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Final deck 1
1.
Social Thought Leadership
MBA Consultants :: Brandon Gredler & Patrick Kilgore Saint Edward’s University May 2011
2.
3.
channels
4.
channels
5.
channels
6.
channels
7.
FORUM
8.
Forum
9.
10.
Grow communities
11.
Increase customer collaboration
12.
Increase support employee
collaboration
13.
Capture the voice
of the customer
14.
Amended Objectives
15.
Increase MyCA engagement
and stickiness
16.
Set an “ego
trap” for power users
17.
Explore location-based services
18.
Convert lurkers into
posters
19.
20.
Registered, created profiles
21.
Joined various communities
22.
Friended users
23.
Began reading through
threads
24.
POST Examination
25.
Who are the
people using MyCA?
26.
What objectives are
they trying to accomplish?
27.
What strategies could
we utilize to enhance MyCA?
28.
29.
What gaming elements
are needed?
30.
What would an
IT management game look like?
31.
Should ranks, badges
coexist?
32.
Can we “guide
the hand” of the non-social?
33.
Whiteboard Review
34.
Are our initial
ideas the best they can be?
35.
Are any of
the gaming elements polarizing?
36.
Are our recommendations
universal enough?
37.
38.
LinkedIn
39.
YouTube
40.
ExpressIT
41.
Slideshare
42.
Flickr
43.
Facebook
44.
Twitter (Support)
45.
Twitter (Community)
46.
47.
Unblocked social network
48.
Empowers users to
troubleshoot issues
49.
Reduces the number
of help tickets
50.
Communities can be
used for crowdsourcing
51.
Features include profiles,
chat, blogs etc.
52.
Areas for Improvement
53.
Incentives for social
sharing solutions
54.
Recognition for actions
executed
55.
Community headcount
56.
57.
Forum Scale
58.
Mock Up Rank:
Caesar
59.
60.
Provide a tip
or trick50,000 points
61.
Achieve officer status
50,000 points
62.
Post a popular
blog, receive 10 votes 25,000 points
63.
Post a thread
15,000 points
64.
Thread receives 5
responses 15,000 points
65.
Receive a positive
rating 10,000 points
66.
Friend another user
10,000 points
67.
Give a positive
rating 5,000 points
68.
Vote on a
blog 5,000 points
69.
Join a community
5,000 points
70.
71.
10+ people attend
event 100,000 points
72.
Check in at
CA World 10,000 points
73.
10+ people check
in together at CA World 20,000 points
74.
Check in at
local event 100,000 points
75.
10+ people check
in together at local event 50,000 points
76.
77.
78.
Embedded RFID technology
in lift passes
79.
Visitors tracked ski
metrics such as vertical feet
80.
Location made available
to trusted friends
81.
Accomplishments pushed to
social channels
82.
Coca-Cola Amusement Park
(2010, Israel)
83.
Embedded RFID chips
in park bracelets
84.
Sync’d bracelets to
existing Facebook accounts
85.
Patrons scanned bracelet
to “like” rides, attractions
86.
Real time data
pushed to friends
87.
88.
“ In light
of all of NFCs potential uses, it’s no wonder that Google, often ahead of the technology curve has shifted away from QR codes ” - Hoovers Business Editor, Rachel Gallo
89.
Q&A What questions
are there?
90.
91.
Available under Creative
Commons
92.
Source: http://bit.ly/h9g5bA
93.
Additional sources
94.
Cited in deliverable
Appendix
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