2. tHe
MArKetPLAce
Web 2.0 technologies and mobile phones have completely changed how
we interact with each other and the world around us on a daily basis.
We send birthday greetings via Facebook, New Year wishes by Blackberry
broadcast and communicate daily with the world through Twitter. We
have gone DIGITAL!
Naturally, our behavior as consumers has changed. Our demands from
service and product providers have changed. Our main methods of
receiving and processing information have changed.
Consumers now control the conversation and now are inclined to interact
2 with brands and gain knowledge about products and services digitally.
To be better able to communicate, brands must realize that their
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Innoventive Media 2011
consumer’s digital interactions have expanded beyond just an online or
mobile medium and begin to see digital engagement as an everywhere
medium. To better communicate with consumers, brands need a fresh
approach!
This fresh approach requires that brands better understand their
consumers. What are my consumers’ daily routines? At what point during
their daily routine is my brand best suited to interact with them? What
can I do to ensure that the interaction my brand has with my consumers
is an engaging, memorable and satisfying one?
Enter Innoventive Media. We’ve built an agency to help brands answer
these questions. We use our expertise to empower your brand and build
a long-term physical relationship in a digital age.
ThE NUMBErs ON DIGITAL INTEGrATION ArE sTAGGErING:
Int’l Telecoms Union reports “4 out of 5 teens carry a Facebook has over 500 Over 40% of the citizens
that by 2012 there will wireless device, and the million users worldwide, in Barbados, Trinidad and
be in excess of 5 billion majority (57%) view their cell 200 million of which Jamaica are on Facebook.
Cellphones subscriptions phone as the key to their access their Facebook
globally social life” – Int’l Assoc. accounts using their mobile
for the Wireless Telecoms phones. People that use
Industry Facebook on their mobile
devices are twice as active
on Facebook than non-
mobile users.
3. WHo We Are
Innoventive Media is a full service Brand
Development and Management agency.
We combine our 360-degree approach on
brand development, cutting-edge technologies
and advanced knowledge of viral and guerilla
marketing techniques to enable our clients to
communicate effectively with their consumers, 3
expand brand reach, gain competitive
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advantages and ultimately win!
Our method is simple: We find your
customers where they interact with your brand.
We go to where they work, play, eat, shop,
socialize, read or party, both on and offline. We
study how they interact with your brand’s social
networks, we talk to them and find out what
they love or don’t love about it. We brainstorm
and create a plan best suited for your needs
and ultimately what your customer wants. We
implement the plan and make your brand better
by giving your consumers a more memorable
physical and digital experience.
4. our cAPABILItIes
We are a group of Creatives, Techies and
Marketers that know how to think integrated!
We Develop:
We Create: dynamic cross-platform technology products that embed
compelling visual campaigns that spark the our clients’ brands into the everyday lives of their consumers.
interest of the consumer in both rational and The range of our technological capabilities include Website
emotional ways; fast-tracking our client to their and Mobile Website Development, Customized social
ultimate goal – sales! Media and Mobile Application Development, Interactive
Campaigns, Gaming and Infomercials, Custom Mobile Chat
Programs and much more.
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Innoventive Media 2011
We Execute: We Succeed:
strategies in the fast-paced fields of social me- in blurring the line between traditional and
dia marketing, digital marketing and mobile new-age promotional activities and employing
marketing that enable our clients to find and dynamic strategies such as Viral Video
intimately interact with consumers where they Campaigns, street-team marketing, Brand
spend most of their time – on their computers Ambassadorships, TV/radio Ad placement,
and phones. Branded Events, Product Endorsements,
Influencer Marketing, Co-Brand opportunities
and much more.
5. our WorK our cLIents
Our experience is dynamic and wide-ranging. We’ve hosted Mariah Carey
in Barbados and planned her 40th Birthday party; we’ve created a large-
scale modeling competition and an accompanying internet TV show; we’ve
released music projects virally; we’ve built full enterprise websites, Facebook
& PArtners
applications, mobile phone, video games…
We’ve done a lot of things; much too many to go into detail about them all.
So instead we will tell you about our newest and perhaps most advanced
project – Scan is The Future.
5
SCAN is The Future is a unique promotional product that offers our clients
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the opportunity to deliver brand content to their consumers in a faster yet
more intimate manner than previously possible with traditional marketing
methods.
Modern-day smartphones and tablets come equipped with the ability to
unlock and/or receive digitized content by using their cameras to “scan”
barcodes known as QR (Quick Response) codes.
“ I never been as confident as I
am this year about what we’ll see
explode onto the scene in 2011.
these little black and white 2
dimensional bar codes are going
”
to start showing up everywhere.
– thethinkingstick.com
6. Once the QR code has been scanned, the consumer’s phone is able to instantly receive
large amounts of multimedia brand content such as videos, images, ringtones, wallpapers,
applications, games, mobile sites, direct links to social media networks, etc.
The QR Codes can be replicated on almost any medium including on T-shirts, stickers,
TV/PC screens, posters, caps, cups, billboards, flyers, and our very own Scan is The Future
memorabilia cards. The promo items can be designed to suit the interests and style of
your target demographic.
We are able to use our creativity, event-planning expertise and digital and street-team
6 marketing to create promotional campaigns that result in memorable interaction between
our client’s brands and their customers.
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Innoventive Media 2011
With Innoventive’s SCAN is The Future product we have the ability to extend
the shelf-life and efficiency of our client’s marketing campaigns and convert short-term
blitz into long-term customer relationships.
What’s more, through the analytics built into the scanning process, our clients are
able to monitor the success of the campaign while receiving vital information such as
demographics of existing and potential customers.
“ Qr codes are the crown jewel “ We can no longer call digital media
new now. With an increasing amount
”
of media consumption and media
of our marketing campaign spend migrating online, some are
- calvin Klein strategist Leslie Mane suggesting we don’t need a separate
on their 2010 campaign discipline of digital marketing, we
don’t need separate digital strategies,
but integration is the name of the
game.
”
- smartInsight.com
7. WHAt We cAn Do For You
Our agency is capable of creating a strategy, developing technology and managing a promotional campaign
that will help you realize your brand’s vision – no matter how small or large it may be.
ThIS IS OuR AN ExAMPLE OF OuR BASIC PACkAGE:
•Creation of custom QR code
•Creation of campaign visuals
•Creation of custom mobile website, with:
oCustom designed landing Page
oLinks to client’s social media networks (Facebook, Twitter, etc.)
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•Maintenance for 3 months
•Package with 10k SCAN cards + 10 Men’s T-Shirts + 15 Baby Tees
hOWEVER WE CAN DO SO MuCh MORE:
- Visual Design - Multi-Lingual Automation
- Market Research - Search Engine Optimization
- Street-team Promo Campaigns - E-Store Management Platforms
- Web Applications - Customized Content Management
- Event Production and Management Systems
- Customize chat Modules - Media Streaming
- Mobile and Online Video Games - Digital Security Applications
- Mobile Applications - Mobile TV Applications
- Database Development
*** Additional cost include set up, VAT + shipping if applicable
8. hOW TO uSE:
Download the SCANLIFE app (www.scanlife.com) on
your Blackberry, iPhone or Android device & SCAN
the code for digital content
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Innoventive Media 2011
9. For a consultation please contact:
Barbados - Jonathan Reid / 246-253-9603 / jonathan@scanisthefuture.com
Jamaica – Floyd O’Brian Green / 876-297-3318 / floyd@scanisthefuture.com
U.S.A. – Paul Parris /302.438.3865 / paul@scanisthefuture.com
Press & General Inquires – weknow@scanisthefuture.com
