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Becoming a Start Small Think Big Marketing Volunteer.pdf

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Becoming a Start Small Think Big Marketing Volunteer.pdf

  1. 1. Becoming a MARKETING VOLUNTEER
  2. 2. WHO ARE WE OUR MISSION Start Small Think Big is a nonprofit who helps small businesses with high potential and limited access to the resources needed to create thriving businesses. We connect small business owners to legal, finance, and marketing professionals who provide their expertise for free. WHO WE SERVE We serve small business owners from marginalized communities, including: Communities of color, Women, LGBTQIA+ communities, Immigrant communities, Veterans, People with disabilities, Formerly incarcerated individuals, People with low incomes (under 500% of Federal Poverty Guidelines) Household has $100K or less in assets 96% 96% OF OUR SMALL BUSINESSES ARE PERSONS OF COLOR OR WOMEN OWNED 43% 43% ARE SERVICE BUSINESSES, 21% FOOD, 19% RETAIL AND APPAREL, 17% OTHER 50% 50% ARE LIVING BELOW THE POVERTY LINE 49K AVERAGE BUSINESS REVENUE AT INTAKE IS $49,000 WHAT IS THE MARKETING & SALES PROGRAM? The Marketing and Sales Program assists small business owners across varied business stages: Infrastructure: Building a strong brand identity and online presence to support eCommerce and digital marketing promotion. Growth: Accessing new distribution channels and digital marketing tactics to increase customer acquisition and business revenue.
  3. 3. HOW CAN VOLUNTEERS HELP? There are 4 ways in which volunteers can work with us: 1. PROJECTS (one-on-one, limited in scope with a clear deliverable) This is a one-on-one project with a small business owner to help them solve a specific marketing challenge. These are limited in scope (meaning that after the project is completed, you can choose another project to work on). We typically aim to complete projects within 30 days but if more time is needed, progress can be indicated within a 30-day project status survey volunteers receive. You can request more than one project at a time if available, although we do recommend starting off with only a few to familiarize yourself with the process first. We do not allow volunteers to solicit from our small business owners. These interactions are flexible and done according to your schedule (typically 1-2 hours a week). Current topics: • Logo Design • Digital Marketing Strategy • Website Design 2. CONSULTATIONS (one-hour, one-on-one virtual consult) These are one-hour long, one-on-one consultations between a volunteer and a small business owner ( we generally book 3 or more per day) coordinated based on a schedule of your choosing. We provide business information in advance of each consultation so that the consultation itself focuses on reviewing the assessment and recommendations. Once a commitment is made, we expect volunteers to follow-through with that commitment—we do not reschedule sessions. These can range from an hour to a full day, depending on your availability, plus preparation time. Current topics: • Brand Assessment • Distribution & Sales Channel Strategy • Social Media Strategy • Website Audit 3. BOOTCAMPS (small group, hands-on virtual training or tutorial) This is a great way to connect and teach a small group of small business owners during a day of your choosing. Start Small Think Big will coordinate all logistics and work with the volunteer to develop appropriate content for the session. Once a commitment is made, we expect volunteers to follow-through with that commitment—we do not reschedule sessions. These sessions are typically 60-90 mins., plus content development prior to the event. Current topics: • Brand Identity (branding fundamentals) • Digital Analytics • Search Engine Optimization (SEO) 4. WORKSHOPS (small group, educational marketing presentation) This is a great way to connect live with a group of small business owners to present on a specific topic. Start Small Think Big will coordinate all logistics and work with the volunteer to develop appropriate content for the session. Once a commitment is made, we expect volunteers to follow-through with that commitment—we do not reschedule sessions. These sessions are typically 1-2 hours, plus content development prior to the event. What are the requirements in becoming a marketing volunteer? Our volunteers typically have at least 3 years of professional work experience in the interested subject matter(s). Great! I’m interested in volunteering. How do I get started? Once you’ve reviewed this document, please fill out our volunteer application form (if you haven’t done so already). We will reach out to schedule an introductory call so that we can learn more about your experience and interests. Please email us at marketing@startsmallthinkbig.org with any additional questions.

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