The team of the Merano Tourist Office has a long-term competence as far as open data are concerned and an open approach to digital innovation. It is eager to cooperate with partner institutions such as NOI Techpark and IDM. CC0 is a license which favours smooth distribution of data, this is even more important in tourism, an area in which images play the main role. This is the reason why the requests for quotations sent to photographers contain the clause about CC0. This has a little higher fee as a consequence, but it's worth the value of the distribution of Merano's images. There are also big players confirming this good strategy.