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10
Ten reasons why customers choose SAP Business Suite
powered by SAP HANA to transform their business.
1                                                                  6

Next-Generation Platform                                           Innovation Without Disruption
Transactional, analytical, social, mobile, predictive, and cloud   Clear innovation road map and easy migration without disrupting your
                                                                   business

 2                                                                  7

Smarter Business Innovations                                       Customer Choice
Integrated real-time reporting and analytics                       Deployment based on business priority and business value



 3                                                                  8

Faster Business Processes                                          Open Architecture
Real-time processing of operational data running in memory         New technologies. New thinking. New possibilities.


 4                                                                  9

Simpler Business Interactions                                      Long-Term Commitment
Transactional and analytical information on one platform           Committed to your success



 5                                                                 10

Higher Business Value                                              Proven Customer Success
Derive unprecedented opportunities and competitive advantages      Join leading innovators
Top 10             1
                   Next
                   Generation
                                  2
                                  Smarter
                                              3
                                              Faster
                                                         4
                                                         Simpler
                                                                     5
                                                                     Value
                                                                             6
                                                                             Non-
                                                                             disruptive
                                                                                          7
                                                                                          Choice
                                                                                                   8
                                                                                                   Open
                                                                                                           9
                                                                                                           Commitment
                                                                                                                           10
                                                                                                                           Success




Next-Generation Business Platform.
One platform brings together:

     •	 Business transactions              •	 Social media                   •	 Collaborative business

     •	 Advanced analytics                 •	 Mobile experience              •	 Design connections




      High Speed                Broad              Real Time                   Simple                     Deep
    Fast response times         Big Data               Recent data           No preparation            Complex and
                                                                                                   interactive questions


                                                       SAP HANA
Top 10                         1
                               Next
                               Generation
                                               2
                                               Smarter
                                                             3
                                                             Faster
                                                                         4
                                                                         Simpler
                                                                                      5
                                                                                      Value
                                                                                                  6
                                                                                                  Non-
                                                                                                  disruptive
                                                                                                               7
                                                                                                               Choice
                                                                                                                            8
                                                                                                                            Open
                                                                                                                                       9
                                                                                                                                       Commitment
                                                                                                                                                         10
                                                                                                                                                         Success




Smarter Business Innovations.
First solution to integrate real-time reporting and analytics

                                                                           Analyze




                                                           Ex           Collaborate




                                                                                                an
                                                             ec




                                                                                              Pl
                                                               ut
                                                                 e




                           Unlock new growth opportunities before your competitors do.


Access to consistent real-time data will improve our forecasting abilities as well as provide intelligence on how to redirect the business as needed based on recent
events, customer relationships, product plans, and market variations.



CN Ram, CIO, Essar Group
Top 10                                    1
                                          Next
                                          Generation
                                                               2
                                                               Smarter
                                                                         3
                                                                         Faster
                                                                                  4
                                                                                  Simpler
                                                                                            5
                                                                                            Value
                                                                                                    6
                                                                                                    Non-
                                                                                                    disruptive
                                                                                                                 7
                                                                                                                 Choice
                                                                                                                             8
                                                                                                                             Open
                                                                                                                                        9
                                                                                                                                        Commitment
                                                                                                                                                          10
                                                                                                                                                          Success




Faster Business Processes.
Drive your business at the speed of the market.




                                1350x                                             1000x                                200x
                          Faster reporting                                    Faster analytics               Faster response in
                                                                                                            end-to-end processes

               A system that operates at the speed of thought changes how people work,
                                  how they do business, how they …



The first results are very promising to allow our business not only to get 360-degree real-time business insight but also to significantly accelerate all our customer-
facing operations.



