This presentation introduces marketers to the concept of the recently-launched Google Plus network, explaining the benefits it can bring to your business. Includes guidance as to how to measure and promote your page and valuable professional tips and tricks. Originally hosted by Danny Hall, Head of Sales at SEO Positive at Internet World 2012.

1. How To Use Google+ For
Your Business
@seopositiveltd
Presented by Danny Hall Stand
Head of Sales, SEO Positive Ltd E5040

2. Agenda
Social Media Overview How To Setup & Optimise An
Account
Introduction To Google Plus
Creating A Strategy
Benefits To Your Business
Unique Features Measuring Your Results
Presented by Danny Hall Stand
Head of Sales, SEO Positive Ltd E5040

3. What is Social Media?
Share Content – Photos / Videos /
Ideas
Make Friends & Connections
Join Groups
Follow Trends
Encourages Participation & Interaction
Presented by Danny Hall Stand
Head of Sales, SEO Positive Ltd E5040

4. Social Media Marketing
Multi-way (Brand <--> Customer,
Customer <--> Customer)
Participatory
User-Generated
Traditional Marketing
One-Way (Brand To Customer)
Push & Content
Brand-Generated
Presented by Danny Hall Stand
Head of Sales, SEO Positive Ltd E5040

5. Google Plus Key Facts
Launched In June 2011 Takes The Best Features
From Other Social Networks
Quickly Amassed 20 Million
Users By The End of July Integrated Heavily With
Other Google Services
Business Page Facility Added In
November Has A Growing Influence On
Search Results
90 Million Users As Of Jan 2012
Presented by Danny Hall Stand
Head of Sales, SEO Positive Ltd E5040

6. Why Was Google Plus Created?
2010 Google Was & Still Is The Most Visited Site
On The Web
Facebook Rapidly Moved Into Second Place That
Year
In 2010 Facebook Had 3x More Unique Visitors
Than Google
Presented by Danny Hall Stand
Head of Sales, SEO Positive Ltd E5040

7. How Can The Platform Help Your Business?
Develop Highly Targeted Communications
Interact With Consumers
Improve Your Service
Respond To Demand & Feedback
Presented by Danny Hall Stand
Head of Sales, SEO Positive Ltd E5040

8. Creating A Business Page
Must Have A Personal Profile
Pick A Category
Customise Your Page’s Public Profile
Add Info About Your Business
Become The Administrator For A Business Page
Spread The Word
Presented by Danny Hall Stand
Head of Sales, SEO Positive Ltd E5040

9. Integration
Utilise The Google+ & +1 Icons
Promoted On Every Page Of Your Website
Use The Many Widgets & Links Available To
Promote These Icons
Presented by Danny Hall Stand
Head of Sales, SEO Positive Ltd E5040

10. Your Business Homepage
Easy To Navigate
Fully Customisable Menu
Shows Your Stream Of
Latest Posts
Enables You To Read &
Share Posts With Your
Specific Groups
Presented by Danny Hall Stand
Head of Sales, SEO Positive Ltd E5040

11. Your Profile Page
Visible To Your Followers
Shows All Your Latest Posts
Very Customisable
TIP
Be Sure To Utilise The 5
Image Banners At The Top of
Your Profile Page.
Presented by Danny Hall Stand
Head of Sales, SEO Positive Ltd E5040

12. Circles
Separate & Manage Clients / Suppliers
Share Content Selectively
Create ‘Interest Groups’
Your Circles Are Completely
Private To You
Presented by Danny Hall Stand
Head of Sales, SEO Positive Ltd E5040

13. Hangouts
Live Video Conferencing For
Up To 10 People
Can Share Images & Videos
Businesses Can Engage
Prospects, Customers &
Remote Work Forces
Presented by Danny Hall Stand
Head of Sales, SEO Positive Ltd E5040

14. Huddle
Group Text Or Video Messaging Source
Available Via Smart Phones That Have The G+
Installed
Turn Conversations Into One Simple Group Chat
Use Huddle To Plan & Co-ordinate Discussions &
Events
Presented by Danny Hall Stand
Head of Sales, SEO Positive Ltd E5040

15. Photos & Videos
You Can Include:
Portfolios
Products
Events / Special Occasions
Employees
Presented by Danny Hall Stand
Head of Sales, SEO Positive Ltd E5040

16. Optimising Your Business Page
Promote Your Page & Grow Your Circles
Consider Your Keywords
Use Keywords Within Content, Titles, Taglines & Posts
Presented by Danny Hall Stand
Head of Sales, SEO Positive Ltd E5040

17. Take Advantage of The Google Links
Recommended Links Content Links
Presented by Danny Hall Stand
Head of Sales, SEO Positive Ltd E5040

18. Developing a Strategy
Identify Your Target Audience
Set Your Goals Early
Research Competitors’ Approaches
Post Interesting Content
Take The Initiative
Presented by Danny Hall Stand
Head of Sales, SEO Positive Ltd E5040

19. How To Measure Your Results
Google Ripples Shows You:
Who Has Publicly Shared a
Post or URL
The Comments They’ve Made
How A Post Or URL Was
Shared Over Time
Statistics
Presented by Danny Hall Stand
Head of Sales, SEO Positive Ltd E5040

20. Future Developments
Constantly Striving To Improve
Platform
Platform Is Not Monetised
Will G+ Have A Bigger
Influence On
Natural Listings
Or Adwords?
Presented by Danny Hall Stand
Head of Sales, SEO Positive Ltd E5040

21. Summary
Taken Best Features Of All Social Media Platforms
Very User Friendly
Is Likely To Have A Growing Influence On Businesses’ Online
Performance
Very Adaptable & Will Continue To Evolve
Presented by Danny Hall Stand
Head of Sales, SEO Positive Ltd E5040

22. Any Questions?
Tel: 0800 088 6000
Email: info@seopositive.co.uk
Web: www.seopositive.co.uk
@seopositiveltd
Presented by Danny Hall Stand
Head of Sales, SEO Positive Ltd E5040