How to leverage LinkedIn and social media for job search by maximizing your personal branding.

1. Optimize Your Personal Branding
Leveraging LinkedIn Powerful Social Media
Strategies For Job Search

2. Barbara Saunders
Business Consultant | Trainer | Designer
SoloProSuccess.com

3. The Big Social Media Secret

4. The Big Social Media Secret

5. Big Fat Business Secret

6. – Some Smart Business Guy
“People do business with people
they know, like, and trust.”

7. Stand Out From The Crowd

12. YOU THEM

13. Your Personal
Branding Statement
I ____(verb)_____ for _____(noun)_____ who want to ____(value I bring
to the table)____ so they can ___(their desired outcome)___.
“I solve global supply-chain process problems for Fortune 100
manufacturers who want to take advantage of the latest in Lead and Six
Sigma so they can reduce costs and speed up time-to-market.”
THEMYOU

14. You have 4 seconds
to grab attention.

15. Who would you interview?

16. A:

17. B:

18. A or B?

19. A:

20. B:

21. A or B?

22. Profile Optimization

23. Screen Heat Map
Shows where the eye spends
most of its time on a profile

24. photo
headline
summary

25. Headshot Essentials

26. What Makes a Good Profile Photo?

27. PhotoFeeler.com

28. Good Headshot Examples

29. Branding Secrets

30. Which Project Manager
Stands Out to You?

31. just job title
no job title

32. Good Example

33. Create Your Summary Statement

34. Summary Statements Include:
- 1st person
- Concise
- Tells a story
- Differentiates you

35. Answer These Questions
❖ 1. Who Are You?
❖ 2. What Do You Do?
❖ 3. Why You’re the Best?
❖ 4. What Do YOU Want?

36. Connecting To The
Hidden Job Market

37. Find
Identify
Reach out
Engage
Fire Method Job-Search Strategy

38. FIND
Company
Opportunity
Person
Company
Opportunity
Person

41. Identify

42. Identify Problems

43. Look for Group Patterns

44. Ask Your Community

45. Reach Out

46. Engage

47. Engagement Guidelines
❖
Introductions over direct messages
❖
Always ask to connect on Linked In
❖
Don’t be too sure you are a fit, ask
❖
Take it off line quickly
❖
Respect their time

48. Other Engagement Resources
❖ MeetUp.com
❖ Scoop.It
❖ The Public Library
❖ Trade Associations