With Google formally announcing that HTTPS now is an actual ranking signal built into the algorithm, it's time to move away from HTTP. In this webinar you will learn: Essential steps to making the move When you should make the move When not to make the move hear some horror stories of businesses that have done it badly and how they quickly recovered. Speaker: Jim Stewart (@jimboot)

1. MOVING TO HTTPS TO GET A
RANKING EDGE
Jim Stewart CEO Stew Art Media
@jimboot stewartmedia.biz youtube.com/jimboot
Thursday, 4 September 14

2. In Case You Missed It
•less than 1% of global queries
•less weight than quality content
•may strengthen it to force webmasters
•Goodbye to knowing search queries in organic
@jimboot stewartmedia.biz youtube.com/jimboot
Thursday, 4 September 14

3. 1% of Queries? Pfft
Over 5 million / day
Who is your
competition?
@jimboot stewartmedia.biz youtube.com/jimboot
Thursday, 4 September 14

4. Who Shouldn’t
•Google Trusted Merchants
•Adsense or other ad dependent sites
@jimboot stewartmedia.biz youtube.com/jimboot
Thursday, 4 September 14

5. Things to fix first
•Hosting
•Duplication
•Content Quality
•Penalties
@jimboot stewartmedia.biz youtube.com/jimboot
Thursday, 4 September 14

6. Client
pushes SSL
live
No.1
No.249
Our Fix
@jimboot stewartmedia.biz youtube.com/jimboot
Thursday, 4 September 14

7. Don’t Panic!
Implementation
@jimboot stewartmedia.biz youtube.com/jimboot
Thursday, 4 September 14

8. The Steps
•Which Certificate
•2048 bit? What is 256 bit?
•Unblock your https
•301
•Verify both
• Submit & remove sitemaps
• Check external requests
@jimboot stewartmedia.biz youtube.com/jimboot
Thursday, 4 September 14

9. Half Way There?
• Site:website.com.au inurl:https
@jimboot stewartmedia.biz youtube.com/jimboot
Thursday, 4 September 14

10. Which Certificate?
•Multi Domain - com, co.uk, com.au
•Wildcard - dynamic subdomains
•Single site
@jimboot stewartmedia.biz youtube.com/jimboot
Thursday, 4 September 14

11. 2048 bit?
Using less will hurt you
@jimboot stewartmedia.biz youtube.com/jimboot
Thursday, 4 September 14

12. Don’t Block
•https not blocked in robots.txt
•don’t noindex
@jimboot stewartmedia.biz youtube.com/jimboot
Thursday, 4 September 14

13. Verify Both
•Verify in webmaster tools
@jimboot stewartmedia.biz youtube.com/jimboot
Thursday, 4 September 14

14. 301 Redirect
•Existing -> New
•.htaccess
•webconfig
•Auto wildcard large sites
@jimboot stewartmedia.biz youtube.com/jimboot
Thursday, 4 September 14

15. Submit & Remove
Sitemaps
•Submit HTTPS Sitemap
•Remove HTTP Sitemap
@jimboot stewartmedia.biz youtube.com/jimboot
Thursday, 4 September 14

16. External Request?
•Use your relatives
•/ & //
•Youtube embedded video http:// to //
e.g //www.youtube.com/cfilwhkfh
@jimboot stewartmedia.biz youtube.com/jimboot
Thursday, 4 September 14

17. Feel the security
https://support.google.com/webmasters/answer/6073543
@jimboot stewartmedia.biz youtube.com/jimboot
Thursday, 4 September 14