Content marketing is not a new phenomenon and most marketers will tell you that they practice content marketing in some way – but as content marketing grows, so does the challenge to stand out from the competition. There is an untapped source of competitor insight available to marketers from Twitter, and most brands are barely scraping the surface of what the data can offer! What lies beneath is a treasure trove of data that is seldom translated into actionable intelligence. By tapping into Twitter’s enormous data source you can collect insights that enable you to enrich other areas of your marketing, including your content strategy.
This webinar will explore the essential steps you need to take to get the most out of Twitter data and make more informed choices to fuel your content marketing strategy.
2. @Cassandrahayes
Today...
1. Why Content Marketing?
2. Where Twitter Comes In?
3. What’s Resonating With Your Audience?
4. What About Your Competitor’s Audience?
5. Conversations & Affinities
6. Enrich Your Audience Understanding
7. How This Will Change Your Strategy!
#SEMrushLive
3. SOCIALBRO
The leading Twitter marketing platform
10,000
customers who trust our services
Used by brands and agencies around the world including
VISA, Telefónica and DigitasLBI…
@Cassandrahayes #SEMrushLive
4. 1. Why Content Marketing?
@Cassandrahayes
Only
12%feel they have
an optimised
content marketing
strategy
Nearly
71%of businesses were
planning on creating
more content
in 2015
#SEMrushLive
11. 5. Conversations & Affinities
@Cassandrahayes #SEMrushLive
● Do they like Justin Bieber?
● What publications do they read?
● Is advertising during the X-Factor
right for our target audience?
● Do they shop at Selfridges, Harrods
or Harvey Nichols?
12. 6. Enrich Your Audience Understanding
@Cassandrahayes
What’s
their
location?
How many verified users
do you have within your
audience?
What’s the
language
breakdown?
#SEMrushLive
14. 6. Enrich Your Audience Understanding
PERSONALITY INSIGHTS MODEL
@Cassandrahayes #SEMrushLive
15. 7. How This Will Change Your Strategy!
@Cassandrahayes
1
Get the
most out of
your content.
2
Cut
through
the noise.
3
Get
closer to your
audience.
4
Make your
competitor
redundant.
#SEMrushLive