An Introd

1. Welcome!
SEORocket.com
@SEORocket

2. Introduction to
Social Media
Marketing

3. Social Media is the
Web’s “Cocktail Hour”.
…is your business at the Party?

4. of Small to Medium Businesses…
• 68% Will INCREASE their use of Social
Media in 2010
• 2010-2014 Social Media Marketing is
expected to grow at an annual rate of 34%
-Forrester Research

5. Why does it work?
78% of People Trust
Peer Recommendations
14% Trust Advertising

6. Social Media introduces you to
your old friends and new customers.
• Interactive environment
• Positioning as an expert
• Channel for customer support
• Effective method of managing
their reputation online.

7. WHERE to start?

8. 500 Million Users can’t be wrong!

9. • 500 Million Users worldwide
• Reaches 56% of U.S. Internet users
• 50% of which log on to Facebook in any
given day
• The average user spends more than 55
minutes/day on Facebook
• Has 130 friends on the site
• 1.5 million pieces of content shared DAILY

10. If Facebook were a country…
1. China China
2. India
India
3. United States
4. Facebook U.S.
5. Indonesia Facebook

11. Can your business afford to miss
out on THIS traffic?
Sharing encourages Conversation
Conversation creates Relationships
Relationships bring New Clients

12. 101
Branding Relationships
Engagement
Customer Service
Support
Reputation
Community
Advertising
Outreach
Entertainment
Conversation

13. 3 Facebook Page Types
•Personal Profile - YOU
•Group Page –
Interests, Organizations
•Business Pages -
Businesses

14. Who are YOU?

15. Personal Branding with Personal Profiles

16. Ollie Q. Cumber

17. Keep in mind…
Accepting Friend requests without
engaging them will not expand your
network…
Becoming part of the
Conversation is KEY.

18. Group Pages!
• Clubs/Organizations
• Kernersville Running Club
• Interests
• I Love the Macy’s Parade
• YOUR BUSINESS
• Moderate Your Own Group!
• Related hobbies?

19. Interest Groups

20. Business Pages!
• Businesses Only
• All Sizes - Micro to Mega
• Viral
• Public web presence
• Indexed by Google!

21. Use your Fan Pages to Interact

23. SEO Rocket!

24. TIPS •
•
Post updates 2-3+ times/week
Photos
• Videos
• Links to blogs, press, site pages
• Relevant news items
• Events
• Charities (Show that you care)
• Personalize the experience
• Contest entries and winners
• “Meet the Staff”
• Corporate culture
• Quirky facts and figures

25. Most Importantly…
• Engaging
• Entertaining
• Interesting
• Useful

26. You’ve built the page... Now WHAT?
Build your Base!

27. “Find us on Facebook” on
EVERYTHING!
• E-mail signature
• Website/Blogs
• Newsletters – USE that database!
• Signage in store
• Window decals (Vehicles too!)
• Welcome card to new Clients
• “Share” button on your sites
• ANY and ALL advertising

29. Store Signage

30. Sharing encourages
Conversation
creates
Relationships bring
New Clients

32. Make It FUN!!

36. Personal or Business?

37. Personal!

38. Thank You!
SEORocket.com
@SEORocket