Google+ tools add power steering to solo-based businesses. Here is an introduction to the tools, some strategy and training on how to use them.

1. Solo Pro Tactic Talk
Insider secrets to make your business sparkle.
... you don’t have to do it alone.
Today’s Topic:
Google+ for
Solo Pro Success
Solo Pro Success
You’re not alone.

2. Power Tools for Solo Pros

3. What is Google+?
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Key Tools:
Authorship
Pages
Hangouts
Communities and Circles
Local
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4. Use Google+
to Build Influence
1. Claim Authorship With Your Personal Google+ Profile
2. Make a Direct Connection Between Your Business
Website and Your Google+ Page
3. Start Using Hashtags
4. Use Bigger, Better Cover Photos

5. Use Google+
to Build Influence
5. Use Google+ as Your Business Page
6. Host Google+ Hangouts
7. Join and Create Communities
8. Get Local

6. Google+ Author
Add Trust and Credibility to
your Google Search
Boost your Web Presence
and Rankings
Stand out from
other search results
Google Authorship allows you to associate
the content you’ve published with your
Google+ profile.
Google Authorship makes your search
engine listings more inviting, giving your
results heightened professional credibility
and transparency factors.
Listings with author images and information
attached will benefit from a perception of
credibility and calm any spammy content
concerns.

7. Stand Out From The Rest

8. Claim Authorship
Use Your Personal Google+ Profile
Create a visual tie between you and the content you publish.
Two ways to claim your Google+ Authorship.
1. Register an email from the domain that you contribute
to (https://plus.google.com/authorship)
2. Or link your content with your Google+ profile (If you
contribute to multiple blogs)

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Google+ Authorship Tips
Articles & Content By One Author
Not For Product Description Pages or
Property Listings
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Not for Multiple Authors (Yet)
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For Real People, Not Personas

10. Google+ Pages

11. Link Your Website and
Google+ Page
With a Google+ Badge
active Follow widget
Direct Connect badge
Get your badge at: https://developers.google.com/+/web/badge/

12. Google+ Enhances Search
When you add the Google+ badge for
pages to your site, an active Follow
widget will show up next to your listing
in search results.

13. Google+ Hashtags
A hashtag is a word or a phrase (without spaces) preceded by the # symbol.
They help people find and join conversations about a particular topic.
Using hashtags in your posts
Type them somewhere within the text
of your post. Examples:
“I've just learned these great
#VeganCooking tips.”
“#Mondays are the worst.
#SleepDeprived #SoMuchToDo”

14. Google+ Cover Photo

15. Google+ Your Business Page

16. Google+ Pages
A way to showcase your business
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Similar to Facebook pages
Click on the Pages icon
Press red ‘Create New Page’ button
Or select your page
It’s your Google+
Home Base

17. Google+ Pages
Select your type of business

18. Google+ Pages
Enter your business data

19. Google+ Pages
Customize your page
Business Page
Personal Page

20. Google+ Pages
• Customize your profile photo
–Should be the same across all your social media profiles
• Change your cover photo
–Minimum size 940 x 180 pixels

21. Google+ Hangouts

22. Google+ Communities
https://plus.google.com/communities

23. Google+ Circles

24. Google+ Circles
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Chat with people in your Circles
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Create circles for people who have common interests
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Clients
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College friends
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Work colleagues
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Facebook friends
Subscribers
Great visual way to see all your contacts

25. Google+ Circles
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Look for the blank circle icon
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Rename circle & drop people in

26. Google+ Circles
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Groups or lists of contacts
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Easy to drag & drop names into circles

27. Creating a Perfect Profile
• Write a summary highlighting only the info your
contacts will find interesting
–It’s all about ‘them’
• Use keywords naturally
• Complete your profile as completely as possible

28. Google+ Circles
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Add as many people as possible to your
networks
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Friends, family, contacts from email
Go directly to Google Circles & click the Find
People button

29. Google+ Circles
Search for individuals by name & add to
appropriate circle

30. Google+ Circles
Drag suggested contacts into your circles

31. Making Connections
• Use the ‘Find Classmates’ option from the ‘All
Suggestions’ tab

32. Making Connections
• Leave a personal but relevant comment for
everyone you’ve added to your circles, then
share it with the circle
• Add experts in your niche or industry to a circle
titled ‘Following’

33. Google+ Circles
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Add the Google+1 Badge button
to your website or blog
‘Like’ other people’s posts by pressing their +1 buttons, too

34. Google+ Circles
Ways to use Circles:
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Share content relevant to those in the Circle
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Invite members of a Circle to a targeted Hangout
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Hold meetings or get togethers virtually in real time
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Hold client mastermind meetings and share specific info
just with group members
Use with YouTube to make your videos only accessible
to people in one or more circles

35. Google+ Local

36. Google+ Enhanced Search

37. Google+ Local

38. Google+ Local
For local businesses with a physical location
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Upload specific photographs
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Link to your website or other landing pages
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Ask for reviews
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Use keywords in description
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Think of promotions to inspire reviews
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Solicit reviews on register receipts or by using flyers

39. Google+ Local
Strategies
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Upload specific photos and data for your “Place” and
products with a link URL to your website
Inspire reviews to vault you to the top of your city’s
Google Plus Local listings for your business type
Think up promotions to inspire your customers to
leave reviews

40. Would you be interested . . .?

41. Including
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Setting up your Google+ profile and pages
Setting up your Google+ authorship account and how to
use it each time you blog
Setting yourself up with Google+ Local - even if you’re
mostly online and how to maximize it
How to use Google+ Circles to grow your reach
Digging into Google+ Hangouts to market your
business, provide services, and more . . .
What would YOU add?

42. Solo Pro Tactic Talk
Insider secrets to make your business sparkle.
... you don’t have to do it alone.
Next Episode’s Topic:
Essential Wordpress Plugins
to Give Your Business Power Steering
Solo Pro Success
You’re not alone.