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Business-Built and IT-Optimized BI: Why Choose, 
When You Can Have the Best of Both? 
It was a question about agile business intelligence (BI) that Forrester Consulting put to the test in a commissioned study con-ducted 
on behalf of SAP. The study asked 368 business and IT decision makers across industries and around the world to better 
understand the agility of their BI applications and environment. 
IT-optimized enterprise BI applications are robust and scalable – but must also be agile. 
Enterprise BI applications deliver strong data reliability and governance, business alignment, and scalability. However, they don’t always 
have the flexibility required for today’s markets. 
Getting the information you 
need is often difficult. 
50% 
find that getting answers 
to business questions 
is also not easy. 
Business-built BI applications are agile – but must also be robust and scalable. 
These “homegrown” applications are often more agile and responsive than enterprise BI applications. However, they often lack some 
key advantages of enterprise BI applications. 
80% 
are having to process and 
45% 
can’t get all of the data 
they need from enter-prise 
analyze more than 10 terabytes 
of data for BI requests. 
52% 
report that it’s not easy 
to find information. 
BI applications. 
And BI requests 
often take too long. 
Only 18% 
of BI support requests 
are handled in minutes. 
47% 
are completed in hours. 
31% 
Forrester recommends merging business-built and IT-optimized applications to deliver 
agile, scalable, and self-service BI. 
This recommendation was confirmed in the survey’s comparison of mature and immature BI organizations. 
Getting answers from 
BI applications: 
62% of respondents 
in mature BI organizations find it 
easy to get their questions 
answered, compared to just 
18% in immature 
BI organizations. 
Creating business 
user-generated BI content: 
41% of respondents 
in mature BI organizations 
author their own BI content, 
compared to 
24% in immature 
BI organizations. 
Leveraging user-generated 
BI content: 
54% of mature BI 
organizations monitor and often 
optimize user-generated content 
for mission-critical applications, 
compared to only 
20% of immature 
BI organizations. 
Monitoring both enterprise and 
business user-generated BI: 
86% of respondents 
in mature BI organizations report 
usage monitoring across the 
entire BI landscape, compared to 
51% in immature 
BI organizations. 
Accessing BI applications 
anytime, anywhere: Mature BI organizations Immature BI organizations 
51% 
41% 
37% 
29% 
16% 
17% 
By tablet 
By mobile device 
From the cloud 
Unfortunately, the vast majority of companies 
still have a long way to go to achieve BI maturity. 
Only 17% of survey respondents report high levels 
of maturity, success, and satisfaction from enterprise BI. 
SAP can help those companies – and yours – get there. 
We can help you incorporate the best of both worlds with intuitive, self-service BI tools that give 
your business teams the real-time information they need right now. It’s all fully supported by a 
best-in-class BI platform that’s robust, scalable, and fast – so your IT professionals can optimize 
business-built BI while reducing long-term ownership costs. 
To learn more and download the complete Forrester study, visit www.sap.com/insight-and-me. 
Source 
“Business-Driven Agile Enterprise Business Intelligence (BI): Transforming 
BI to Get the Best of Both Worlds,” A commissioned study conducted by 
Studio SAP | 31333enUS (14/06) © 2014 SAP AG or an SAP affiliate company. All rights reserved. Forrester Consulting on Behalf of SAP, May 2014. 
wait days or weeks. 
Homegrown, desktop-bound 
applications can’t handle 
the data volumes. 
And reliance on these applications creates 
information silos across the company. 
76% 
are still using spreadsheets 
and other homegrown BI 
applications, which likely 
is why survey respondents 
also report that 
45% 
of business data resides 
outside of enterprise BI 
environments.

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Business-Built and IT-Optimized BI: Why Choose, When You Can Have the Best of Both? Infographic

  • 1. Business-Built and IT-Optimized BI: Why Choose, When You Can Have the Best of Both? It was a question about agile business intelligence (BI) that Forrester Consulting put to the test in a commissioned study con-ducted on behalf of SAP. The study asked 368 business and IT decision makers across industries and around the world to better understand the agility of their BI applications and environment. IT-optimized enterprise BI applications are robust and scalable – but must also be agile. Enterprise BI applications deliver strong data reliability and governance, business alignment, and scalability. However, they don’t always have the flexibility required for today’s markets. Getting the information you need is often difficult. 50% find that getting answers to business questions is also not easy. Business-built BI applications are agile – but must also be robust and scalable. These “homegrown” applications are often more agile and responsive than enterprise BI applications. However, they often lack some key advantages of enterprise BI applications. 80% are having to process and 45% can’t get all of the data they need from enter-prise analyze more than 10 terabytes of data for BI requests. 52% report that it’s not easy to find information. BI applications. And BI requests often take too long. Only 18% of BI support requests are handled in minutes. 47% are completed in hours. 31% Forrester recommends merging business-built and IT-optimized applications to deliver agile, scalable, and self-service BI. This recommendation was confirmed in the survey’s comparison of mature and immature BI organizations. Getting answers from BI applications: 62% of respondents in mature BI organizations find it easy to get their questions answered, compared to just 18% in immature BI organizations. Creating business user-generated BI content: 41% of respondents in mature BI organizations author their own BI content, compared to 24% in immature BI organizations. Leveraging user-generated BI content: 54% of mature BI organizations monitor and often optimize user-generated content for mission-critical applications, compared to only 20% of immature BI organizations. Monitoring both enterprise and business user-generated BI: 86% of respondents in mature BI organizations report usage monitoring across the entire BI landscape, compared to 51% in immature BI organizations. Accessing BI applications anytime, anywhere: Mature BI organizations Immature BI organizations 51% 41% 37% 29% 16% 17% By tablet By mobile device From the cloud Unfortunately, the vast majority of companies still have a long way to go to achieve BI maturity. Only 17% of survey respondents report high levels of maturity, success, and satisfaction from enterprise BI. SAP can help those companies – and yours – get there. We can help you incorporate the best of both worlds with intuitive, self-service BI tools that give your business teams the real-time information they need right now. It’s all fully supported by a best-in-class BI platform that’s robust, scalable, and fast – so your IT professionals can optimize business-built BI while reducing long-term ownership costs. To learn more and download the complete Forrester study, visit www.sap.com/insight-and-me. Source “Business-Driven Agile Enterprise Business Intelligence (BI): Transforming BI to Get the Best of Both Worlds,” A commissioned study conducted by Studio SAP | 31333enUS (14/06) © 2014 SAP AG or an SAP affiliate company. All rights reserved. Forrester Consulting on Behalf of SAP, May 2014. wait days or weeks. Homegrown, desktop-bound applications can’t handle the data volumes. And reliance on these applications creates information silos across the company. 76% are still using spreadsheets and other homegrown BI applications, which likely is why survey respondents also report that 45% of business data resides outside of enterprise BI environments.