Mordy Oberstein — Wix for SEO: Separating Fact from Fiction

•

0 j'aime•1,997 vues

These slides were presented at the Semrush webinar "Wix for SEO: Separating Fact from Fiction". Video replay and transcript are available at https://www.semrush.com/webinars/wix-for-seo-separating-facts-from-fiction/

Marketing

Wix for SEO:
Separating Fact
from Fiction
@mordyoberstein

Who is this guy?
Hi, I’m Mordy Oberstein and I’m the
Liaison to the SEO Community at Wix.
Find me on Twitter: @MordyOberstein
@mordyoberstein

But It’s Not Just
Me… It’s Them…
@mordyoberstein

Thousands of
Engineers… UX
Experts, Writers, SEOs
@mordyoberstein

Why are we here?
1. Wix Myths
2. The Evolution of Wix for SEO
3. The Road Ahead
@mordyoberstein

Myth #1
Wix Sites Can’t
Be Indexed
@mordyoberstein

Myth # 2
You Can’t Rank
with a Wix Site.
@mordyoberstein

Er, Not According
to Google.
@mordyoberstein

Er, Not According
to Semrush.
@mordyoberstein

Oh, but those are just
branded keywords….
@mordyoberstein

Oh, but that’s
just one site!
@mordyoberstein

Oh, but that’s just
two sites
@mordyoberstein

With 200 million users…
we could do this all day.
@mordyoberstein

Myth #3: But, but, but you
can’t do advanced SEO!
@mordyoberstein

Myth #4:
You Can’t Edit Your
robots.txt
@mordyoberstein

Myth #5: You have
canonical issues with
your product collections.
@mordyoberstein

Myth #6: Wix Uses
Hashbang URLs
@mordyoberstein

Really? Hashbang URLs?
Also, you can customize URL slugs!
@mordyoberstein

Wix Myth #7:
Wix Sites Don’t
Have a Sitemap
@mordyoberstein

Of course they do!
Wix Sitemaps:
● Are per page type
● Automatically submitted to Google
● Max 10K URLs per secondary site
map (above 10K = new sitemap)
Rolling out right now:
● Don’t include URLs that have
noindex or that are canonicalized to
other pages
● Don’t include pages behind a gate
@mordyoberstein

And YES, Google
can read it too!
@mordyoberstein

Wix Myth #8: Wix Uses
Client-Side Rendering
@mordyoberstein

NO!
We use dynamic
rendering
@mordyoberstein

Since We’re Talking
Infrastructure...
@mordyoberstein

Wix, Images,
& Your Site
@mordyoberstein

● Convert to WebP when appropriate
● Implement lazy loading
● Use lower quality image placeholders
● Automatically compress your images (without
sacrificing quality)
Imagine that...
@mordyoberstein

Wix Myth #9:
Wix Sites Are Slow
@mordyoberstein

Definitely Not Slow
on Desktop
@mordyoberstein

The time it takes for
your page to be
interactive…
50% reduction on desktop.
40% reduction on mobile.
@mordyoberstein

Certainly Possible
to be Speedy on
Mobile
@mordyoberstein

It’s an Issue
We’re Owning
@mordyoberstein

All of those Engineers…
are on it.
@mordyoberstein

Structured Data:
Out of the Box
@mordyoberstein

‘Tag Logic’:
Scalability & Efficiency
@mordyoberstein

More Structured Data!
1. More than one markup for static pages
2. Easier overrides for out-of-the-box
markup
@mordyoberstein

More for the Sitemap
Sitemap with image URLs
Video objects after that
After that, multi-language URLs
@mordyoberstein

More SEO Education
for Our Users
@mordyoberstein

We Want Your Feedback.
Take it for a test run, let us know what you think.
What did you like?
What can we do better?
My DMs on Twitter are OPEN reach out to me!
@mordyoberstein
@mordyoberstein

