This presentation was shared with participants in the June 6, 2015 Hack My Ride 2.0 kickoff hackathon at the Tech Museum of Innovation in San Jose. It includes information about civic hacking projects, beacons VTA is testing, VTA open data, and how to participate in the Hack My Ride 2.0 app challenge.

1. What will you create?
#HackMyRide

5. Karma/Rewards app

6. Mobility Map

7. Prospect Silicon Valley

8. Transit & Mobility
Vehicle Technology
Intelligent Traffic Systems
VTA Hack My Ride 2.0 June 6, 2015

9. SIMPLE PARK
 Find parking spots around you
 Navigate to the spot
 App facilitates the spot handover
between Giver and Taker
Download the app at www.SimpleParkApp.com
VTA Hack My Ride 2.0 June 6, 2015

10. Signal
www.ThisIsSignal.com
We’re building a better traffic sign. It’s
smarter, digital & sits on your dashboard
VTA Hack My Ride 2.0 June 6, 2015

11. VTA Data

12. What are beacons?

13. What are Cloud Beacons?

14. Beacon Use Cases

15. Brick-and-
mortar
Redefined
● Send coupons, offers
● Build customer loyalty
● Personalized customer
experience
● In-app transactions
● Optimize in-store
navigation

16. Howler
● Notifications to users
near a promotion they
would be interested in
● 200 shops and
restaurants
● Utilizes 700 beacons
throughout the Boston
metropolitan area

17. Rockbot
Personal playlists in venues like bars,
restaurants and stores
● Request songs from their
phone at any business
that has a Rockbot
Bluetooth beacon
● Around 400 beacons in SF
● Boost in check-ins,
average 27 mins of app
usage.

18. Augmented
Reality Within
Your Reach
● Navigate visitors through
art exhibits
● Offer games, fun and
rewarding learning
experiences
● Gather and analyze visitor
data

19. BlindSquare
● Public beacons in high-
traffic metropolitan areas
● Audio guide activated so
a blind person can figure
out where to go (helpful
in unfamiliar areas)
● Find luggage, hotel room

20. How to Access VTA Beacons
• API key
– alYdUyIyKartZkGPsGapTAuWKZyIUUqa
• Documentation: docs.kontakt.io
– Android SDK
– iOS SDK
• Test deployment @ Great Mall Transit Center
• Questions?
– social@vta.org

21. Special Challenges
Accessibility:
• ADA customers may have problems finding their way through the VTA transit
centers, transferring between vehicles, finding Elevators or getting to their final
location.
• Wheelchair customers want to know where the elevators might be and easy access
to sidewalks.
• A blind person would like voice commands and step by step instructions with 1 or 2
foot accuracy.
EXAMPLE:
- VTA Great Mall Transit Center
- Light rail station
- Multi stall bus transit center
- Directions to and from the
- Mall entrance
VTA Great Mall Transit Center

22. VTA Tasks: Install specially
configured public beacons at
transit center or in high-traffic
metropolitan areas, (Down
town San Jose)
A Solution could include
help with temporary location
finding – for example if a blind person needs to find
their luggage on the train, or getting to the doctor’s office without
assistance. By using a set of personally configured beacons, a blind person simply
places their personal beacon in their luggage, package (or temporary location) and
the mobile app will then help detect and find that beacon.
Way finding to Local Business: Allow the blind person to create their own path to a
retail outlet. The mobile app remembers the trip name and the turn by turn path. For
example “Station GISH to Doctor” was the trip name the user gave the trip. The
mobile app remembers first the beginning beacon, each turn and path,
when they get to the office tell the application to save trip.

23. Mobile as a Service or MaaS – Express Lanes
• Tolls for solo drivers are collected electronically using FasTrak.
Tolls on SR 237 (first phase/segment) have ranged from $0.30 to
$4.75, with an average toll of $1.60.
• When a car equipped with a FasTrak transponder passes under
an express lane antenna, the
antenna will read the
transponder, and the
correct toll will automatically
be deducted from the driver’s
prepaid FasTrak account.
• Drivers would like to know
the current toll value and if
Express lane is still open or
switched over to an HOV
only lane. (Hands free)

24. Register for Hack My Ride 2.0

28. What will you create?
#HackMyRide