. TYPES OF COMPANY & PERSONAL
The Clueless
• speech and copy are
separate
• communicates the way
they think the customer
wants
• sounds forced
The Thoughtful
• Speech and Copy are the
same
• communicates like the
customer
• sounds natural
MESSAGE/COMMUNICATION

30. TYPES OF COMPANY & PERSONAL
The Clueless
• targets to everyone
• Every potential is equal
importance
• does whatever the client
tells them to
The Thoughtful
• Has a niche
• targets the best type of
potential client
• Does what NEEDS To be
done
UNDERSTANDING TARGET

31. TYPES OF COMPANY & PERSONAL
The Clueless
• all over the place
The Thoughtful
• consistency is key
CONSISTENCY

32. Define a
Personal
Brand

34. BE
PRINCIPLED

35. SIMPLIFY
Name Relationship Time Known Adjectives
3 ADJECTIVES CHARGE

36. Recycle, Reduce, Recover, Reuse
Be Sustainable

37. •Volunteer for projects at work and outside of work
• Freelance
• Teach a class at a University or at your
company
• Write – column, newsletter
• Participate on a panel or speak at a
conference
GET NOTICED

38. USE SOCIAL MEDIA
WHO IS SOCIAL ANIMAL??
IF YOU

39. SET UP A GOOGLE PROFILE

40. BUILD AN EFFECTIVE LINKEDIN PROFILE

41. BLOG ABOUT YOUR PROFESSION

42. TWEET

43. Who are you?
Who cares?

44. CRITICISM
REJECTION
A**HOLES
PRESSURE
PERSIST THROUGH CRAP

45. Finally…
What’s the most
powerful word in
Personal Branding?

46. The more you work toward
credibility and visibility in your
profession, the quicker you enter
that inner circle – in your
department, in your company, and
ultimately in your industry.”

47. What’s Your Brand Execution Plan