Getting people to your site is easy but keeping them coming back is the challenge. Join Clayton Wood as he talks about how to increase client retention.

1. How to Dramatically
Increase Client Retention
with
Clayton Wood
Marketing Director

2. Transform and attract long term clients
that stay with you for years.
Get over the “new client” hump with this
proven formula for new client timelines.

3. Clayton Wood
Marketing Director, SEOReseller.com
linkedin.com/in/claytonwwood

4. Properly Assess
the Site

5. Recommend the Right Product
a. Content
b. UX
c. Branding
d. PR
e. Accessibility & Speed
f. KW Targeting
g. Competition
h. Much More

6. Determine which
will have an ROI

7. Invest in areas that will have the most
immediate impact on site performance.

8. Set Expectations

9. With Keywords
transactional

10. No On Page, No Rankings
act like it’s a deal breaker

11. With a Timeline

12. Address potential issues before they arise, like fulfillment staff,
ranking expectations or wrong keywords

13. • Know what else to recommend
• E-mail marketing pairs with lead gen products
• PPC pairs well with online conversion sites
• Social pairs well with social industries
(fashion, travel, news, personal)

14. New Client Touch Points

15. Month 1 Schedule
• Show huge value in the on page (the report is worth way more than you’re selling it for)
• Watch for increases after OPR implementation

16. Month 2 Check Up
• Review all traffic increases whenever they happen (send an email)

17. Monthly Check Up
• Meet with them physically (build rapport the entire time)
• Seed future projects (email marketing, social media or design)
• Show them beating their competition

18. Take every opportunity to help the client
appreciate positive improvement

19. Long-Term Retention
• Know your customers’ business
• Is he getting leads? (if not, upsell)
• Every 6 months revamps the keyword
• Sell supplementary products (things that make them go wow)

20. SEOReseller.com/services