Xiaoyu Liu, Vice President, Global Application Development, Lenovo
Top 10                                1
                                      Next
                                      Generation
                                                          2
                                                          Smarter
                                                                           3
                                                                           Faster
                                                                                          4
                                                                                          Simpler
                                                                                                       5
                                                                                                       Value
                                                                                                               6
                                                                                                               Non-
                                                                                                               disruptive
                                                                                                                            7
                                                                                                                            Choice
                                                                                                                                     8
                                                                                                                                     Open
                                                                                                                                            9
                                                                                                                                            Commitment
                                                                                                                                                         10
                                                                                                                                                         Success




Simpler Business Interactions.
Empower people to decide and act in the business moment




                   Transact                                 Analyze                                 Accelerate                  Transactions
                                                                                                                                and Analysis


       For the first time, transactional and analytical information runs on one platform in memory.



When planned data and actual data are matched, business becomes transparent and decisions can be made. While centralized warehouses also handle the
integration of data from many sources, it is still desirable to have OLTP and OLAP capabilities in one system which could make both components more valuable
to their users.

Hasso Plattner, “A Common Database Approach for OLTP and OLAP Using an In-Memory Column Database”
Top 10                 1
                       Next
                       Generation
                                    2
                                    Smarter
                                                 3
                                                 Faster
                                                          4
                                                          Simpler
                                                                    5
                                                                    Value
                                                                              6
                                                                              Non-
                                                                              disruptive
                                                                                           7
                                                                                           Choice
                                                                                                    8
                                                                                                    Open
                                                                                                            9
                                                                                                            Commitment
                                                                                                                         10
                                                                                                                         Success




Higher Business Value.
Derive unprecedented opportunities and competitive advantages




                  More impactful                                                   Breakthrough
               existing applications                                              new applications
     Optimize existing applications with significant                Enabling new applications never possible before
     improvements in functionality and performance
     •	   Fast financial close                                      •	   Invoice and goods receipt reconciliation
     •	   Real-time material planning                               •	   Complex project handling
     •	   Order and contract management                             •	   Predictive maintenance
     •	   Insight-driven supply chain planning                      •	   Machine-to-machine communication
     •	   Real-time inventory management                            •	   Working capital analytics
Top 10           1
                 Next
                 Generation
                              2
                              Smarter
                                             3
                                             Faster
                                                      4
                                                      Simpler
                                                                5
                                                                Value
                                                                        6
                                                                        Non-
                                                                        disruptive
                                                                                  7
                                                                                   Choice
                                                                                            8
                                                                                            Open
                                                                                                    9
                                                                                                    Commitment
                                                                                                                 10
                                                                                                                 Success




Innovation Without Disruption.

  Nondisruptive
  innovation:
  No need for major
  upgrades
  Substantial new innovation
  with affordable migration
  options – SAP Rapid
  Deployment solutions                  Clear innovation road map and easy migration
  and cloud offerings                   without disrupting your business.
  Significant user                      •	    Existing SAP Business Suite applications run on SAP HANA
                                        •	    New user experience and mobile apps
  experience
                                        •	    New applications
  improvements                          •	    Customization
Top 10         1
               Next
               Generation
                             2
                             Smarter
                                       3
                                       Faster
                                                   4
                                                   Simpler
                                                             5
                                                             Value
                                                                     6
                                                                     Non-
                                                                     disruptive
                                                                                  7
                                                                                  Choice
                                                                                           8
                                                                                           Open
                                                                                                   9
                                                                                                   Commitment
                                                                                                                 10
                                                                                                                 Success




Customer Choice.




    Deploy at your                     Accelerate with rapid                                License
       speed                               deployment                                      as you go
     Deployment based on                        SAP Rapid Deployment                  With simplified pricing,
     business priority and                        solutions accelerate                  you only purchase
        business value                          adoption at a lower cost                  what you need
Top 10           1
                 Next
                 Generation
                              2
                              Smarter
                                         3
                                         Faster
                                                  4
                                                  Simpler
                                                            5
                                                            Value
                                                                    6
                                                                    Non-
                                                                    disruptive
                                                                                 7
                                                                                 Choice
                                                                                          8
                                                                                          Open
                                                                                                  9
                                                                                                  Commitment
                                                                                                               10
                                                                                                               Success




New Technologies. New Thinking.
New Possibilities.




