When SCA Hygiene, a multinational enterprise who produces personal care and tissue products in over 100 countries, found that they were no longer capable of fulfilling their day-to-day operations it became clear that the outdated technology needed to be replaced in order to better satisfy business demands and position themselves for future market demands. They turned to SAP to gain greater control and flexibility over their organization and SEEBURGER to enable the communication to their business partners by uniting under a single platform and resulted in streamlined, more efficient operations with a lower Total Cost of Ownership (TCO). Find out not only what enhancements are coming with the SAP NetWeaver product line, but also how SCA Hygiene is leveraging SAP NetWeaver and SEEBURGER to consolidate their businesses globally and give them better control over their business partner trading processes. Learn: • The advancements to the SAP NetWeaver product line and future product roadmap • How SCA Hygiene leveraged their SAP investment to satisfy all business demands from a single platform • Learn how to configure a successful global consolidation project or SAP NetWeaver implementation

1. CASE STUDY:
How SCA Hygiene Leveraged
SAP NetWeaver for Global Consolidation
Ken Tsai
Director, SOA Middleware, SAP
Mark Ritter
IT Services, SCA Hygiene Products
Stefan Hilpp
Managing Consultant, SEEBURGER
2010

2. Legal Disclaimer
This presentation outlines our general product direction and should not be relied on
in making a purchase decision. This presentation is not subject to your license
agreement or any other agreement with SAP. SAP has no obligation to pursue any
course of business outlined in this presentation or to develop or release any
functionality mentioned in this presentation. This presentation and SAP's strategy
and possible future developments are subject to change and may be changed by
SAP at any time for any reason without notice. This document is provided without a
warranty of any kind, either express or implied, including but not limited to, the
implied warranties of merchantability, fitness for a particular purpose, or non-
infringement. SAP assumes no responsibility for errors or omissions in this
document and shall have no liability for damages of any kind that may result from
the use of these materials, except if such damages were caused by SAP
intentionally or grossly negligent.
© SAP AG 2009. All rights reserved. / Page 2

3. SAP’s process orchestration technologies
portfolio
 SAP NetWeaver
Process Integration
to perform application-
to-application (A2A)
and business-to-
business (B2B)
integration
 SAP NetWeaver
Business Process
Management to create
and adapt business
processes
 SAP Event Insights to
monitor and trigger
process action based
on real-time events
© SAP AG 2009. All rights reserved. / Page 3

4. Key trends impacting the business process
orchestration technologies
 Increased influence of business
“XYZ” Project in infrastructure purchasing
decisions, “instantly
Wow, this
is really
Costs consumable”
complex
 Trendtowards end-to-end
business processes
Dept. 1 Dept. 2 Company B
 Near real-time, actionable
Number of technology components
7 5 3
insights
Number of transaction systems  Focus
on TCO and life-cycle
2 3 6 management
© SAP AG 2009. All rights reserved. / Page 4

5. SAP Business Process Orchestration
Portfolio and Vision
Orchestrated End-to-End Process
New
SAP
BusinessObjects
Operational BI
Business
Intelligence
Business Insight
SAP NetWeaver
Event Insight Closed loop from BPM
insight to action
Event Integration and Process Management
Processing SAP NetWeaver
NetWeaver PI
Enterprise BRM
Pre-packaged
Services process and event
Repository & templates
Registry
SAP’s Business Process Orchestration portfolio will reflect the synergistic use of
traditionally separate solutions to link insight and action, and drive relevance to business
users
© SAP AG 2009. All rights reserved. / Page 5

6. SAP NetWeaver Process Integration

7. Is this the way to do integration?
© SAP AG 2009. All rights reserved. / Page 7

8. Deploy a Process Integration Solution
that Quickly Delivers Business Value
 Choose an integration solution that is
part of a business process platform that
can evolve with business requirements
 Take advantage of pre-defined
business content to implement best
practices for all business processes
 Use ONE process integration
middleware that can meet your A2A,
B2B, EDI, SOA, and SAP integration
needs
 Build on a flexible architecture to
ensure that integration projects are on
time, on budget, meet business
requirements, and adapt for future
needs
© SAP AG 2009. All rights reserved. / Page 8

