An event we ran for London Strategic and Service Designers, to share perspectives on the recruitment market and eat croissants

1. @SDR_LDN
#SDRBFAST

2. Welcome - to the launch of a new kind of recruitment
company

3. This Morning’s Agenda:
 How do Strategic Designers look for work?
 Why Strategic Design Resourcing?
 Who are we?
 The Four Futures of Service Design
 Questions from the floor
 Close – 9.30 prompt.

4.  Founding Director of 4MAT in 2000
 4MAT are the leading creative and digital marketing agency to
the recruitment industry
 Keen interest in user experience, candidate experience and
conversion rate optimisation
 Known Joel Bailey since the late 1990s

5. How Do Strategic
Designers Look For Work?

6. How Do You Rate The
Support You’ve Had From
Recruitment
Consultancies?

7. How likely are you to use a
recruitment consultancy?

8. Why don’t Strategic Designers Use Recruitment Companies?
 55% of our survey regarded their interaction with recruitment
consultancies as poor.
 Only 3% said their experience was excellent.
 45% said they preferred not to use them at all.

9. “They don’t understand what I do”

10. “I don’t trust them at all”

11. “Recruiters don’t have much domain
knowledge”

12. “In general recruiters in this industry are
failing to deliver the right service”

13. “We connect the world’s best strategic and
service designers with leading creative
agencies, consulting firms and employers”

14. A deep understanding of service design, combined with a consultative,
digitally-enabled approach gives you relationships and reach
Joel Bailey
A senior service designer
with 15 years experience
working in agencies,
FTSEs and consultancies
Madelaine Cooper
An experienced and well-
networked design recruiter, with
a considered view of the market
for service design talent
James Saunders
A leader in digital recruitment
and recruitment marketing,
with a passion for lean
business

15. People-
Centric
Disruptive
Obsessive
About
Improvement
Achievement

16. It starts with honesty and integrity.
Dealing with us won’t feel like dealing with a
traditional recruitment business.
People-
Centric
Disruptive

17. We are determined to provide a world class
candidate experience.
We exist to help our candidates – strategic
designers – to achieve their career goals.
Obsessive
About
Improvement
Achievement

18. @SDR_LDN
#SDRBFAST
Madelaine.Cooper@strategicdesignresourcing.com

19.  15 years in Service Design
 5 years Director of Experience and Service Design at Capita,
FTSE 100 service provider – BBC, O2, British Army
 Freelance Service Design Consultant and Advisor
 Passionate about Strategic Design – DBA Corporate Board,
Design Authority, Conferences, Blog posts
joel.bailey@strategicdesignresourcing.com @joelbaileyuk

20. Four Futures of Service Design

21. Strategy Change
Brand & Marketing
Operations Tech
Service
Design
1. Integration

22. Less integrated More integrated

23. 2. Agility
Discover Define Design Deliver
Discover
Define
Design
Deliver
Discover
Define
Design
Deliver
Discover
Define
Design
Deliver
Discover
Define
Design
Deliver
Ship!
Ship! Ship! Ship! Ship!

24. Less integrated More integrated
More agile
Less agile
3. Incubators
• Type: New market entrants
• Motivator: Steal share
• Outcome: Rapid innovation
• Work: Internal lab, lean
startup, hit-and-miss
1. Desperados
• Type: Commodified services
• Motivator: Reduce cost and protect
• Outcome: Digitisation and improvement
• Work: Co-located, exposed, fast, sketchy
4. Evolvers
• Type: Market leaders
• Motivator: Grow and protect
• Outcome: Deep and wide change
• Work: Internal team, participative,
long and slow
2. Explorers
• Type: Product-to-service
• Motivator: Diversification
• Outcome: Servitise
• Work: External agency,
corporate chess, gradual

25. Less integrated More integrated
More agile
Less agile
3. Incubators
• Type: New market entrants
• Motivator: Steal share
• Outcome: Rapid innovation
• Work: Internal lab, lean
startup, hit-and-miss
1. Desperados
• Type: Commodified services
• Motivator: Reduce cost and protect
• Outcome: Digitization and improvement
• Work: Co-located, exposed, fast, sketchy
4. Evolvers
• Type: Market leaders
• Motivator: Grow and protect
• Outcome: Deep and wide change
• Work: Internal team, participative,
long and slow
2. Explorers
• Type: Product-to-service
• Motivator: Diversification
• Outcome: Servitise
• Work: External agency,
corporate chess, gradual
Copyright Strategic Design Resourcing ©

26. joel.bailey@strategicdesignresourcing.com
@SDR_LDN
#SDRBFAST
madelaine.cooper@strategicdesignresourcing.com