  Open programming                          Support for                                   Large open
      language                            many technologies                               ecosystem
  •	 HTML5                              •	 Run on the hardware of your           •	 Greater number of
  •	 Open Data Protocol (OData)            choice                                   consultants
  •	 SQL programming language           •	 Multidevice support                   •	 Easy transition for partners
Top 10       1
             Next
             Generation
                          2
                          Smarter
                                    3
                                    Faster
                                             4
                                             Simpler
                                                       5
                                                       Value
                                                               6
                                                               Non-
                                                               disruptive
                                                                             7
                                                                             Choice
                                                                                      8
                                                                                      Open
                                                                                              9
                                                                                              Commitment
                                                                                                           10
                                                                                                           Success




Long-Term Commitment.
Committed to Your Success.




     Continued maintenance                                      Enhanced support
     Current SAP Business Suite applications                    SAP Enterprise Support and SAP
     supported until 2020                                       MaxAttention services available for SAP
                                                                Business Suite powered by SAP HANA




         Local and global                                                   Ongoing investment
         Localization and globalization                                     Investment in large ecosystem and
         accelerated for SAP Business Suite                                 ongoing solution innovation
         applications powered by SAP HANA
Top 10            1
                  Next
                  Generation
                               2
                               Smarter
                                         3
                                         Faster
                                                  4
                                                  Simpler
                                                            5
                                                            Value
                                                                    6
                                                                    Non-
                                                                    disruptive
                                                                                 7
                                                                                 Choice
                                                                                          8
                                                                                          Open
                                                                                                   9
                                                                                                   Commitment
                                                                                                                   10
                                                                                                                   Success




Proven Customer Success.
Join leading innovators. Prepare for the future.



       … the key value for the business is speeding up key processes such as material require-
       ments planning (MRP), order entry, and invoice management …
                                                                             Harald Holl, Head of Systems Technology



      … time required for common data analysis tasks were cut to 3 seconds from 30 seconds,
      while costs went down 20% from the previous setup …
                                                                                                  Kurt De Ruwe, CIO




      … we expect clear benefits in trade promotions and supply chain with better simulation
      and faster planning ...
                                                                                                  Enzo Bertolini, CIO
Top 10
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Top 10 Reasons Customers Choose SAP Business Suite powered by SAP HANA