9. SAP NetWeaver Process Integration
Combining Multiple Integration Technologies into 1 Process Solution
 EDI exchange and B2B Integration
 EAI, ESB, SOA for system to system integration
 Application server-based integration for custom web applications
Partner Business
Applications Partners
SOA B2B EDI
SAP
NetWeaver
Process
Service Bus
Integration
App SAP EAI &
Server Adaptors Adaptors
Custom Web
Applications Applications Legacy
© SAP AG 2009. All rights reserved. / Page 9 Application

10. SAP NetWeaver Process Integration (NW PI)
Customer Adoption – Use Cases – References
Customer Adoption
 2.4 NEW customers / average working day*
 Majority (80%) for SAP-2-nonSAP Integration
Customer References
 300+ Active Customer References
 28 Industries
Usage Scenarios
 In-house application integration (A2A)
 Electronic Business Partner integration (B2B)
*Latest Numbers:
-Total Licensed Customers: 3,500+  Enterprise/Web Services Provisioning (ESB)
- Productive Customers: 2,000+ User Group Survey (DSAG, ASUG, SDN)
 89% use it for business-critical processes
 75% automate processes with BPEL
 70% implement high availability
 69% use it alongside another infrastructure
 45% plan migration from another infrastructure
© SAP AG 2009. All rights reserved. / Page 10

11. SAP NetWeaver Process Integration 7.3
Planned Timeline*
Repository and Governance
2009 2010  Improved design governance
 Unified event provisioning and
EHP 1 for SAP NetWeaver CE 7.1 subscription
Unrestricted shipment since 05 / 2009
EHP 1 for SAP NetWeaver PI 7.1 ESB
Unrestricted shipment since 07 / 2009  Single stack ESB capabilities via AAE
 Eclipse-based design time for service
provisioning
 Increased productivity & richer
SAP NetWeaver CE 7.2
connectivity on AAE
Ramp up started in Q4 / 2009**  Adoption of standards (SOAP 1.2, WS
Policy 1.2, WS Trust 1.3, …)
SAP NetWeaver CE 7.3,
SAP NetWeaver PI 7.3, …
 Support of joint shop floor integration and
Start of ramp up scheduled for 2nd half of 2010** A2A/SOA use cases
*Future dates are subject to change.
Unified Lifecycle Management
** Ramp ups are in general scheduled for 6 months –  Central monitoring via SAP Solution
might be closed earlier depending on fulfillment of KPIs. Manager (PI Workcenter)
 Improved upgrade and fault tolerance
This presentation and SAP's strategy and possible future developments are subject to change and
may be changed by SAP at any time for any reason without notice. This document is provided
without a warranty of any kind, either express or implied, including but not limited to, the implied
warranties of merchantability, fitness for a particular purpose, or non-infringement.
© SAP AG 2009. All rights reserved. / Page 11

12. SAP NetWeaver BPM &
SAP NetWeaver BRM

13. Leverage Industry Best Practices And Define
Your Own
SAP NetWeaver BPM
(delivered with SAP NetWeaver CE)
Create own
practices
with SAP
NetWeaver BPM
Enhancement
Leverage best
Packages
3rd party
SOA-enabled
SAP Business Suite practices with
SAP NetWeaver
SOA-enabled SAP
Business Suite
© SAP AG 2009. All rights reserved. / Page 13

14. SAP NetWeaver Business Process
Management
Direct path from
business view to
process execution
 Model, deploy and execute
rule-based composite
business processes
 Business-friendly graphical
modeler based on business
process modeling notation
(BPMN)
 Combine human interaction
and system integration in
one model
© SAP AG 2009. All rights reserved. / Page 14

