16. Business Investment You have to put in many, many, many tiny efforts that nobody sees or appreciates before you achieve anything worthwhile. — Brian Tracy
Me Master’s degree More than a decade as corporate employee - Creative Director Communications Director - Marketing Director Laid off 4 times. Created Newsletter Associates - a custom publishing and design service for large companies specializing in periodicals like annual reports, newsletters, and magazines Ran SECP for about 7 years Created SEA to be the educational arm of SECP Intro Roberta and Ian Ask how many here are : Self Employed Laid Off Just starting out
The tactics and strategies that used to work don’t work any more: Get a degree; get a job and you’re set for life Direct mail Advertising
Market Research group noticed a pattern of business : Business as usual and it wasn’t working any more Successful solo businesses are using technology to succeed Social media tactics are far more effective Low over head; virtual teams (no employees); intellectual property, are keys to success This pattern was developed into the Secret Free Agent Formula. The Self-Employed Creative Professionals (SECP): 12 years of supporting self-employed pros build profitable businesses The Birth of SEA