  • 1. Top 10 Ten reasons why customers choose SAP Business Suite powered by SAP HANA to transform their business.
  • 2. 1 6 Next-Generation Platform Innovation Without Disruption Transactional, analytical, social, mobile, predictive, and cloud Clear innovation road map and easy migration without disrupting your business 2 7 Smarter Business Innovations Customer Choice Integrated real-time reporting and analytics Deployment based on business priority and business value 3 8 Faster Business Processes Open Architecture Real-time processing of operational data running in memory New technologies. New thinking. New possibilities. 4 9 Simpler Business Interactions Long-Term Commitment Transactional and analytical information on one platform Committed to your success 5 10 Higher Business Value Proven Customer Success Derive unprecedented opportunities and competitive advantages Join leading innovators
  • 3. Top 10 1 Next Generation 2 Smarter 3 Faster 4 Simpler 5 Value 6 Non- disruptive 7 Choice 8 Open 9 Commitment 10 Success Next-Generation Business Platform. One platform brings together: • Business transactions • Social media • Collaborative business • Advanced analytics • Mobile experience • Design connections High Speed Broad Real Time Simple Deep Fast response times Big Data Recent data No preparation Complex and interactive questions SAP HANA
  • 4. Top 10 1 Next Generation 2 Smarter 3 Faster 4 Simpler 5 Value 6 Non- disruptive 7 Choice 8 Open 9 Commitment 10 Success Smarter Business Innovations. First solution to integrate real-time reporting and analytics Analyze Ex Collaborate an ec Pl ut e Unlock new growth opportunities before your competitors do. Access to consistent real-time data will improve our forecasting abilities as well as provide intelligence on how to redirect the business as needed based on recent events, customer relationships, product plans, and market variations. CN Ram, CIO, Essar Group
  • 5. Top 10 1 Next Generation 2 Smarter 3 Faster 4 Simpler 5 Value 6 Non- disruptive 7 Choice 8 Open 9 Commitment 10 Success Faster Business Processes. Drive your business at the speed of the market. 1350x 1000x 200x Faster reporting Faster analytics Faster response in end-to-end processes A system that operates at the speed of thought changes how people work, how they do business, how they … The first results are very promising to allow our business not only to get 360-degree real-time business insight but also to significantly accelerate all our customer- facing operations. Xiaoyu Liu, Vice President, Global Application Development, Lenovo
  • 6. Top 10 1 Next Generation 2 Smarter 3 Faster 4 Simpler 5 Value 6 Non- disruptive 7 Choice 8 Open 9 Commitment 10 Success Simpler Business Interactions. Empower people to decide and act in the business moment Transact Analyze Accelerate Transactions and Analysis For the first time, transactional and analytical information runs on one platform in memory. When planned data and actual data are matched, business becomes transparent and decisions can be made. While centralized warehouses also handle the integration of data from many sources, it is still desirable to have OLTP and OLAP capabilities in one system which could make both components more valuable to their users. Hasso Plattner, “A Common Database Approach for OLTP and OLAP Using an In-Memory Column Database”
  • 7. Top 10 1 Next Generation 2 Smarter 3 Faster 4 Simpler 5 Value 6 Non- disruptive 7 Choice 8 Open 9 Commitment 10 Success Higher Business Value. Derive unprecedented opportunities and competitive advantages More impactful Breakthrough existing applications new applications Optimize existing applications with significant Enabling new applications never possible before improvements in functionality and performance • Fast financial close • Invoice and goods receipt reconciliation • Real-time material planning • Complex project handling • Order and contract management • Predictive maintenance • Insight-driven supply chain planning • Machine-to-machine communication • Real-time inventory management • Working capital analytics
  • 8. Top 10 1 Next Generation 2 Smarter 3 Faster 4 Simpler 5 Value 6 Non- disruptive 7 Choice 8 Open 9 Commitment 10 Success Innovation Without Disruption. Nondisruptive innovation: No need for major upgrades Substantial new innovation with affordable migration options – SAP Rapid Deployment solutions Clear innovation road map and easy migration and cloud offerings without disrupting your business. Significant user • Existing SAP Business Suite applications run on SAP HANA • New user experience and mobile apps experience • New applications improvements • Customization
  • 9. Top 10 1 Next Generation 2 Smarter 3 Faster 4 Simpler 5 Value 6 Non- disruptive 7 Choice 8 Open 9 Commitment 10 Success Customer Choice. Deploy at your Accelerate with rapid License speed deployment as you go Deployment based on SAP Rapid Deployment With simplified pricing, business priority and solutions accelerate you only purchase business value adoption at a lower cost what you need
  • 10. Top 10 1 Next Generation 2 Smarter 3 Faster 4 Simpler 5 Value 6 Non- disruptive 7 Choice 8 Open 9 Commitment 10 Success New Technologies. New Thinking. New Possibilities. Open programming Support for Large open language many technologies ecosystem • HTML5 • Run on the hardware of your • Greater number of • Open Data Protocol (OData) choice consultants • SQL programming language • Multidevice support • Easy transition for partners