Contenu connexe

Similaire à Mordy Oberstein — Wix for SEO: Separating Fact from Fiction

Why Website Design and Code Matters for SEO

Wellspring Digital

SEO Reporting: Slay the Time-Sucking Monster and Deliver Amazing Reports

Simon Lesser

Responsive webdesign

Bart De Waele

Responsive Webdesign - UXtour Microsoft

Thomas Deceuninck

5 Things Every Designer Should be Doing Right Now with Paul Trani Presented at FITC Toronto 2015 More info at www.fitc.ca OVERVIEW Ever wonder if there’s an easier way to design effectively and work with CSS and HTML? How to get assets out of a PSD an in a meaningful web format? How to collaborate with others and make sure everyone is on the same page? What about design trends? In this talk, you’ll learn the five things every designer should be doing. From HTML, to CSS to images to just keeping your sanity. The end result is less time redoing and more time creating. OBJECTIVE Learn the five things that every successful web designer should be doing. TARGET AUDIENCE Web designers FIVE THINGS AUDIENCE MEMBERS WILL LEARN Understand design trends. How to use Photoshop for web design. Reusing assets without recreating. Intelligent use of type. Creating for mobile and high DPI devices.

5 Things Every Designer Should be Doing Right Now

FITC

Your mobile conversion rate is probably much lower than your desktop conversion rate. But don't worry, this is an opportunity! The mobile web today is like the original Web circa 1995. Today we look back at Web 1.0 and giggle. Our tests are telling us that Mobile Web 1.0 will seem equally ridiculous. Join Brian Massey in this SEMrush Webinar and get a preview of what Mobile Web 2.0 will look like based on tests he has completed on live sites. In this Webinar on Thursday, May 7th at 2:30pm EDT, you will learn: Why Mobile Web 1.0 will improve faster than Web 1.0. If you should we invest in responsive mobile designs What makes your mobile visits successful. Which sacred mobile cows are likely to die.

Mobile Test Results: What Mobile Web 2.0 Will Look Like with Brian Massey

semrush_webinars

Winning SEO when doing Web Migrations #SMSSYD19

Aleyda Solís

Beyond The Theme: Affirming the role of the designer in the WordPress ecosystem With a market spanning DIY to Enterprise, WordPress has cemented itself as the tool of choice for nearly 30% of the world’s internet creators. We celebrate the robust content engine and the thousands of themes available, but with so much ‘done for us’, where does the role of designer fit within the WordPress environment, and how can we continue to use design to influence and shape the experience of WordPress for businesses, developers, DIY’ers and their respective audiences.

Cath Hughes - WordCamp Sydney 2018

Cath Hughes

I had the chance to hang with a bunch of great people in the desert and see how we are perceived by UX, Mobile, Front-End Designers, etc. I want to share that experience with you. SEER Interactive has been trying to implement RCS with as many clients as we can and I want to walk you through some of the ideas, what we learned, what the impact was, and then wrap up with bridging strategy to tactics.

RCS Part 2 - Doin it, Getting to SEO Strategy, and How to get the web to fall...

Wil Reynolds

Responsive Web Design

Ah So Designs

Brave SEO January 2016

Noisy Little Monkey

Brave SEO Jun-2015

Noisy Little Monkey

SEO & UX: Finding the Balance - Rob Ousbey

Rob Ousbey

JavaScript Tips & Tricks 2018 - SMX East

Onely

Fraggles & the SERP of the Future

Suzzicks

Responsive Design is the buzz in design, but as we all know, design is only part of the story. With the arrival of the HTML5, CSS3 and javascript triumvirate we can no make truly immersive mobile and desktop browser experiences. Coupled with modern PHP web application practices, your web app will feel and act closer to a native app, at a fraction of the cost. In this presentation, we'll dive into designing your modern web application to take advantage of as much of the platforms' limitations and advantages. Sure, you can't use the camera, but in many cases can use the accelerometer, and it'll always be granted to look right, any angle you look at it! These days, there's no excuse for not having a "mobile version" when all you need is one site that can transform itself to suit the device!

Responsive Development (ZendCon 2012)

Kevin Bruce

Prophets trends-in-interactive-design

Robert Kostka-Zawadzki

I know some things about your online business. Mobile web traffic is probably one of your fastest growing segments. Your mobile conversion rate is probably much lower than your desktop conversion rate. This is an opportunity. The mobile web today is like the original Web circa 1995 – today we look back at Web 1.0 and giggle. Our tests are telling us that the next version of the mobile web will be no exception. Get a preview of what Mobile Web 2.0 will look like based on tests Brian has completed on live sites. In this session, Brian will cover how responsive designs are suppressing conversion rates, what’s set to make your mobile visitors convert, and which fundamentals are likely to be forgotten.

SearchLove Boston 2015 | Brian Massey, 'Mobile Test Results: What Mobile Web ...

Distilled

How to Win SEO in Complex Web Migrations Scenarios #YoastCon

Aleyda Solís

Coding for Designers

Milly Schmidt

Similaire à Mordy Oberstein — Wix for SEO: Separating Fact from Fiction (20)

Why Website Design and Code Matters for SEO

SEO Reporting: Slay the Time-Sucking Monster and Deliver Amazing Reports

Responsive webdesign

Responsive Webdesign - UXtour Microsoft

5 Things Every Designer Should be Doing Right Now

Mobile Test Results: What Mobile Web 2.0 Will Look Like with Brian Massey

Winning SEO when doing Web Migrations #SMSSYD19

Cath Hughes - WordCamp Sydney 2018

RCS Part 2 - Doin it, Getting to SEO Strategy, and How to get the web to fall...

Responsive Web Design

Brave SEO January 2016

Brave SEO Jun-2015

SEO & UX: Finding the Balance - Rob Ousbey

JavaScript Tips & Tricks 2018 - SMX East

Fraggles & the SERP of the Future

Responsive Development (ZendCon 2012)

Prophets trends-in-interactive-design

SearchLove Boston 2015 | Brian Massey, 'Mobile Test Results: What Mobile Web ...

How to Win SEO in Complex Web Migrations Scenarios #YoastCon

Coding for Designers

Plus de Semrush

Top E-commerce Marketing Channels in 2021

Semrush

A truly untapped marketing channel

Semrush

Jeffrey Burns - Structured Data for Healthcare

Semrush

Garrett French and James Wirth - Building Links to Sales Pages

Semrush

Jono Alderson - Structured Data for Content Marketing

Semrush

Martha van Berkel - Content Marketing + Structured Data

Semrush

Rory Hope - How to Improve Performance with Audience-First SEO & Content Stra...

Semrush

Ryan Stewart - Agency Growth: How to Scale From 10 to 50 Clients

Semrush

Greg Sterling — Why Listings Management Still Matters | 5 Hours of Local SEO

Semrush

Greg Gifford — Ricky Bobby's Guide to Winning at Local Link Building in 2021 ...

Semrush

Tim Capper — Local SEO for Service-Area Businesses into 2021 | 5 Hours of Loc...

Semrush

Rasmus Himmelstrup — The True Value Of Local Search: A Case Study Across Five...

Semrush

Jimmy Newson — Create the Perfect Lead Magnet for Attracting Your Ideal Client

Semrush

Daniel Liddle — 5 Practical Ways to Implement NLP in Your SEO Strategy

Semrush

Mordy Oberstein — Room for the Average Site? The SERP, Super-Authorities, & Y...

Semrush

AJ Ghergich — How Anyone Can Win Featured Snippets — Backed by Data Science

Semrush

As you strategize your marketing efforts for 2021, it’s important to understand how the digital marketing landscape is evolving. New technologies, tools, and tactics are coming to the fore, changing marketers’ promotional strategies across marketing channels. In this presentation, seasoned experts Pinar Ünsal, and Zaryn Sidhu shared their insights on SEO, PPC, and Paid Social trends. These slides were presented at the SEMrush webinar "Marketing Channels: The Digital Marketing Trends for 2021". Video replay and transcript are available at https://www.semrush.com/webinars/marketing-channels-the-digital-marketing-trends-for-2021/

Marketing Channels: The Digital Marketing Trends for 2021

Semrush

Jono Alderson — Structured Data: Schema Changes and Updates

Semrush

Martha van Berkel — Structured Data: Schema Changes and Updates

Semrush

Jamie Alberico — How to Leverage Insights from Your Site’s Server Logs | 5 Ho...

Semrush

Plus de Semrush (20)