5. The Browser:
Sidelined
10% of time on
mobile spent in a
browser (down
from 14% in 2014)
90% of time spent
in an average of
36 apps
http://yahoodevelopers.tumblr.com/post/127636051988/seven-years-into-the-mobile-revolution-content-is
6. When it comes to search on
mobile devices, users should get
the most relevant and timely
results, no matter if the
information lives on mobile-
friendly web pages or apps.
7. 1. More mobile-friendly websites in search results
Mobile-friendliness as a ranking signal
2. More relevant app content in search results
Indexed apps as a ranking signal
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3. App-only content in search results
Search and app unification
8. 25% of Google searches on Android return deep
links to apps through App Indexing.[1]
https://developers.google.com/app-indexing/partners/case-studies
14. Client A
Issue: Blocking their pages from Google Mobile
crawler
Result: Experiencing significant loss.
15. Google highlighted these App Indexing challenges:
1. First Click Free 4. Incorrect DeepLink
Format
2. Robots.txt 5. Different Behaviour on
Real Devices
3. Native ARM Code 6. Content Validation
Issue
https://www.youtube.com/watch?v=Xa6Q1SWUlVMt=12m10s
16. CSS and JS crawling is more important for mobile
than desktop: allowing your CSS and JavaScript
files to be crawlable does affect desktop pages, but
is more important for mobile pages as they need to
test for mobile compatibility.
Remove these from you robots.txt file:
Disallow: /css
Disallow: /js
Wordpress:
Disallow: /wp-content
Disallow: /wp-includes
22. David Sottimano
Formerly Distilled
“Crucial for those who have Apps. App links in search
results have extremely high CTR.”
Bastian Grimm
Peak Ace
“It does not matter if you decide to use apps or not – if you
can provide proper results with a mobile / responsive
website that’s totally fine as well.”
Fili Wiese
Search Brothers
“The importance of app indexing is growing and as so often
with new developments it stands for an opportunity to claim
more SERP real estate with relevant content.”
Find what you’re looking for, keep searching and keep their trust in us. Most people don’t distinguish between apps and websites they just want to get the job done.”
Google to focus their efforts accordingly to the technology users adapt most. Many of our clients embrace the trend, so for them this algorithmic update meant business as usual and maintaining focus on what truly matters: user expectation management.
App Indexing has seen widespread adoption. One and a half years in,
Once your app is indexed, mobile users who search for content related to your app can see an install button to your Android app in Search results. This helps you increase your install base.
When mobile users with your app installed search for something relevant to your app content, Search results can link directly to the relevant content in your app. This keeps your customer base engaged.
Security benefits are clear – public WIFI is inherently risky
Are you more likely to describe yourselves as SEO’s / app developers?
App content is kept up to date and matches the web version
Content, app and SEO teams will have to work together closely to ensure app content is kept up to date and matches the web version: adds another level of complication for ongoing content management.
Ongoing management of content might require a new CMS and training for existing editors
Crawl lags
Web parity necessary for indexing in search results at the moment
clear value for your users, well past the initial app download
People download apps every day, but the truth is that many of them are abandoned or never even used. - Google state this accounts for 25%.
But a good app is a huge competitive advantage in the mobile SERP