15. SAP Event Insights

16. Key Technologies
SAP Application
Unified Event Semantics
SAP BI
Intelligent Routing
Event Database
Federation Data Mapping &Transforms
Web
Service
Complex Business Events Heterogeneous Data
Event Pattern Sources
Parallel Processing
Minimize Bandwidth
Event Processing
Network Maximize Scalability & Extensibility
Ensure Availability
SAP EDBI Nodes forming a Business
Network
Infer and Identify Complex
Complex Event Patterns & Conditions
Processing Track Operational KPIs
(CEP)
Statistics:
• 50,000 Event Correlations / sec
Real-time or CEP Engine Events, Trends,
• 300,000 Event Filterings / sec
Historical Data Risks, Alerts,
Streams Exceptions, etc.
© SAP AG 2009. All rights reserved. / Page 16

17. Federated Event Execution Supplier
Mfg Plant
Heterogenous SAP EDBI
Event Pattern
Data Sources SAP EDBI
DSD Gather Raw
Distribution Federate
Center Events
Event
Queries A
Retailer
Distribution
Center
SAP EDBI
Distribute
Custom
SAP EDBI
SAP EDBI Distribution
DB
Center
Servers
Kraft SAP EDBI
Mixing
Center
Detect Raw
Events
CEP Grid:
SAP EDBI
SAP EDBI Network Across
Locations and
BW
Companies
Retail Retail
Store B Store A
© SAP AG 2009. All rights reserved. / Page 17

18. CASE STUDY: How SCA Hygiene
Leveraged SAP NetWeaver for
Global Consolidation
May 25, 2010

19. Global Consolidation of B2B at
SCA HyGiene
 SAP NetWeaver Present & Future
 About SCA
 Background – Reasons for B2B consolidation
 Project Phases
 Challenges
 Successes
 Future Outlook for B2B at SCA
 Key Learning Points
 SEEBURGER Adapter Library Updates
 End / Questions
19

20. SCA
A global consumer goods
and paper company

21. SCA – a global consumer goods
and paper company
Forest 15%
23%
Personal Care
 Publication papers  Incontinence care
 Solid-wood  Baby diapers and
products skincare
 Pulp and timber  Feminine care
25%
Packaging Tissue
 Transport and  Toilet paper, kitchen rolls,
consumer packaging 37% facial tissue and napkins
 Industrial packaging  AFH (Away-From-Home)
 Containerboard hygiene concepts
Total sales 2009: 10.5 billion EUR
21 SCA Personal Care Europe

22. Essentials for everyday life
 Millions of people use our products,
every day
 Our 50,000 employees worldwide are
committed to developing and
improving our customers‟ and
consumers‟ everyday lives
 We operate our business in over 100
countries, with sustainable principles
22 SCA Personal Care Europe

23. Leading brands and businesses
World‟s third
Europe‟s largest World number one largest
supplier of for incontinence care supplier of
consumer tissue with a 26% global AFH tissue
market share
One of Europe‟s
leading full-service
suppliers of
packaging solutions
Europe‟s
largest forest
Leading regional owner
positions around
the world in baby
diapers and
feminine care
23 SCA Personal Care Europe

24. Sustainability matters
“ Ranked among top 100 most
sustainable companies.
Ranked 2nd greenest
company in the world.
Ranked among world‟s most
ethical companies.
Almost all of SCA‟s products mainly contain renewable raw materials
Continued shift from coal and oil to biofuel and natural gas
SCA plants three trees for every one harvested
24
“ SCA is one of the world‟s
largest suppliers of FSC
certified products
“ SCA‟s forests absorb as
much carbon dioxide as
emitted by the Group‟s
production facilities
SCA Personal Care Europe

25. Our environmental goal
SCA will reduce its carbon dioxide emissions by 20%
by the year 2020, with 2005 as a reference year
25 SCA Personal Care Europe

