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1. Search engine optimization is a
constant and time-consuming
endeavor. If you must run the day-to-
day operations of your website, you
might not have time to work on your
site's SEO. To remedy this problem,
many webmasters and e-commerce
entrepreneurs have turned to hiring
SEO professionals.

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3. An good SEO professional is someone who works for a
webmaster for a number of months or years. This is because
search engine optimization is a process that is never over as
long as you have a website.
Try the following places to start your search for an SEO
professional:
 Discuss with other e-commerce business owners. Find out if
these owners were pleased with this persons work. Referrals
are a great information source.
 Check out some websites that provide a place for SEO
professionals to connect with those who need them. A couple
good ones are Sempo.org or SEOmoz.org. In these websites
you can figure out a prospective SEO professional's
reputation as well as request.
 If you are looking for someone close to your location, simply
do a Google search for "(your city) SEO." If an SEO cannot
gain a top 10 position for such a relatively unpopular keyword
phrase, they clearly are not good at what they do.

4. There are also some ways to contact an SEO professional
that are not recommended:
 In your email. Someone who emails you for no reason
should not be trusted.
 A guarantee of a top ranking. It is often very suspicious
when an SEO consultant makes such outrageous claims.
 Any SEO professionals that require you to link to other
clients of his. This is what is called a link exchange
network.
When all the excruciating debates about web designs and the
overall aesthetic appeal of your site are done and over with,
the next course of action is to make sure that it appears on
top of search engine results. The fact of the matter is that the
mere act of submitting your site to search engines or search
directories will never cast an assurance to win the SE race.
The ultimate solution to boost the site's hits is an ethical SEO
professional that could do the job right. Without ethical SEO
work it needs, your site, no matter how well-designed it may
be, is as good as gone.

5. Creating a website and running it un-optimized is tantamount to
letting it rot way beneath millions of other sites on the net.
Metaphorically speaking, it is like shoving a billboard in the
basement for none of your target audience to see. Then again,
SEO is not as easy as it may sound. It entails the expertise of a
true blue SEO analyst to do ethical SEO work for you.
In the search engine optimization world, there are three groups
that fight for dominance: the black hats, white hats, and the
grey hats. These three camps are all after the same thing---
topping the search engine rankings for their target sites. What
sets them apart would be the means they are willing to go in
order to achieve their end.
SEO practices have faced lots of bashing because of its
undeniable tainting of search engine results and to crank up the
gun, its integrity has been questioned. But then again, is it
possible for SEO to be ethical? Do ethical SEO professionals
exist amidst all the black hats of the SEO world?

6. The answers to both questions are a definite yes. Although
there are still those who would opt to go over the dark side
and risk their sites of being banned, the number of SEO
professionals who would rather keep it clean is also growing.
They are those who would play fair, follow guidelines set by
search engines, and reflect work integrity by not adhering to
plagiarized and duplicated work. Never will they jeopardize
the client's name and take a course of action that would make
the site banned nor devalued.

7. For ethical SEO professionals, the search engine results race
is played fair and square. The strategies applied in their efforts
always include sound and smart planning. No dirty tricks, no
sneaky whims. In this manner, the client is always assured that
their site will be promoted positively and eventually rank the
search engine results in a longer term.
Ethical SEO professionals understand that in the game of
search engine optimization, the end doesn't always justify the
means. The means by which the goal was achieved reflect the
amount of brain work enthused in orchestrating plans and
strategies to rank page results. Sophisticated and astute,
these professionals exist and bring to the table quality SEO
work that would yield great results for clients.

8. SEO is a technique by which people thoroughly
investigate the technical habits of search engines
and their functional characteristics that make a
page more relevant than another and make it
appear at the top of search results. To put it more
simply, it is a process, dedicated to discovering and
practicing the methods that can position a website
at the top of search results of online search
engines.

9. The SEO professional is continually investigating sensitive
changes in the algorithms of search engines, mainly Google,
and performance of websites based on this algorithm.
Depending on the results of this research, professionals
discover methods through which they can place a website
among the top ten search engine results. Since Google is
currently the most successful search engine, most SEO
professionals are concentrated on getting a website at the top
of Google search results.
The SEO professionals should be well versed in different
concepts such as backlinks, Long Tail Keyword, Page Rank,
internal code and traffic statistics etc. In additional to
evaluating the technical aspect related to optimizing a website,
they also evaluate its human aspect, i.e. they analyze and
evaluate the behavior of the visitors to determine the different
methods that will help in increasing the popularity of a website.

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