Seo Press Release Tips 7 Mistakes & 7 Easy Fixes

SEO Press Release Tips:
7 Mistakes & 7 Easy Fixes

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SEO Press Release Tips: 7 Mistakes & 7 Easy Fixes

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Table of Contents
Introduction............................................................................................................1

1 Using sales letter hype ...................................................................................3

2 Writing with all opinion and no facts ..............................................................3

3 Writing in a tone that’s too casual for 'news'....................................................4

4 Using keywords in the wrong places................................................................4

5 Repeating the same keyword phrase too many times.....................................5

6 Submitting to useless free distribution sites ...................................................5

7 Using only one press release .........................................................................6

And there's more..................................................................................................6

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Introduction
If you're confused about the differences between a traditional press release, an
SEO press release and a plain online article, you're not alone. They all can help
drive traffic to your website. But like all tools, using them in the ways they are
intended can make a big difference in the results they achieve. For example,
you can use a rake to dig a hole, but a shovel will do the job better and faster.

Let's start with press releases. What's the big difference between a traditional
press release and an SEO press release? Well, for one thing, an SEO release
is not really a 'press' release any more. It's really a 'news' release, or a 'media'
release, and here's why.

The term 'press' is a throw back to pre-internet times when press releases were
typed on paper and wired or mailed to newspaper, radio and TV journalists – the
'press'. If they were interested in the headline, they would use it in their news
reporting and the subject of the release would get free publicity.

But with an SEO press release (or news release, etc) it doesn't necessarily
matter if the traditional news media ever sees it. Of course, if they do and your
story appears on the front page of Newsweek, that would obviously give you
tremendous publicity. But it's easy enough to get your release to appear in
Google News, as well as spread around the web via RSS feeds. That's plenty
of attention to attract visitors to your site. And even if one release doesn't pull in
the number of visitors that you hoped, it's entirely possible to get a hundred or
more quality backlinks to your site for some nice off-page SEO benefits. If you
take care to select credible submission sites that keep your PR posted
permanently, those backlinks will serve your site long term.

Articles are good at driving traffic and creating backlinks, too. And they are very

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versatile. They can be used to teach, to inform, to express personal opinion and
many other ways. But unless the author is an established expert, or the article
is based on substantial and verifiable research, they usually don't convey any
type of authority or believability. That's where press releases have a built-in
hidden advantage, as you'll see when you get further into this report.



1 Using sales letter hype
If your press release has lots of adjectives like 'awesome and amazing...',
'fabulous new out-of-this-world...' and 'totally the best ever...', delete those
phrases now! A reputable distribution site will either reject your release, ask you
to rewrite it, or edit out those over-the-top phrases. So save everyone some
time and just leave them out.

Instead of using adjectives, demonstrate with facts. For example, instead of
saying that “Eating a raw food diet will make you feel amazing”, find some
specific examples. You'll have to spend some time researching, but using
accurate facts and stating your sources will boost your credibility and
trustworthiness. Listen to the difference in this sentence: “According to a study
in Weight Loss Journal, people who have been on the raw food diet for six
weeks report increased energy and fewer allergic reactions.”

With that kind of research and writing, you present yourself as a reliable
resource instead of just another advertiser looking for a sale.

2 Writing with all opinion and no facts
This one may not get your PR booted from the distribution sites, but it's frowned
upon. Making unsupported statements about your company's product or being
too vague is not as effective or credible as making statements that can be
supported by facts.

For example, saying that your company's weight loss product helps people to
'lose lots of weight' is not as effective as saying that '5 people reported losing 10
pounds in 2 weeks' as a result of using your product. So spend the extra time to



research for specific facts and include them in your press releases whenever
possible – it will help you build credibility.

3 Writing in a tone that’s too casual for 'news'
Bloggers and sales letter copywriters intentionally use ‘I’ and 'you' in their
content because it creates a personal and friendly tone. In fact, I'm doing it now
in this report. A casual tone is great for sharing helpful information and opinions.

But press releases are distant cousins to news stories, so they're written using
the third person: 'he', 'she','it', 'they'. Using the third person creates a sense of
distance and an appearance of objectivity, which is similar to 'social proof'. In
the world of sales and copywriting, 'social proof' appears on the sales page as
testimonials.

When a customer says a product is good, the opinion carries more weight with
prospective customers than if the product owner says it's good. And press
releases create that same sense of having a neutral third party saying good
things about your business. Social proof is powerful stuff and can go a long way
toward building buyers' trust and confidence.

4 Using keywords in the wrong places
Don't wait until the end of your press release to mention your keyword. Your
readers need to see the keyword as soon as possible to decide to read your
release. And the search engines need to know your topic as soon a possible to
determine what the page is about, and hopefully send it to the top of the search
results list. So use targeted keywords at the beginning of your press release.



Pick one main keyword or keyword phrase, plus a couple of related keywords as
'seasoning'. Place your main keyword in the headline toward the beginning,
then again in the first sentence of your press release and once more
somewhere else in the body. Sprinkle your secondary keywords lightly (once or
twice is plenty) within the copy. Then forget about them and write naturally.
You'll make the search engines happy and your readers happy at the same time.

5 Repeating the same keyword phrase too many times
Using the same keyword more than 3 or 4 times in 400 words of copy begins to
sound unprofessional and can set off Google's 'keyword stuffing' alarms. When
in doubt, read your press release out loud to see how it sounds. If one word or
phrase starts to stand out, you're probably using it too often. For example, if
you're targeting your company's name, 'XYZ Widgets', use alternate phrases
like 'the widget company' or simply 'the company' instead of repeating 'XYZ
Widgets' in every sentence.

6 Submitting to useless free distribution sites
Or course, not all of the free distribution sites are worthless. But many of them
are really a waste of time, so it's important to be selective. You can end up
spending hours (or lots of money outsourcing) by submitting to free sites that
never send your PR any further than their own site. They also may have low
page rank or such low standards that your PR will be hanging around with a
crowd that Google won't like.

Many of the low quality sites end up going out of business, and your link will die
with their website. It's much better to be selective and submit to the high quality



free sites, or pay an affordable $20 fee at sites like WebWire.com, to get long
term SEO benefits.

7 Using only one press release
Many people think that one press release will be a traffic solution for their site.
But when you stop to think about it, do people only submit one article to article
directories, or post one blog post and then sit back and hold their breath until
traffic floods in? Of course not! Press releases were never intended to be one-
shot wonders that would push a magic traffic button that stays in a permanent
'on' position.

The way to maximize the link-building and buzz-building power of press
releases is to develop a campaign that puts your company's name out on the
internet on a regular basis. Send one out every month so people will become
familiar with your company's name. People like doing business with 'familiar'
people rather than strangers. So when you think 'press release', think in terms
of 3, 6 or 12 month campaigns.

And there's more....
Hopefully you've learned a few tips that will help you get better results from your
press releases. They're my favorite way to drive traffic to my web sites,
especially new ones. When PRs are optimized for the right keywords, they can
build hundreds of targeted backlinks quickly and in a way that Google likes.

And there are several free distribution sites that are very effective. I keep a
spreadsheet with a list of the sites I like and mark the others as 'don't bother' –
it saves a lot of time and gives me data I can use to fine tune my press release
traffic campaigns.



For tools, templates, distribution site information, SEO tips and strategies for the
best ways to use SEO Press Releases to build free traffic to your business, visit
PressReleaseBasics.com.

Enjoy and prosper!
PressReleaseBasics.com


Seo Press Release Tips 7 Mistakes & 7 Easy Fixes

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