26. Legacy B2B/EDI Infrastructure Diagram
Sending / Receiving via VAN (GEIS, IBM, X400), Internet (AS2), email,
Trading Partners
•Other platforms used :
• Harbinger USA ,
Web- • EDIWIN (Spain)
Orders • INFLUE (France)
• Legacy B07 ( UK)
AMTrix WinElke
XI
Excel
Orders
BizTalk
CHEP SCA Mailbox
Pallets
SOP
SAP SCA Mailbox Oracle
* SCA mailbox facilitates
data exchange between internal SCA
Systems (Amtrix to SOP, Excel to SOP etc.) Other
Also used by Packaging and Forest Products
26

27. Legacy B2B/EDI Environment
 AmTrix (Axway) / IBM Mainframe main engine for
EMEA & North America (PC). AmTrix with Oracle &
IBM components (DB2/CICS/Cobol) , in-house
developed system
 WinElke (SEEBURGER) for selected German EDI
messaging
 EDIWIN used in Spain
 Harbinger (Inovis) in North America (AFH/CT)
27

28. Background : Legacy B2B/EDI
environment
 Legacy software : AMTrix in conjunction with IBM Mainframe/Oracle,
SCA Mailbox. SEEBURGER in Germany (Invoicing). Not in a position
to satisfy all customer/business requests. Installed in 1994.
 EDI interfacing with SCA application systems such as SAP, SOP,
DUOLINE, PAM, SMS and Extranet Web applications.
 Main messages used : Most messaging related to Orders, Ordrsp,
Desadv, Invoice, Recadv, Invrpt, Slsrpt, Iftmin, Remadv.
 Total connections : Approximately 300 EDI Partners
 Communication : VANS (GXS(IIE), X400, FTP, OFTP, AS2 (various
solutions).
28

29. Background existing B2B/EDI
 Supported by : IT employees, external consultants, Regional IT &
Customer Support.
 Skill-set : Main legacy platform required knowledge of AmTrix, IBM
mainframe (DB2/JCL/Cobol), Oracle. Other local solution required
software specific consultants and internal support.
 XML in production : Various solutions including XI or external service
provider to convert XML to EDIFACT.
29

30. Background existing B2B/EDI
Summary
 Competence required on several applications / systems
 Large and complex infrastructure
 Many points of failure to monitor and track
 Disparate platforms and fragmented business processes
 Complex change management
30

31. Why Consolidating B2B/EDI ?
 Ability to satisfy all demands from business and be a leader in Ecommerce
trends
 Reduce the number of systems and interfaces to make processes more uniform
 Reduce the TCO of SCA Hygiene„s B2B/EDI environment and, at the same
time, increase the service level
 Quicker turnaround time for trouble-shooting, maintenance, enhancements and
new development.
 Central „end-to-end“ monitoring of internal and external processes
 Increase B2B/EDI connectivity with trading partners
 Reduce the number of manual processes
 ALL OF THE ABOVE ARE ALIGNED WITH THE OVERALL IT STRATEGY OF
“COORDINATED DEVELOPMENT / HARMONIZATION OF SYSTEM
PLATFORMS” AND “AVOIDING DUPLICATION OF EFFORTS AND COSTS”.
31

32. Consolidation Project Phases
 Define Scope
 Evaluation of Products
 Pilot as “Proof of Concept”
 Rollout
 Post-mortem
* “PRIME” project management approach used (Phases, Tollgates, Common
Project Language etc.)
32

33. Consolidation Project Phases
 Define Scope
Project Charter – “Improve on the current EDI environment by replacing
the existing legacy platforms with new software to better position SCA
Hygiene for handling all types of EDI formats. In addition, evaluate all
facets of the EDI lifecycle, from development to implementation and
production support, with the aim of making the overall process more
efficient.”
SCA Hygiene Europe + PC business North America
Focus on putting the process in the application as well as
Improved monitoring and support capabilities
33

