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Huzzah july19
1.
Optimizing Your PPC
2.
Daily/Weekly Maintenance
3.
4.
Check the budget/spend
5.
Edits/new ads
6.
Add keywords
7.
Change match types
8.
Add negative keywords
9.
Check the destination
URL (landing page)
10.
Bids for the
ad group and keyword levels
11.
Time of day
or geographic scheduling
12.
Ad position
13.
Quality Score
14.
15.
16.
Your account history,
which is measured by the CTR of all the ads and keywords in your account .
17.
The historical CTR
of the display URL in the ad group.
18.
The quality of
the landing page.
19.
The relevance of
the keyword to the ads in its ad group.
20.
The relevance of
the keyword and the matched ad to the search query.
21.
Your account's performance
in the geographical region where the ad will be shown.
22.
Other relevance factors.(pulled
from Google AdWord’sAdWords Help Center)
23.
24.
Landing Pages
25.
26.
Keywords from your
keyword list on the landing page.
27.
A clear path
to conversion (add to cart, download, buy now)
28.
29.
Message from the
ads match the tone/style
30.
Clear call to
action
31.
Clarity
32.
33.
But sometimes a
long lander is the way to go.
34.
Simple products go
with a simple lander.
35.
36.
37.
38.
39.
40.
41.
42.
Resources http://www.conversationmarketing.com/2008/10/14-instant-landing-page-upgrades.htm Google
Website Optimizer http://www.ppchero.com/10-easy-ways-to-optimize-your-ppc-landing-pages-increase-conversions/
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