1.
Wix for SEO:
Separating Fact
from Fiction
@mordyoberstein

2.
Who is this guy?
Hi, I’m Mordy Oberstein and I’m the
Liaison to the SEO Community at Wix.
Find me on Twitter: @MordyOberstein
@mordyoberstein

3.
But It’s Not Just
Me… It’s Them…
@mordyoberstein

4.
Thousands of
Engineers… UX
Experts, Writers, SEOs
@mordyoberstein

5.
Why are we here?
1. Wix Myths
2. The Evolution of Wix for SEO
3. The Road Ahead
@mordyoberstein

6.
The Myths
@mordyoberstein

7.
Myth #1
Wix Sites Can’t
Be Indexed
@mordyoberstein

8.
Myth #1: Debunked
@mordyoberstein

9.
Myth #1: Debunked
@mordyoberstein

10.
Myth # 2
You Can’t Rank
with a Wix Site.
@mordyoberstein

11.
Er, Not According
to Google.
@mordyoberstein

12.
Er, Not According
to Google.
@mordyoberstein

13.
Er, Not According
to Semrush.
@mordyoberstein

14.
Oh, but those are just
branded keywords….
@mordyoberstein

15.
Er, Not According
to Semrush.
@mordyoberstein

16.
Oh, but that’s
just one site!
@mordyoberstein

17.
@mordyoberstein

18.
Oh, but that’s just
two sites
@mordyoberstein

19.
@mordyoberstein

20.
@mordyoberstein

21.
@mordyoberstein

22.
@mordyoberstein

23.
With 200 million users…
we could do this all day.
@mordyoberstein

24.
Myth #3: But, but, but you
can’t do advanced SEO!
@mordyoberstein

25.
Myth #3:
Debunked
@mordyoberstein

26.
Myth #4:
You Can’t Edit Your
robots.txt
@mordyoberstein

27.
Yes , you can.
@mordyoberstein

28.
Myth #5: You have
canonical issues with
your product collections.
@mordyoberstein

29.
No, we don’t
@mordyoberstein

30.
Myth #6: Wix Uses
Hashbang URLs
@mordyoberstein

31.
Really? Hashbang URLs?
Also, you can customize URL slugs!
@mordyoberstein

32.
Wix Myth #7:
Wix Sites Don’t
Have a Sitemap
@mordyoberstein

33.
Of course they do!
Wix Sitemaps:
● Are per page type
● Automatically submitted to Google
● Max 10K URLs per secondary site
map (above 10K = new sitemap)
Rolling out right now:
● Don’t include URLs that have
noindex or that are canonicalized to
other pages
● Don’t include pages behind a gate
@mordyoberstein

34.
And YES, Google
can read it too!
@mordyoberstein

35.
Wix Myth #8: Wix Uses
Client-Side Rendering
@mordyoberstein

36.
NO!
We use dynamic
rendering
@mordyoberstein

37.
Since We’re Talking
Infrastructure...
@mordyoberstein

38.
Wix, Images,
& Your Site
@mordyoberstein

39.
● Convert to WebP when appropriate
● Implement lazy loading
● Use lower quality image placeholders
● Automatically compress your images (without
sacrificing quality)
Imagine that...
@mordyoberstein

40.
Wix Myth #9:
Wix Sites Are Slow
@mordyoberstein

41.
Definitely Not Slow
on Desktop
@mordyoberstein

42.
The time it takes for
your page to be
interactive…
50% reduction on desktop.
40% reduction on mobile.
@mordyoberstein

43.
Certainly Possible
to be Speedy on
Mobile
@mordyoberstein

44.
More Work Is
Being Done
@mordyoberstein

45.
Beyond the
Template
@mordyoberstein

46.
It’s an Issue
We’re Owning
@mordyoberstein

47.
Core Web Vitals
@mordyoberstein

48.
More Work Is
Being Done
@mordyoberstein

49.
What Users Do
Matters
@mordyoberstein

50.
Page Caching
@mordyoberstein

51.
All of those Engineers…
are on it.
@mordyoberstein

52.
The Evolution of Wix
@mordyoberstein

53.
A Matter of Philosophy
@mordyoberstein

54.
Structured Data:
Out of the Box
@mordyoberstein

55.
The Override
@mordyoberstein

56.
Custom
Markup Code
@mordyoberstein

57.
‘Tag Logic’:
Scalability & Efficiency
@mordyoberstein

58.
More Tags…
@mordyoberstein

59.
The Redirector!
@mordyoberstein

60.
GMB Integration
@mordyoberstein

61.
The Road Ahead
@mordyoberstein

62.
More Structured Data!
1. More than one markup for static pages
2. Easier overrides for out-of-the-box
markup
@mordyoberstein

63.
Log File Analysis
@mordyoberstein

64.
More for the Sitemap
Sitemap with image URLs
Video objects after that
After that, multi-language URLs
@mordyoberstein

65.
More SEO Education
for Our Users
@mordyoberstein

66.
Custom URLs!!!
@mordyoberstein

67.
We Want Your Feedback.
Take it for a test run, let us know what you think.
What did you like?
What can we do better?
My DMs on Twitter are OPEN reach out to me!
@mordyoberstein
@mordyoberstein