34. Consolidation Project Phases
Evaluation of Products
PI compared against non-SAP software and PI and the SEEBURGER EDI adapter software
selected because:
 It was a very big advantage in terms of cost and effort, that we already had PI in-house
(and an exist group with knowledge and experience supporting it).
SAP-centric Integrated solution.
SEEBURGER certified by SAP, and its adapters are sold by SAP worldwide.
SEEBURGER solutions are 100% compatible with the entire SAP product portfolio
Large pool of IT professionals available to support XI & SEEBURGER EDI processes
Good feedback from Gartner analysts and companies already using PI.
SCA IT Team did a comparison study and we saw no advantages in using another
integration product at SCA. In addition, we did not want to create a second integration
platform.
34

35. Consolidation Project Phases
 Pilot as “Proof of Concept”
The pilot should define, configure and test the new EDI platform to
ensure SCA Hygiene is positioned to meet the criteria defined in the
project charter *.
“Improve on the current EDI environment by replacing the existing
legacy platforms with new software to better position SCA Hygiene for
handling all types of EDI formats. In addition, evaluate all facets of the
EDI lifecycle, from development to implementation and production
support, with the aim of making the overall process more efficient.”
35

36. Pilot Execution Plan
 Decision and approval to start development
 Basic Installation and configuration + Implementation of pilot partner scenarios
 SEEBURGER EDI Adapter / MT Testing/ Monitoring configuration
 Go-live & Pre-study for rollout projects
36

37. Rollout Plan
 Sub-projects by Region : Nordic, Central (DE-AT-CH), South (ES-IT-PT) etc.
Each region has its own special requirements and Regional IS personnel to
support.
 Same standards used for all regions - Naming conventions, mapping functions
etc.
 The rollout team consisted of internal and external developers, local IT, SAP
specialists (for ABAP user-exit programming for example). PI support from the
Infrastructure Team as required.
 Challenge was to keep the momentum going on the migration while supporting
existing EDI production environment and new development such as new
partner connections, supporting other projects (R3 migration, P&G acquisition,
SAP upgrade)
 No "Big-Bang“, but a partner by partner migration.
Less Risk / Higher quality , but longer to complete migration.
37

38. Message Tracker Search
38

39. Challenges
 Difficult for some to give up legacy platforms (strong central support from senior
mgmt key to push the project)
 Other project activity where the B2B team as well as regional support was also
involved, took away time and resources
 Waiting on external customers. For example if a communication switch was
required waiting for weeks or months on partner.
Testing externally was avoided. We had the results from the legacy systems to
compare against.
 SAP and SEEBURGER upgrades during the project required regression testing and
support for installation and production monitoring.
39

40. Success List Summary
 Migration was completed without any major incidents. Incidents
encountered were handled quickly by the team.
 Flexibility - Other project activity was successfully completed (even
unexpected work, such as new business acquisition and subsequent
IT integration).
 Good cooperation within the B2B team (internals and externals) as
well as local IT and customer support.
 M&S personnel from the legacy systems contributed to the
development of the new platform and resumed their production
control roles in the new environment.
 Reduced overall FTE in the B2B team. This helped to justify (along
with the other aforementioned benefits) the cost for the consolidation
project
 Documentation was greatly improved. Partner documentation.
40

41. Key Learning Points
 Pilot followed by migration
 Opportunities for improvement to the process were discovered early on
 Moving the Global Location Number determination
process to SAP
 Reduces redundancies and allows customer service to have real-time
changes in the customer master with minimal map or table updates
 Communication
 Sitting together with RIS and customer service representatives throughout
Europe is always beneficial. Periodic EDI reviews held with different
countries
41

42. Benefits & Conclusions
By moving SCA Hygiene‟s legacy B2B/EDI systems
to an SAP XI with SEEBURGER‟s embedded
B2B/EDI solution SCA Hygiene can:
Satisfy all business demands from one platform
Have simplified & more efficient operations
Have Higher Business Process Visibility
Be well-positioned for future market demands
By consolidating SCA can meet the goals of
reduced TCO and at the same time increase
the quality of service
42