  • 11. Top 10 1 Next Generation 2 Smarter 3 Faster 4 Simpler 5 Value 6 Non- disruptive 7 Choice 8 Open 9 Commitment 10 Success Long-Term Commitment. Committed to Your Success. Continued maintenance Enhanced support Current SAP Business Suite applications SAP Enterprise Support and SAP supported until 2020 MaxAttention services available for SAP Business Suite powered by SAP HANA Local and global Ongoing investment Localization and globalization Investment in large ecosystem and accelerated for SAP Business Suite ongoing solution innovation applications powered by SAP HANA
  • 12. Top 10 1 Next Generation 2 Smarter 3 Faster 4 Simpler 5 Value 6 Non- disruptive 7 Choice 8 Open 9 Commitment 10 Success Proven Customer Success. Join leading innovators. Prepare for the future. … the key value for the business is speeding up key processes such as material require- ments planning (MRP), order entry, and invoice management … Harald Holl, Head of Systems Technology … time required for common data analysis tasks were cut to 3 seconds from 30 seconds, while costs went down 20% from the previous setup … Kurt De Ruwe, CIO … we expect clear benefits in trade promotions and supply chain with better simulation and faster planning ... Enzo Bertolini, CIO
  • 13. Top 10 © 2013 SAP AG. All rights reserved No part of this publication may be reproduced or transmitted in any form or for any purpose Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports, Crystal without the express permission of SAP AG. The information contained herein may be changed Decisions, Web Intelligence, Xcelsius, and other Business Objects products and services without prior notice. mentioned herein as well as their respective logos are trademarks or registered trademarks of Business Objects Software Ltd. Business Objects is an SAP company. Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors. Sybase and Adaptive Server, iAnywhere, Sybase 365, SQL Anywhere, and other Sybase products and services mentioned herein as well as their respective logos are trademarks or Microsoft, Windows, Excel, Outlook, and PowerPoint are registered trademarks of Microsoft registered trademarks of Sybase, Inc. Sybase is an SAP company. Corporation. All other product and service names mentioned are the trademarks of their respective IBM, DB2, DB2 Universal Database, System i, System i5, System p, System p5, System x, companies. Data contained in this document serves informational purposes only. National System z, System z10, System z9, z10, z9, iSeries, pSeries, xSeries, zSeries, eServer, z/VM, product specifications may vary. z/OS, i5/OS, S/390, OS/390, OS/400, AS/400, S/390 Parallel Enterprise Server, PowerVM, Power Architecture, POWER6+, POWER6, POWER5+, POWER5, POWER, OpenPower, PowerPC, The information in this document is proprietary to SAP. No part of this document may be BatchPipes, BladeCenter, System Storage, GPFS, HACMP, RETAIN, DB2 Connect, RACF, reproduced, copied, or transmitted in any form or for any purpose without the express prior Redbooks, OS/2, Parallel Sysplex, MVS/ESA, AIX, Intelligent Miner, WebSphere, Netfinity, Tivoli written permission of SAP AG. and Informix are trademarks or registered trademarks of IBM Corporation. This document is a preliminary version and not subject to your license agreement or any Linux is the registered trademark of Linus Torvalds in the U.S. and other countries. other agreement with SAP. This document contains only intended strategies, developments, and functionalities of the SAP® product and is not intended to be binding upon SAP to any Adobe, the Adobe logo, Acrobat, PostScript, and Reader are either trademarks or registered particular course of business, product strategy, and/or development. Please note that this trademarks of Adobe Systems Incorporated in the United States and/or other countries. document is subject to change and may be changed by SAP at any time without notice. Oracle is a registered trademark of Oracle Corporation. SAP assumes no responsibility for errors or omissions in this document. SAP does not warrant the accuracy or completeness of the information, text, graphics, links, or other items contained UNIX, X/Open, OSF/1, and Motif are registered trademarks of the Open Group. within this material. This document is provided without a warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a Citrix, ICA, Program Neighborhood, MetaFrame, WinFrame, VideoFrame, and MultiWin are particular purpose, or non-infringement. trademarks or registered trademarks of Citrix Systems, Inc. SAP shall have no liability for damages of any kind including without limitation direct, special, HTML, XML, XHTML and W3C are trademarks or registered trademarks of W3C®, World Wide indirect, or consequential damages that may result from the use of these materials. This Web Consortium, Massachusetts Institute of Technology. limitation shall not apply in cases of intent or gross negligence. Java is a registered trademark of Sun Microsystems, Inc. The statutory liability for personal injury and defective products is not affected. SAP has no control over the information that you may access through the use of hot links contained in JavaScript is a registered trademark of Sun Microsystems, Inc., used under license for these materials and does not endorse your use of third-party Web pages nor provide any technology invented and implemented by Netscape. warranty whatsoever relating to third-party Web pages. SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjects Explorer, StreamWork, and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries.