1. Creating, Launching & Selling
Information Products
The Rising Tide Lifts All Boats
~ We’re raising the tide
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
2. Sneak Peak
Developing Information Products:
Create, Launch, Sell & Revise!
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
3. Why Create Info Products?
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
4. A Cash Machine
for Your Business
Recurring income
Build credibility
Charge more
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
5. Establish Expertise
Products lend
credibility to your
business’ brand
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
6. Diversify
Multiple delivery
options means
more income streams
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
7. What Can Products
Do For Your Business?
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
8. Leverage
Showcase experience
Create once
Sell many times
Revise & update
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
9. Partnerships
Fill knowledge gaps
Leverage their lists
Generate more energy
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
10. Targeted Solutions
Meet specific needs
Provide unique solutions
No regional limits
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
11. By the Numbers
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
12. $99 = 2 CDs & 1 workbook
10 products a month Month 1 = $500
Payments of
$50/month for Month 2 = $1,000
2 months Month 3 = $1,000
Month 4 = $1,000
Month 5 = $1,000
Month 6 = $1,000
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
13. $299 = 3-5 CDs & 1 binder
10 products a month
Payments of Month 1 = $990
$99/month for
3 months Month 2 = $1,980
Month 3 = $2,970
Month 4 = $2,970
Month 5 = $2,970
Month 6 = $2,970
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
14. $499 = 5 CDs, 1 binder, & workbook
10 products
a month Month 1 = $990
Payments of Month 2 = $1,980
$99/month for Month 3 = $2,970
5 months
Month 4 = $3,960
Month 5 = $4,950
Month 6 = $4,950
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
15. $999+ = 10 CDs, 2 binders, & workbook
10 products a month
Payments of $199/month Month 1 = $1,990
for 5 months
Month 2 = $3,980
Month 3 = $5,970
Month 4 = $7,960
Month 5 = $9,950
Month 6 = $9,950
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
17. How do you create
Information Products?
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
18. The Path to Products
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
19. The Simple
Stepping Stones
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
20. Step 1: Niche
Your Targets’
needs & wants
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
21. Step 2: Creation
Decide what
to include
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
22. Step 3: Sales Page
Get ready
to roll!
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
23. Step 4: Launch Campaign
Pre sale and earn
while you create
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
24. Step 5: Sell!
Market across
several channels
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
25. Step 6: Reinvent
Build in longevity
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
26. Don’t Take My Word For It!
Preferred Provider Showcase
Mark Silver of Heart of Business
Adding info products shot
his income into 6-figures!
http://www.iasecp.com/2010/07/mark-silver-infoproducts/
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
27. Get Connected
www.IASECP.com
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
29. Magazine
www.IASECP.com/Magazine
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
30. Summer Pilot Program
Create, Launch, Sell
& Repurpose
Information Product Development
Barbara@IASECP.com
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
31. The Matrix
Download:
www.IASECP.com/FreeReport
Join Us:
The Magnificent Matrix
Free Webinar
June 17, 2010 | 2 pm
www.IASECP.com/Events
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
