These slides were presented at the SEMrush webinar "How to Assemble a Powerful and Practical Social Media Strategy". Video replay and transcript are available at https://www.semrush.com/webinars/how-to-assemble-a-powerful-and-practical-social-media-strategy/
Foundation First - Why Your Website and Content Matters - David Pisarek
Dennis Yu and Visme — How to Assemble a Powerful and Practical Social Media Strategy
1. HOW TO ASSEMBLE A POWERFUL
AND PRACTICAL SOCIAL MEDIA STRATEGY
Farzad Rashidi
Co-founder at Respona |
Director of Marketing
at Visme
Payman Taei
Founder at Respona
and Visme
Dennis Yu
CEO and Founder
BlitzMetrics
F
9. $1
A day
WHY Quality over quantity
Target journalists
Make some serious
noise on Facebook
9
10. DOLLAR A DAY
1. Determine the audiences
2. Find high authority mentions
3. Run Facebook ads for $1 a day
4. Reply to everyone
5. Collect and identify authority
mentions.
6. Continue to build momentum in
your PR machine
10
11. Boosting
Boosting on Facebook
When used correctly, boosting
can be a very quick and helpful
tool for advertising on
Facebook.
LOCATION
CPM
WORKPLACE/INTEREST
TARGETING
“FUEL ON THE FIRE”
AND SAVED AUDIENCES
11
13. FACEBOOK
FOR DOLLAR
A DAY
CHECKLIST
CHECKLIST
1. Determine the audiences
you want to influence
2. Find high authority
mentions you would like
to amplify.
3. Run Facebook ads
for $1 a day for each
high authority link.
4. Reply to everyone
who engages with
your amplification
efforts.
5. Continue to build
momentum in your PR
machine by cycling in
new content and
audiences.
13
14. DOLLAR A DAY
CHECKLIST
QUICK AUDIT
ASSEMBLE CONTENT LIBRARY
CREATE AUDIENCES
BOOST YOUR CONTENT
ADD GREATEST HITS TO
CONTENT LIBRARY
14
15. WHATHOW HOW
HOW HOW
HOW HOW
WHY
WHY
WHY
WHY
WHY
WHY
WHY
WHY
WHY
WHY
WHY
WHYWHY
WHY
WHY
WHY
WHY
WHY
WHY
WHY
WHY
WHY
WHY
WHY
Check out Dennis Yu’s
Personal Brand Manager
and Topic Wheel
GET HERE
Tackling Personal Brands
with the Topic Wheel
GET HERE
15
16. Facebook Ads Optimization from Beginner to Pro
care
45 48
Topics you
care about
Personal brands who
are your ambassadors
Your
Product
Your Brand
Topic A
Topic B
Topic C
Topic D
Topic F
Topic E
Topic Wheel
46
Your Brand
Topics you care
about
Content pieces
that tell your
story
Personal brands
who are your
ambassadors
16
17. = knows them already
Content
3
Content
2
Content
1
Content
3
Content
2
Content
1
Content
3
Content
2
Content
1
Content
1 Content
2
Content
3
Content
1
Content
2
Content
3
Content
1
Content
2
Content
3
Content
1
Content
2
Content
3
Content
1
Content
2
Content
3
Content
1
Content
3
Content
2
Content
1
Content
2
Content
3
Content
1
Content
2
Content
3
Content
1 Content
2 Content
3
Content
3
Content
2
Content
1
Content
2
Content
3
Content
3
Content
2
Content
1
Content
3
Content
2
Content
1
Content
1
Content
3
Content
2
Content
1
Content
3
Content
1
Content
2
TOPIC 1
MANAGING
PEOPLE
TOPIC 2
ENTREPRENEURSHIP
TOPIC 6
EDUCATION
TOPIC 5
FINDING
YOUR
WHY
TOPIC 4
DIGITAL
MARKETING
TOPIC 3
MENTORSHIP
Glenn Vo
Welton Hong
Jim Bunch
Phil Mershon
Mark Lack
Mari SmithBilly Gene
Karen Sutherland
Leonard Kim
George Leith
Larry Kim
Al Casey Justen Martin
Robert Scoble
Jason Miller
Nathan Latka
Brendan King
Brennan Agranoff
17
19. CONTENT
1 Comment on blogs and build your network.
2 Write your article draft.
3
4
5
6
Link to thought-provoking content with
relevant anchor text.
Give your article a snappy title.
Work out how often you can generate content
and how often your blog network can accept it.
Scale the writing and editorial process with a
team.
19
24. 1. When i was___.
2. I believe that ___.
3. I am ___.
Waste no time, get right to the story.
This is where the "WHY" comes in.
Now go from the emotion of the
story you just told to the
overarching lesson of what you
stand for.
Give a brief explanation of what you
do. Make sure to be specific and
concise.
3 COMPONENTS TO A
WHY VIDEO
Learn more at blitzmetrics.com/WHY.
24
31. Facebook Ads Optimization from Beginner to Pro
care
45 48
Topics you
care about
Personal brands who
are your ambassadors
Your
Product
Your Brand
Topic A
Topic B
Topic C
Topic D
Topic F
Topic E
Topic Wheel
46
Your Brand
Topics you care
about
Content pieces
that tell your
story
Personal brands
who are your
ambassadors
31
32. 1. When i was___.
2. I believe that ___.
3. I am ___.
Waste no time, get right to the story.
This is where the "WHY" comes in.
Now go from the emotion of the
story you just told to the
overarching lesson of what you
stand for.
Give a brief explanation of what you
do. Make sure to be specific and
concise.
3 COMPONENTS TO A
WHY VIDEO
Learn more at blitzmetrics.com/WHY.
32