43. Future possibilities for B2B at
SCA
Global Harmonization:
Australasia, Americas,
Europe
New technical
Target EDI with solutions
suppliers
43

44. SAP’s Strategic B2B & EDI Partner
 SEEBURGER‟s solutions are certified
 28 certified adapters
 OEM-partnership for SAP GTS & Global
Customs Integration
44

45. SEEBURGER SAP NetWeaver PI Offering
The 3 C’s of the Adapter Framework
 Conversion – Transformation Agent (BIC)
 Communication
 Components
Add-On’s
 Message Tracking an Operational Dashboard for PI
 Trading Partner Management
 B2B Gateway for PI
 Manage even the most challenging B2B integration scenarios with
SEEBURGER‟s BIS
45

46. SAP NetWeaver Process Integration
Single integrated product for comprehensive business SOA
Enterprise Services
Software
Repository & Registry Business
Lifecycle Process
BAM Task
Security User Orchestration
Management SOA Management
Management
Administration
Configuration
Pre-packaged Integration Content
Service Bus Monitoring
Services Registry
Optimization
Connectivity Security
Scalability, (3rd Party
Reliable Dynamic
Protocol Trans- High Applications,
Message & Routing / Technologies,
Switching formation Availability
Queuing Mediation Middleware,
Archiving
B2B…etc)
 Integrated process development for total business context and complete visibility
 High performance and secure end-to-end transactions
 Pre-integrated repository and registry for centralized service provisioning and governance

47. SEEBURGER adapter solutions on SAP
NetWeaver
SAP NetWeaver Process Integration
SAP NetWeaver PI + SAP Solution Manager - Monitoring and Alerting
Integrated within SAP NetWeaver XIPI monitoring and CCMS
SAP NW PI Adapter Framework
SAP NetWeaver PI Integration EDI components
Engine
module
SAP Adapter syntax library
protocols
conversion
for compress/
OFTP,
AS2,
EDI <-> decompress,
Backend SEEBURGER Business Content XML-EDI split/analyze,
VAN FTP,
P7/X.400,
Integration XML-EDI <-> XML-IDOC Mappings converter encryption, ..
...
SAP NetWeaver PI Repository and Directory
support of acknowledgement processing (997, CONTRL, APERACK), mass data handling and configuration, …
SEEBURGER Industry Adapters for SAP NetWeaver PI are
industry specific business packages
47

48. Key Benefits:
SEEBURGER & SAP NetWeaver
 Reduce costs for licensing, support, monitoring, hardware, software,
etc.
 Utilize same skill set for all integration requirements
 Need of consolidated integration approach in growing landscapes
 Replace isolated integration systems
 Improve business transparency
 Improve business agility
 Use SAP NetWeaver PI as a central Enterprise Service BUS (ESB)
integration platform for all internal or external integration needs
 Leverage pre-configured solutions that are based on open standards and provide
business processes, mappings, etc.
 Establish SAP NetWeaver PI as SOA middleware providing ONE platform for central
design, configuration, monitoring, alerting

49. Message Tracking
 Customizable Operational & Payload search on
B2B daily activity
49

50. SAP PI –Partner Management (Envelope
Management)
 Centralized Trading Partner Management for PI
 Support of all common EDI standards
 Store detailed contact information by Trading Partners
 Manage SAP envelope information
50

51. Questions & Answers
Mark Ritter Ken Tsai Stefan Hilpp
IT Services Director, Managing Consultant
SCA Hygiene Products SAP NetWeaver Platform SEEBURGER
www.sca.com SAP s.hilpp@seeburger.com
ken.tsai@sap.com

52. For More Information
For more roadmap and product related information, check out:
http://www.sap.com/platform/netweaver/components/pi/index.epx

53. © Copyright 2009 SAP AG
All Rights Reserved
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© SAP AG 2009. All rights reserved. / Page 53