Online businesses in Kolkata need the services of a professional web and SEO consulting firm to survive in the highly competitive market. This article educates readers about how beneficial these services are.

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Gone are the days when online businesses in Kolkata and neighboring
areas succeeded by designing websites using some colors and
graphics, some average content, stuffing web copy with keywords and
building unnatural links. Businesses that cling to these practices even
after Google’s Panda, Penguin and Hummingbird updates had to bear
the brunt of the attack. These companies were seen rapidly
disappearing from the search engine results pages (SERPs). This is
where the importance of an experienced web and SEO consulting firm
like SBRSBRSBRSBR TechnologiesTechnologiesTechnologiesTechnologies KolkataKolkataKolkataKolkata comes into the picture. Why do
you need such services? Keep reading this article to get the answers.

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When it comes to content, it should be unique, fresh, useful, and solve
your customer’s problems. Be it website copy, blog posts, infographics
or e-books, they should be valuable to your targeted audience. The
content should tell your brand’s story and how it will make your
customers lives simpler. If you create fluff content and stuff it with
keywords, you will only end up building a negative brand image. So,
what is the kind of content that your business needs? Let’s find it out.
Informative Articles and Engaging Blog Posts: A professional
business consulting firm experienced in digital marketing and search
engine optimization will create articles and posts that are useful and
worth sharing. Blog posts can be about information related to
products/services, industry focused news, and company events.
Articles, on the other hand, will be more informative in nature and
meant to educate customers. The information is crafted in a manner
to make potential customers interested in your offerings and they will
start thinking positively about your brand.

3. SocialSocialSocialSocial Sharing:Sharing:Sharing:Sharing: All contents that are published on your blog are
also shared on major social networking sites to ensure that your
brand is known.
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SEO is not just about links, rankings, traffic, and SERPs. It’s beyond
that. It’s about understanding your business, products, and your
customers. You have a web based business in Kolkata and to survive,
you need an influx of customers who would love to buy your products.
They would come back to your brand over and over again and also
refer your products to their friends, family members and
acquaintances. That’s how a professional digital marketing company’s
approach to SEO should be.
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Designing and optimizing your web pages is not simply about adding
a few graphics, keywords and links. You should ensure that your
website and URL have a proper structure making navigation and
browsing super easy. Knowledgeable web and SEO experts will
provide you with an impeccable URL structure, user-friendly
navigation, and URL mapping to ascertain which of the web pages
should be optimized for what keywords.

4. MetaMetaMetaMeta TagTagTagTag OptimizationOptimizationOptimizationOptimization andandandand BuildingBuildingBuildingBuilding OrganicOrganicOrganicOrganic LinksLinksLinksLinks
To ensure that your site performs better in terms of major search
engine rankings, optimization of Meta tags, page descriptions, titles,
and ALT texts (for images) is imperative. Appropriate coding will also
enable Google and other search engines to index your web pages
quickly and rank them for the specific keywords.
We all know that content is king. And, quality content is bound to
attract organic links. Authority websites on web designing and
development, search engine optimization and digital marketing will
link back to your site if you have quality content. With more quality
links, you will get quality traffic. This will eventually result in lead
generation or sales.
What is your take on this subject? Please share with us.
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